Having a sportsperson or a cricketer as a brand ambassador is a formula that many companies and organizations use in order to build a strong brand identity and reach out to their target audience. One of the upcoming Indian cricketers in the advertising world is Ajinkya Rahane, who is currently the Vice-captain of the Indian cricket team in test cricket.
Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL). The cricketer made his debut in first class cricket in 2007 to 2008 Ranji Trophy and his International debut in 2011 in a Twenty20 International against England. Whereas his test debut was in the 2013 Border Gavaskar Trophy.
Rahane went on to become the country’s most accomplished batsman overseas throughout India's away season during 2013 to 2014. He also performed well during the 2015 World Cup especially when he helped the team win over South Africa in a World Cup match for the first time. When it comes to IPL, Ajinkya started out in Mumbai Indians but then achieved success for Rajasthan Royals up until 2016. In the 2019, Rahane was brought by the Delhi Capital team and has been performing well for the team.
One of the most notable performance by Ajinkya Rahane was when India defeated Australia in Gabba under his captaincy and won the Border Gavaskar Trophy in 2021. The net worth of Ajinkya Rahane is estimated to be $9 million in 2021. While he is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals. Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.
Here are the List of brands endorsed by Ajinkya Rahane
Boost is one of India’s leading nutritional beverages brand that is owned by Unilever. Boost was originally launched in 1975 and is clinically proved to increase stamina up to three times more. This malt-based chocolate drink is targeted especially towards people who need a beverage that provides extra nutrition to fill gaps in their meals or for the people who have lost their appetite, growing children etc.
The drink is available Chocolate flavour and ‘Ready to Sip’ pack and continues to be a favourite health food drink in the market. The brand was also promoted by many Indian cricketers such as Rishabh Pant, Shreyas Iyer, Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli, etc. Boost signed Ajinkya Rahane as its brand ambassador in 2021.
Boost has also had their iconic tagline of "Boost is a secret of my energy" in all its ads with the cricketers. Commenting on the association Rahane said that, he was trilled to be a part of boost as he has grown up with it. He also added every kid needs a little push to deal with challenges, and he is honoured to play that role.
CEAT is a leading multinational tyre company that is owned by RPG Group. It is a one of the most well-known tyre manufacturing company, that makes tyres for passenger cars, cycles, SUVs, scooter, bikes, trucks and buses, earth movers, fork lifters, tractors, trailers, and even autorickshaws, etc. Besides that, CEAT has sponsored strategic-timeout for IPL from 2015 till 2018.
The company was initially founded by Virginio Bruni Tedeschi in 1924, collaborated with the Tata group, but was acquired by RPG Group in the 1990s. CEAT has chosen many cricketers like Rohit Sharma, Mayank Agarwal, Shreyas Iyer as its brand ambassador during Indian Premier League seasons.
In 2016, the company has signed a 4-year long bat endorsement deal with Ajinkya Rahane. Since Rahane plays various forms of cricket and is well known for playing test series overseas, the company’s logo will prominently donned in the bats used by the cricketer. The company also added that, Rahane’s performance on the field represents the values that CEAT believes in.
Neogrowth is a pioneer company in the sector of SME lending in India. The company helps businesses grow by providing them business loans and creating a social impact. Neogrowth provides unsecured business loans up to Rs. 75 lakhs. So far, the company is known to have helped SMEs in 70 different sectors and has a presence in 27 markets.
The company is known to have disbursed more than Rs 6,200 crore in loans to over Rs. 29,500 clients. Neogrowth signed Ajinkya Rahane as its brand ambassadors in 2021, while the deal is said to be for a year. The cricketer has also appeared in their ad campaign with the tagline of “Keeping it simple”.
The ad showcases Rahane explaining the ease at which small companies can access loans through NeoGrowth. The aim of the ad campaign is to bring attention to the problems faced by small business, help them find solutions to their challenges and by providing them loans.
Games24x7 is an online gaming company that is known for their skill games (such as RummyCircle and My11Circle) and other casual games like Ultimate Games. The company was founded by Bhavin Pandya and Trivikraman Thampy in 2006 and currently has its offices in Mumbai, Bengaluru, Kiev, Philadelphia, and even Miami.
Games24x7 specializes in the sectors of behavioral science, latest technology and AI and has come up with unique games for all platforms. RummyCircle is one of the Games24x7 games that is known to the largest online rummy platform in the country. The company signed Ajinkya Rahane as its brand ambassadors in 2021 for My11Circle which is a fantasy sports platform.
Cricketers such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman have also endorsed the brand. The new campaign that features Ajinkya Rahane will be a tribute to the cricket lovers in India. Commenting on the association Saroj Panigrahi, the Vice President of My11Circle said that, With Rahane's help the company will continue to providing awesome game playing experiences to fantasy sports enthusiasts.
ELSA (English Language Speech Assistant) Corp is an upcoming EdTech startup that provides services like A.I. assistant for pronunciation training and accent reduction. The company was founded Vu Van and Xavier Anguera and has its headquarters in San Francisco, California.
The company aims to help everyone speak foreign languages with confidence which can enable people to get better career opportunities. The company is known for their flagship product known as ELSA speak which is personal virtual pronunciation coach. So far, it has over 10 million people from 101 different countries. The EdTech company signed Ajinkya Rahane as its brand ambassador in 2020.
With the help of the cricketer in their advertisements, the company wants to popularize the ELSA Speak among the Indians who might want to better their English Pronunciation. In an interview, Manit Parikh the Country head of India ELSA Corp said that Ajinkya Rahane was chosen as he was the perfect embodiment of the ‘ELSA way of life’ and that why he is the best fit for the company.
Hudle is a digital platform made for sports enthusiasts, as it allows people discover and book tickets for more than 300 sports venues, sports events and even tournaments on its app. The company was founded by Suhail Narain in 2015 and has its headquarters based in New Delhi.
This sports startup’s main motive is to bring people closer to the favourite sport by organising customized sports events and workshops for corporates. It also allows its users to connect with other players through games and leagues, or even learn a sport by joining its play session. The company signed Ajinkya Rahane as its brand ambassador and advisor of the brand in 2020.
The company is the face of the brand and also guides the team with his strategic inputs through his experience in professional sport. Commenting on their association, Suhail Narain the Founder and CEO of Hudle said that, with Rahane on board the company will be able to identify and unlock new opportunities as a strategic partner.
Ajinkya Rahane is one of the most valuable cricketers of the Indian cricket team especially for international cricket. Ajinkya Rahane is known for being one of the best fielders, his old-school batting technique and for having the ability to adapt to the pitch and weather conditions overseas.
When it comes to being a brand endorser Rahane has chosen brands that are similar to his ideals and that have social impact. This is why Ajinkya Rahane will be seen endorsing more brands in the future.
Frequently Asked Questions
Who is Ajinkya Rahane?
Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL).
What is the net worth of Ajinkya Rahane?
The net worth of Ajinkya Rahane is estimated to be $9 million as of 2021.
What are the brands endorsed by Ajinkya Rahane?
Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.
How much does Ajinkya Rahane charge for brand endorsements?
Ajinkya Rahane is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals.