Mind-blowing Guerrilla Marketing Ideas for Startups and Small Businesses

Yash Taneja Yash Taneja
Feb 11, 2022 7 min read
Mind-blowing Guerrilla Marketing Ideas for Startups and Small Businesses

Guerrilla marketing is a marketing strategy that uses unorthodox methods to grab the attention of the public in order to boost its sales and brand image in the market.

Imagine you're a student and everyone in your school is wearing a school dress code and you're wearing a funky t-shirt, having tattoos on your neck and coloured hair. What will be the varied sense of emotion around you? Everyone would start staring at you (though there are chances that you may be thrown out of the class until it's your birthday or any other occasion). That's where guerrilla marketing comes into the picture. You are presenting yourself in a manner that's different from others.

Similarly, many mid-cap, small-cap, and blue-chip companies are trying out this guerilla marketing technique to outshine their competitors. There is a window of opportunity for growth, meaning people will talk about it - be it in the newspaper, social media, or any other platform.

Every business makes an investment for a financial return that does not always mean selling a product or service. It could also mean building a brand and getting out your name there.

So, if you're some business owner and looking for ways to promote your business, then you can think of something outside the box in order to attract your customers. Don't be average when it comes to creativity. Here are some of the best guerilla marketing tactics and examples for startups and small businesses.

Guerrilla Marketing Ideas
Tips & Tricks for Guerrilla Marketing
Guerrilla Marketing Examples

Guerrilla Marketing Ideas

1. Create Graffiti and Chalk Arts on Walls or Side Walks

Graffiti means writing or drawing something on walls in a creative way in order to draw people's attention. This can be implemented in areas that are frequently visited by people. People tend to see and appreciate such kinds of graffiti and wall art. Nowadays, people are used to taking selfies. Moreover, this could become their selfie point. You can use this idea for your benefit.

Mesmerizing graffiti art of Nike
Mesmerizing graffiti art of Nike

Create graffiti and chalk arts that describe your business or the products/services you offer in a creative way. This can be a wonderful guerrilla marketing idea for your startup to advertise your brand. If you are creative enough, you can do it yourself, or else you can hire someone. This idea will help you to grow your business as well as your customer base.

2. Use Stickers and Posters to Advertise

You must have seen posters and stickers pasted everywhere for maximum reach and engagement. This is another guerilla marketing strategy to promote your small business. Since it does not cost much, many small-cap and mid-cap companies tend to adopt this marketing tactic.

Poster Advertising
Poster Advertising

3. Billboard Advertising

Guerrilla marketing strategies are considered to be better than traditional marketing techniques. These strategies help to increase the brand recall value. When people come across this unique billboard advertising, it helps them to recall the brand easily. This leads to word-of-mouth marketing as people talk about it with their friends, family, or colleagues.

Billboard Advertising
Billboard Advertising

4. Use Vending Machines and Food Trucks

If you have a food and beverages business, you can put vending machines in popular areas or have food trucks. It could be a wonderful approach to advertise your products and to reach out to more and more people. It might be a little expensive but is highly profitable. This technique can help you to bring more customers to your business.

College students are going crazy by seeing the unique guerrilla marketing strategy of Coca-Cola

Tips & Tricks for Guerrilla Marketing

Here are some tips and tricks for startups to make guerrilla marketing work for you.

1. Be Unique and Creative

This is the most important tip every business owner should keep in mind. Never try to copy any advertisement or strategies from other companies, especially from your competitors. People like advertisements that are unique, something they have never seen before and is creative enough to draw their attention.

Guerrilla Marketing Examples
No one can beat an Indian guy when it comes to creativity

2. Choose Your Location Strategically

It is very important to choose a location for your guerilla marketing campaign that brings maximum reach and engagement. Locations are chosen wisely. It could be a place where people visit frequently and are easily noticeable. Another important factor while considering a location is to select a location where you can find your target audience.

An innovative and smart ad of Ray-Ban asking people not only to protect their eyes but themselves too
An innovative and smart ad of Ray-Ban asking people not only to protect their eyes but themselves too

3. Use Your Wit To Outsmart Your Competitor

Use your competitor's advertisements for your own good. Point out small mistakes in their advertisements and show how you are better than them in your advertisement. Use witty comments so that people get attracted to your advertisements.

5Star vs Cadbury Billboard Advertisement
5Star vs Cadbury Billboard Advertisement

Guerrilla Marketing Examples

When there is no guerrilla marketing, business becomes quite boring. So, here I'm going to show a few of the creative marketing campaigns brought up by some of the businesses.

Coca-Cola Guerilla Marketing

Coca-Cola encourages people to share their coke through its unique marketing campaign.

Coca-Cola Billboard Advertisement
Coca-Cola Billboard Advertisement

Faber Castell Guerilla Marketing

This eye-catching billboard of Faber Castell demonstrates that even children can draw something as beautiful as the sky.

Faber Castell Billboard Advertisement
Faber Castell Billboard Advertisement

Kit Kat Guerilla Marketing

Kit Kat asks people to have a seat, have a break, have a Kit Kat through its creative guerilla marketing tactic.

KitKat Guerilla Marketing
KitKat Guerilla Marketing

Save Tress By Sarova Guerilla Markeiting

This is a brilliant marketing campaign implemented by Sarova, an environmental organization. They placed this fake animal doll on a street lamp, which would attract people's attention, and then people will notice the poster they attached below it which gives their slogan, "SAVE THE TREES".

Save The Trees Campaign By Sarova
Save The Trees Campaign By Sarova

Mr Clean's Brilliant Idea Guerilla Marketing

Another example of a creative Guerrilla advertisement is displayed by Mr Clean, which provides cleaning products to its customers. They placed their advertisement on one of the crosswalks proving that its products clean better than other products.

Guerrilla Marketing Examples | Mr. Clean
Mr Clean's Creative Advertisement

IT Movie Promotion Guerilla Marketing

Now, you will get this one only if you have seen the IT movie. They have creatively used the balloon in the sewer to promote their film with a line written underneath that reads. "IT IS CLOSER THAN YOU THINK. #ITMOVIE IN CINEMAS SEPTEMBER 7".

Guerrilla Marketing Examples | IT movie
Brilliant Promotion By IT Movie


Guerrilla marketing can be a replacement for traditional marketing. In a nutshell, guerrilla marketing uses creative thinking to arouse the public's curiosity about the brand via display ads that are temporary unauthorized banners, put at high traffic areas.

It's actually a very unconventional form of inbound marketing which raises brand awareness among large audiences, without interrupting them and conveys the message smoothly without much effort.

As it is unconventional, it's not easy to explain the concept. Often it is best understood when it's observed. One needs to have good observation skills in order to understand the message.

Low-Cost Marketing Strategies For Startups | Creative Marketing Strategies
Advertising is often considered to be an expensive approach, not anymore. Here, we’ve listed some low-cost marketing strategies for startups. Read full article.


What is guerrilla marketing?

Guerrilla marketing is a marketing strategy that uses unorthodox methods to grab the attention of the public in order to boost its sales and brand image in the market.

Is guerrilla marketing expensive?

The average spending on guerilla marketing by small businesses is $400 per month. But, not all marketing campaigns need to be expensive or complicated to be successful. Guerrilla marketing uses low-cost, unconventional methods to draw attention to a brand, idea, product, or service.

What are some of the guerrilla marketing examples in India?

Small World Machines – Coca-Cola, Chai carts – Amazon, Strong Child – Anando Milk, Yahan se Kharido – Snapdeal are some of the guerrilla marketing examples in India.

Which are some of the top guerrilla marketing companies?

The Pixelate, Brand Mommy.com, The Marcom Avenue, Social Pulsar, Khairnar Technologies, Harsh Mann Luxury Consultancy, Fulcrum Resources, and Maverick India are some of the best guerilla marketing agencies.

What are guerrilla marketing ideas for startups?

Creating graffiti and chalk arts on walls or Sidewalks, Using stickers and posters to advertise, Billboard advertising, and Using vending machines and Food Trucks are some of the best guerrilla marketing ideas for startups.

Is guerrilla marketing illegal?

Guerrilla marketing is considered illegal when a brand tries to capitalize on intellectual property that they have not paid to be a part of. That's what makes guerrilla marketing illegal.

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