With sales being announced every now and then, Puma has been growing in popularity as well as reliability. Not just the quality quotient, but also the brand value has made Puma one of the most renowned sports athleisure brands in the world.
The online, as well as the offline market, has been flourishing for more than seven decades now. Originally, the license was obtained for producing textiles and footwear only. The brand grew through leaps and bounds to include apparel, accessories, and sports equipment in the catalog.
Puma’s Journey Till Now
The incorporation of Puma was heavily disputed. The actual company, that is, Dassler Brothers Shoe Factory split in 1948 into Puma and Adidas. Both the brothers took hold of one brand each.
As a listed company, Puma came to be known in the year 1986 under Frankfurt Stock Exchange. In 2017, the employment count exceeded 13,000 (spread across 120 countries).
In 2019, Puma’s revenue touched the milestone of 5.5 billion Euros. It is shared between Artemis and Kering for 29 and 16 percent respectively. The current CEO of Puma is Bjorn Gulden. He is a Norwegian experiences man, who was appointed eight years ago, in 2013. There is a well-knit advisory board as well, to ensure the best performance.
Top 5 Little Known Facts About Puma
The Puma Logo
It came into existence way back in 1967. Though a lot of brands believe in using updated logos, Puma has stuck to the same for decades at a stretch.
The name designated for the same is “Jumping Puma Cat” (implies agility, strength, endurance, and peace). It might be surprising that to know that there is a 20-year gap between the company’s birth and the logo’s incorporation.
The Puma Yacht
Yes, you heard it right. Puma is known for indulging in unique activities. In order to maintain the legacy, the brand came up with a sailing yacht for itself. It is not just for endorsements, neither is it a marketing gimmick. The yacht represents Puma in yacht races around the globe, furthering the competitive spirit in every possible way.
Pele and Puma
The association of Puma with sports stars has also been incredible. Did you know that the legendary soccer player Pele wore Puma while participating in most of the victorious world cups? This lesser-known fact about this extraordinary brand is true to its core. The tally of world cups won by the tournament’s (second one) best player is capped at a whopping three World Cup championships.
Firsts: Technology Used by Puma
The advanced vulcanization production technique is considered to be the brainchild of Puma as this brand was the first in the world to apply the same to the shoe-making industry. The process is simple - the shoe sole is bonded with the shoe shaft for better grip. It is also worth mentioning that Puma sponsored 1 FC Herzogenaurach football team as its sponsoring debut in 1948 itself.
Puma’s Ferrari Contract
Now, what association does Puma have with Ferrari? It has something to do with sponsorship, like other leads controlled by Puma. The renowned Formula One team Scuderia Ferrari has Puma as its official supplier. Not only this, the contract signed between them will last for years, leading to a deeper friendship. The related endorsements are countless.
Which companies are the strong competitors of Puma?
Adidas is known to be one of the strongest rivals. Other sports athleisure brands like Nike also provide tough competition. Though the brands have their own unique consumer family, numerous comparisons are published from time to time. Puma is best known for its sports products and branded accessories, including clothes and sports gear.
What is the etymology of the Puma brand?
Puma was initially known as Ruda since the owner was Rudolf Dassler. This was the case when Adidas was not known as a separate entity. It is interesting to know that Adidas has also been derived from the owner’s (brother) name Adolf Dassler.
Is Puma’s customer care support reliable?
Yes. Puma has stood by its consumers during the pandemic as well. The supply chain was also modified to help out all the new and old customers. The online market, as well as multi-level marketing supply chains, served the purpose well.
Where are Puma headquarters situated?
The headquarters of Puma is situated in Southern Germany. Since the incorporation took place there, Puma has had deep associations with the German city and it is also considered the “home town”.
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