Guerrilla marketing techniques are used by small businesses that can't invest large amounts of money in paid advertisements. Guerrilla marketing techniques are much less expensive than traditional marketing techniques, but still, generate good sales and attract many customers which is why it is used by many small businesses and startups to advertise their business. Not only small businesses and startups, but large businesses also use guerrilla techniques to be unique from their competitors and to attract customers. Therefore, you can also try your hand at some Guerrilla techniques for the marketing of your startups.
Guerrilla Marketing Ideas For Startups
1. Create Graffiti and Chalk Arts on Walls or Side Walks
Graffiti means writing or drawing on walls in a creative way that will attract people. Create good graffiti and chalk arts on walls in areas that are very frequently visited by people. People tend to see and appreciate good graffiti and wall arts. Use this fact for your benefit. Create graffiti and chalk arts describing your business or the products/services you offer in a creative way. This can be a very good Guerrilla technique to advertise as it can be very economic for your business. If you are creative enough, you can yourself do this, or even if you hire someone to do it, you will not need to spend much. In return, many people will be attracted to the art and may become your customers.
2. Use Stickers and Posters to Advertise
You must have seen many posters and stickers that people stick at almost every place like your parked car, benches in parks, and more. This can be a very effective way to advertise your business. Since it does not cost very much to print out stickers and posters and to stick them, this will be very economic for your startup. This Guerrilla marketing technique is very efficient for small businesses as it does not require much investment and produce very good results.
3. Be Creative And Think of Something
There is a reason why Guerrilla techniques are considered by some as better than traditional marketing techniques. One reason for this is that each and every business can think of and implement a unique advertising technique. Some examples of such unique ideas implemented by some established and big companies are as given below.
Save Tress By Sarova
This is a brilliant idea implemented by Sarova, an environmental organization. They placed this fake animal doll on a street lamp, which would attract people's attention, and then people will notice the poster they attached below it which gives their slogan, "SAVE THE TREES".
Mr Clean's Brilliant Idea
Another example of a creative Guerrilla advertisement is displayed by Mr. Clean, which provides cleaning products to its customers. They placed their advertisement on one of the crosswalks proving that its products clean better than other products.
IT Movie Promotion
Now, you will get this one only if you have seen the IT movie. They have creatively used the balloon in the sewer to promote their film with a line written underneath that reads. "IT IS CLOSER THAN YOU THINK. #ITMOVIE IN CINEMAS SEPTEMBER 7".
4. Use Vending Machines and Food Trucks
If your business produces food items or beverages, you can put vending machines in popular areas or you can have food trucks for your products. This can be a very great way to advertise your products and to reach out to more and more people. This might be a little more costly than all other Guerrilla techniques but is extremely useful. This technique increases your customers by raising brand awareness and by gaining people's trust in your products' taste and quality.
These are some Guerrilla Marketing ideas that will help you to advertise your products in a non-traditional way that proves out to be very effective. But there are some other things to keep in mind when advertising your products/service/business. Some of such important tips are mentioned below.
Tips For Successful Implementation of Guerrilla Marketing Techniques
1. Be Unique and Creative
This is the most important tip. Never try to copy any type of advertisement or strategies from other companies, especially from your competitors. People like advertisements that are unique, something they have never seen before and which is creative enough to draw their attention towards it.
2. Choose Your Location Strategically
This tip is very important for point number 2, that is when you want to stick posters and stickers at various places. It is very important to choose an important location to stick out these posters and stickers. Locations which are chosen should be popular and people should visit that place regularly so that your posters and stickers can be noticed and appreciated by people. Another important factor while considering a location is to select such a location where you can find your intended audience.
3. Use Your Wit To Outsmart Your Competitor
Use advertisements by your competitors in your favor. Point out small mistakes in their advertisements and show how you are better than them in your advertisement. Use witty comments so that people get attracted to your advertisements.
Guerrilla Marketing Techniques are very popular nowadays and are very frequently used by both small businesses and large established companies to advertise and market their business or products/services. These are especially important and useful for small or new startups or businesses because most of them require very little investment. But, despite being more economical than traditional marketing techniques, they can produce the same effect as them.
What is an example of guerrilla marketing?
One of the usual places to create guerilla marketing actions is the zebra crossings. The lines painted on the ground give you a lot to play with if you have the necessary creativity. For example, McDonald's simulates that the lines are French fries coming out of the typical package of the hamburger brand.
Is Guerrilla Marketing Illegal?
Guerrilla marketing is considered illegal when a brand tries to capitalize on intellectual property that they have not paid to be a part of. That's what makes guerrilla marketing illegal.
Is guerrilla marketing effective?
Guerrilla marketing is cost-effective. There is a formula to determine the ROI of a Guerrilla campaign. It is (Return – Marketing Investment)/ (Marketing Investment). Guerrilla marketers from around the world have seen reductions of up to 90% in their ad spend thanks to the unconventional approach of going Guerrilla.
Is guerilla marketing expensive?
Go With Guerrilla Marketing. The average spends on marketing by small businesses is $400 per month. But, not all marketing campaigns need to be expensive or complicated to be successful. Guerrilla marketing uses low-cost, unconventional methods to draw attention to a brand, idea, product, or service.
Why is it called guerilla marketing?
The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians.
How much does guerrilla marketing cost?
Small businesses on average spend $400 per month on marketing. Guerrilla Marketing can cost-effectively nothing and show more substantial returns that these traditional marketing methods with a $400 per month cash injection in a very short period of time.
An alternative to traditional marketing can be Guerrilla marketing. It completely thrives on creative thinking and showing creativity, where imagination and ingenuity beat out big budgets and more effort. It isn't some sort of combative form of communication or traditional marketing that follows conventional form. It's actually a very unconventional form of inbound marketing which raises brand awareness among large audiences, without interrupting them and conveys the message smoothly without much effort.
As it is unconventional, it's not the easiest concept to explain. Often it is best understood when it's observed. That's how we're going to approach its best practices and takeaways here. You need to have good observation skills in order to understand the message.
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