Many entrepreneurs are coming up with new businesses ranging from retailing sports apparel to providing analytics to improve performance. Sports is one of the biggest industry in India. In 2013, it was reported that Sports Goods market was $2 Billion in India.
Sports in India is growing, with a newer generation of players coming in and that there is an increasing interest in luxury sports.
- Vikrant Singh Mathur, RIPC
Hence, it is clear that this market has a lot of potential. Moreover, Sports startups promote health and passion. Here are a few startups which are evolving the Sports industry in India.
Decathlon Sports has been present in India for more than a decade and was started in May of 2009, Bangalore. They currently have more than 65 stores spread across India with further expansion plans. Decathlon Group owns over 20 brands including brands of clothing, sportswear and sports equipment among others. And with research and development facilities all over France to develop the latest innovative designs. Each brand represents a different sport or group of sports, with a dedicated product development and design team.
Decathlon Group are the retailer that stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment. They currently generate an annual revenue of more than $12.80 million and has over 87,000 employees.
SportsApp was founded by Shashank Mishra and Himanshu Nain in 2018. It is an aggregated platform built to provide ease for one sports lover to connect with another. Here they can follow one another, share relevant thoughts, get updates about upcoming events, sports job positions, apply for sponsorships, etc.
All of the team members at SportsApp have played sports at different levels and have felt the pain that is felt by most of the players currently. So, the main idea is binding everyone together so that they can make this nation a good sporting nation by organizing this sector.
Also read: Success story of SportsApp
Sports365 is a Bangalore-based startup founded by Chandra Sekhar Reddy and Aashutosh Chaudhari in 2011. The startup is India’s first professional company that caters to the sports and fitness sector with their one-stop solution for users’ sporting requirements of both individual and institutions. They sell a wide range of sports products like sport and fitness equipment, apparels and accessories of leading national and international sports brands. They also provide services for events, infrastructure development, and consulting and merchandising as well to schools and colleges, corporates, clubs and real estate.
Sports365 raised a total funding of $1 million from investors such as Zolon Ventures and Powerhouse Ventures among others. The startup has also banked Yuvraj Singh and Lara Dutta as it sports ambassadors, and owns as well as operates online portals like Sports365.in, Tennishub.in, and Badmintonhub.in.
Xtreme Zone is a Bangalore-based startup founded in 2003 by Praveen Krishnaiah and Deepa Praveen. The startup has been a pioneer in adventure sports and is the largest company in this segment in India. They offer bungee jumping from towers and cranes across India, along with zorbing, paintball, Bmx biking, artificial wall climbing, and more.
Xtreme Zone has been providing thrilling adventure sports experiences for youngsters by making safe, affordable and quality services accessible to them. They also offer exciting outdoor experiences for corporates as well as outdoor enthusiasts.
Protégé Sports is a sports-tech startup founded by Pranesh Krishnamurthy, Rohit Narayan and Rahul Rane in 2014. They aim to bring sports technology to all. Protégé Sports supplies wearable technology for team sports like hockey and football that helps track players’ performance on the field. This helps clubs and coaches to set a benchmark for the players and manage training and trial sessions accordingly.
The startup also provides SAAS i.e. Software as a Service tools such as software licenses to use its academy or club management tools, training modules and communication modules among others. They also offer tournament management services, along with ticketing and merchandising services.
Live Your Sport
Live Your Sport is Bengaluru-based online sports goods and fitness equipment store founded in 2012 by Siddharth Suchde. The startup provides an online store for sports and fitness enthusiasts where one can find quality equipment and accessories. It uses thirteen technology products and services including Google Analytics, G Suite and reCAPTCHA among others. They also offer helpful insights into various aspects related to sports and fitness like health, diet, injury, recovery, and more.
The online platform provides sports and fitness oriented services center that strives to make the users’ sports and fitness journey easy, comprehensive access and hassle-free services. It lets the users browse through 20,000 sports and fitness equipment ranging from over 30 sports and various workout modules. They also provide information on workouts, training, diets and more on their blogs.
SportzVillage is a Bangalore-based sports startup founded in 2003 by Jitendra Joshi and Saumil Majmudar. It is one of the oldest Indian sports startup and a leading provider of sports education and management to the schools and corporates. The startup offers sports marketing, ticketing, and infrastructure services, SportzConsult and EduSports being two of its subsidies.
The startup has built an ecosystem of relationships across federations, media, brands and sponsors through its subsidies. SportzVillage capitalizes on emerging sports and health & fitness-related market in India. They have presence in five cities across India and raised a total funding of $10 million.
Rooter is a Delhi-based social network for sports enthusiasts that connects people with similar interests in sports, the app was founded by Piyush Kumar in 2016. It allows users to predict scores and events with friends during the live game.
The startup assigns a passion score to each of its users and the passion score is generated by an algorithm which crawls the user’s social media activity and engagement with the app. The users can also connect to other enthusiasts based on passion score and distance. Their app is available on both iOS and Android platforms.
Dream11 is a Mumbai-based online platform founded in 2009 by Bhavit Sheth and Harsh Jain. The startup is an official partner of BCCI’s IPL used for playing real-time fantasy cricket and football leagues.
The startups started with cricket and then launched football fantasy leagues as well in the year 2014. The users can form leagues and invite friends to play and complete for scores. The startup raised total funding of $100 million from investors such as Tencent, Kalaari Capital and Multiples Equity among others.
Collectabillia is a Bangalore-based online education platform founded by Anjana Reddy in 2010. The platform is a celebrity commerce company that offers fans to won memorabilia personally autographed by their icons. They also provide fan merchandise as well.
Collectabillia was launched in 2012’s IPL while partnering with Sachin Tendulkar exclusively to auction limited edition merchandise post his historical “100th hundred”. They aim to extend the global market allowing the ownership of personalized merchandise along the same lines as that of numismatics, art and philately. The company has raised a total funding of RS 632.5 million, its leading investor being Accel.
BookMySports is a digital sports platform founded by Sanjeev Sinha that is a handy interface between the public and their access to avail sports facilities covering major sports such as cricket, football, tennis, basketball and more. The platform lets users book sports facilities or create their own sports tournaments online within a matter of minutes. They aim at increasing the capacity utilization of sports facilities across cities by connecting the sports enthusiasts to them through their online platform.
The startup has a wide range of products tapping the entire value chain spanning across the sports ecosystem. It enables the users to drive benefits from better management of demand and supply, introducing operational efficiencies and transparency in pricing and service delivery for users. They are currently present across six cities in India.
KOOH Sports is founded by Prabhu Srinivasan & Susir Kumar in 2010. KOOH Sports is headquartered in Mumbai. It is an international sports startup which provides sports education, training, and technology. KOOH Sports was founded to develop sporting habits in children in order to promote a healthy lifestyle. It organizes grass root sports programs at schools to generate an interest in sports among children. Its sports development centers are dedicated to nurture and promote sporting talents.
KOOH is backed by private equity fund Faering Capital, Tata Consultancy Services (TCS), HDFC Ltd and sports promotion service Elevate Sports. Existing investors together hold 70% stake in the company and the rest is with promoters.
Sports is a very important part of India. It is not only an activity, entertainment or about health, its about emotions. Each Indian love to watch at least one sports. Also, during critical matches, it brings families and society together.
So, this was a list of sports startups in India. If you know any other sports startup, you can write the name in comment section.