How are Brands Marketing Their Products on Raksha Bandhan 2023?

Gifts never fail to delight us—well,  almost every one of us! Unpacking our presents while being thrilled is a feeling that we simply long for and that is bound to get our dopamines racing beyond measure. Gifts are traditionally exchanged in a wide variety of cultures on a range of festivals and other occasions among people of different religions and ethnic groups. These presents were generally bought from gift shops earlier, but with the advent of digitalization, things have taken a slight turn for the better.

Yes, we are talking about the purchases, which have gone digital. Gift shops have gone digital with their exhaustive range of gift products in a mix of categories. They are affordable and available to everyone, delivered right to their doorsteps.

Raksha Bandhan is one of the popular occasions that symbolizes the unbreakable bond between brothers and sisters, with roots deep into the Hindu tradition. Furthermore, it is one such festival where gifts are mandatory. This is the reason why gift shops have always appeared to be crowded, with both men and women queuing up to buy presents for their brothers and sisters.

Amid Raksha Bandhan 2023, the Confederation of All India Traders (CAIT), a national-level trade organization, estimates that India will achieve a remarkable revenue of over Rs 10,000 crore. This further highlights the festival's significant economic impact.

Nowadays, the process remains similar, except for one change – gifts are often bought online. This shift has led to increased competition among startups. Their efforts to market their gift products have transformed into an exciting and diverse platform for new entrepreneurs, marketing enthusiasts, and others.

With Raksha Bandhan ahead, brands cannot afford to pause their marketing efforts. In this article, we have put together a list of various brands and how they are marketing their products on Raksha Bandhan.

Brands Marketing Products on Rakhi

CITTA World
DRK Jewels
Chini Mitti
MUL Secrets
Sugandh Lok
Karcher India
ThinkerPlace
GIVA
Sukkhi
Zenith Drinks Private Limited (Auric)
EMotorad
GoPaisa

CITTA World

Celebrate Raksha Bandhan with the ideal gift: CITTA's Rose Mist and Hydrating Mist Combo. Combining traditional skincare wisdom with modern science, CITTA, is a premium natural baby bath and skincare brand that is safe, gentle, and tested. Crafted for adults, these mists symbolize the celebration of the timeless bond between siblings, embodying protection and care in a thoughtful and natural way.

The brand is offering a Buy 1 Get 1 deal! So, both brother and sister can relish the luxury of these face mists. This offer is available on their website, and they are promoting it through online ads.

Rakhi Gifting Products: Pure Rose Water Mist and Hydrating Mist with Rose and Aloe Vera

CITTA's Rose Mist harnesses the anti-aging prowess of Damask Rose, while the Hydrating Mist soothes, hydrates, and fights microbes with Aloe Vera.

What makes them exceptional:

• Anti-microbial and anti-aging properties
• Rejuvenates dry, lacklustre skin
• Toxin-free and dermatologist-approved
• Suitable for all skin types and all genders

Special Offers: Buy 1 Get 1 at Rs. 799/-
Use code SIBLINGS

DRK Jewels

DRK Jewels was started as a traditional heirloom brand in 1955. With the passing of the years and the 2nd and 3rd generations managing the business, there have been a lot of changes in the brand. In today's times, DRK Jewels cater to the urban and chic Indian who understands jewelry and has a refined taste. A lot of the population today is working, and they like to wear jewelry that is contemporary and can complete the day's look. During festivals, the focus is mainly on mid-size ticket items, which include bracelets, rings, and chains that can be worn on a daily basis.

At DRK Jewels, they firmly believe that there is nothing better than word-of-mouth publicity. While this has been one of their strongest weapons, they also promote their gifting range on different social media platforms. These platforms are a big hit in today's day and age and also help in creating a good recall for the brand. They also run festive offers on making charges, exchanging old jewelry for new, etc.

Rakhi Gifting Products: Some of the brand's key gifting products have been their best sellers and have been much appreciated by the clients. They define the success story. Some of DRK Jewels' key gifting items are:

1. Filigree earrings inspired by Persian architecture have been one of the most sought-after products from DRK Jewels. Immaculate craftsmanship and detailed design have been its strongest USPs. This piece is the perfect gift for any occasion.
2. Ruby emerald pearl and diamond bracelet cum choker—surrounded by excellent craftsmanship and creativity, this piece is one of the best products by DRK Jewels.
3. Temple jewelry inspired by Lord Ganesha with the finest intricate work, all handcrafted, is one of the finest pieces by DRK Jewels.

Special Offers: For first-time buyers, DRK Jewels is offering a flat 15 percent discount on Diamond and Polki jewelry.

Chini Mitti

At Chini Mitti, they are passionate about bringing you the finest collection of stylish, minimalistic, and sleek ceramic crockery and decor. Handcrafted with love by local artisans, their exquisite pieces seamlessly blend modern design with the timeless beauty of ceramics.

This Raksha Bandhan, the brand wants to rejuvenate the sweet brother-sister bond by introducing beautifully handpainted and finely crafted tableware and drinkware that can become an absolutely interesting yet fun conversation starter between the sibling and the family. They have come up with oversized mugs and dessert plates, bubblegum tea cups and saucers, and chip and dip platters to elevate one’s dining experience.

The brand is quite new for customers since it went live just a couple of months back. The festivity has just started, and they are aggressively promoting their collection through social media platforms for now.

Rakhi Gifting Products:

Sea Shell Platter: The Sea Shell Platter with Dip is a beautiful and unique serving platter for any house party. This platter is perfect for serving chips, shrimp, or any other appetizers at your next beach-themed party or gathering. They are functional and add a touch of elegance and style to your table setting.

Material: Ceramic
Price: INR 1099/-
Color Options: Sky Blue

Monochrome Tea Set with Tray & Kettle: This iconic morning tea set with 4 cups, a kettle, and a tray is a perfect choice to start your day with your family over breakfast. Be it a balcony setup, dining table, or living room, this tea set is a masterpiece add-on for decor enthusiasts.

Material: Ceramic
Price: INR 1649/-
Color Options: Black and White

Bubblegum Set (Cup & Saucer): Enhance your tea break by adding soothing and pastel hues to your drinkware aesthetics. Crafted in high-quality ceramics, this unique and captivating cup and saucer set is an ultimate eye-catcher. Available in pastel tones of yellow, pink, green, lavender, and white.

Price: INR 549/-
Color Options: Yellow, Pink, Green, Lavender, Sky Blue, and White

Floral Mug & Dessert Plate Set: Uplift your coffee break with the elegant red floral Mug & Dessert Plate! Crafted in high-quality ceramic, this delightful duo features miniature red florals. The big-sized mug and plate are perfect for indulging in your favorite dessert along with the coffee.

Price: INR 549/-
Color Options: White set with tiny red florals

MUL Secrets

MUL Secrets is a holistic wellness skincare first brand. MUL Secrets imbibes classical Ayurveda knowledge and elevates it by infusing it with contemporary science. The guiding principle behind MUL Secrets is that it is deeply rooted.

MUL Secrets inherits the principles of Ayurveda and enhances them with the efficiency of modern methods. Wisdom, combined with the ability to adapt and learn. MUL Secrets believes that Internal Beauty leads to External Beauty. Raksha Bandhan is the festival that symbolizes the trust and protection of a brother to his sister. It is the perfect occasion for brothers to bestow their sisters with the gift of beautiful skin. Their products are 100% organic and safe, curated especially for Indian skin.

MUL Secrets is promoting its products in beautiful, eco-friendly, and easy-to-use packaging. They are extensively promoting themselves on social media sites like Facebook, Instagram, and Google. They are more inclined to promote through user-generated content like videos, reels, and stories on Instagram. They have also collaborated with influencers, skin experts, Ayurveda specialists, and medical skincare experts. The brand's aim is to generate more awareness about the long-lasting benefits of using Ayurvedic skincare products.

Rakhi Gifting Products: The brand is offering three exclusive combinations of face masks and nutrition drinks:

1) Rejuvenate Skin Firming Care (Face Mask + Edibles)

Rejuvenate Skin Firming Combo Pack, a transformative duo featuring a skin-firming face mask and Ayurvedic Nutrition Drinks. This powerful combination is designed to tighten and rejuvenate your skin, promoting a youthful and radiant appearance. Their skin-firming face mask works to enhance elasticity and firmness, while the Ayurvedic nutrition Drink nourishes your skin from within, supporting its natural rejuvenation process.

2) Hydrate Skin Hydration Care (Face Mask + Edibles)

Hydrate Skin Hydration Combo Pack, a powerful duo featuring a hydrating facemask and Ayurvedic edible sachets. This dynamic combination is specifically designed to provide intense hydration to your skin, while the accompanying detox sachets support the detoxification process. Their hydrating facemask replenishes and nourishes your skin, restoring moisture and promoting a healthy glow. Pair it with their Ayurvedic nutrition drink, crafted with ingredients known for their hydrating properties, to boost your skin's moisture levels from within. Experience the refreshing sensation of deep hydration and detoxification.

3) Revive Acne Exfoliating Care (Face Mask + Edibles)

Revive Acne Combo Pack: your ultimate solution for tackling acne and achieving clear, healthy skin. This powerful combo consists of an acne facemask and Ayurvedic edible sachets designed specifically to heal and address acne-related concerns. Their acne facemask is carefully formulated with potent ingredients that target and combat acne, working to reduce breakouts, inflammation, and blemishes. Pair it with the brand's Ayurvedic Nutrition Drink, which contains a blend of skin-nourishing ingredients known for their healing properties, providing an inside-out approach to acne treatment.

Special Offer: 10% discount on the first order

Sugandh Lok

Sugandh Lok is a new luxury agarbathi brand from the house of Sarathi International. With a 75-year legacy of ethically made, high-quality agarbathies, Sarathi has been the choice of global connoisseurs in over 43 countries. To offer the Indian consumer even more value, Sugandh Lok offers agarbathies of the same globally preferred quality and purity from the source. Their experience center and website help you take home Sugandh Lok products directly from their immaculate facilities in Bengaluru.

Raksha Bandhan is a special time of the year that celebrates the beautiful bond between brothers and sisters. The brand has a beautiful collection of gift sets and Signature collections exclusively curated to be mementos during special celebrations like Raksha Bandhan.

Rakhi Gifting Products:

Signature Collection: Sugandh Lok’s Signature Collection is the epitome of luxury agarbathis that will transport you to a world of indulgence and tranquility. Every stick is a work of art, crafted by master perfumers, and boasts a 75-year-old formulation with organic ingredients that ensures high fragrance retention. Experience the richness of natural herbs and spices, blending into a perfect harmony and create truly exceptional fragrances. (Price: Rs. 700, discount: 15%)

Gift sets: Celebrate with naturally divine fragrances!
Make celebrations memorable for friends, family, and yourself with our exclusive collection of agarbathi gift sets. Each hamper contains an assortment of handcrafted luxury agarbathies with both traditional and modern fragrances, as well as Sugandh Lok’s unique blends. With a Sugandh Lok hamper, you’re gifting divinity and purity to your loved ones. (Price range: Rs. 300 to Rs. 2,700; discount: 15%)

Special Offer: The brand is offering a flat 15% off on gift sets and signature collections.

Karcher India

Alfred Kärcher SE & Co. KG, a prominent German family-owned company, holds a global reputation for its exceptional cleaning technology. With a diverse range of products, including high-pressure cleaners, vacuum cleaners, and floor care equipment, Kärcher stands as the world leader in cleaning solutions.

In India, Kärcher's subsidiary, Kärcher India, provides top-notch cleaning solutions and unwavering after-sales support. A gift from Kärcher on any festival, including Raksha Bandhan, is a promise of a clean and non-messy home!

A clean home is a haven, ensuring your family's well-being.

Celebrate Raksha Bandhan with Kärcher India's thoughtful cleaning solutions. Gift your loved ones powerful vacuum cleaners and efficient floor cleaners, embodying care and safety. Show your affection by providing a hygienic environment and promoting good health and togetherness. This Raksha Bandhan, express love through the gift of cleanliness with Kärcher because a tidy home means a protected family.

Rakhi Gifting Products:

ROBOT VACUUMS AND MOPS:

These products effortlessly handle floor cleaning, from hard floors to short-pile carpets. These intelligent devices excel at edge cleaning, deep cleaning, and navigating obstacles, including low thresholds and rug edges. The convenient app allows precise customization of cleaning tasks to suit your needs.

AIR TREATMENT:

It offers a powerful solution by efficiently filtering out pollen, fine dust, viruses, household dust, and odors from indoor air. This is especially valuable for allergy sufferers, ensuring fresh and clean air for improved well-being and noticeable benefits with each breath.

STEAM CLEANER SC 4 EasyFix:

It is a convenient cleaning solution with integrated storage compartments. Its EasyFix floor nozzle provides ergonomic cleaning with lamella technology, and the microfiber floor cloth attaches securely. It offers two-step steam regulation, versatile accessories for various surfaces, and effective chemical-free cleaning, eliminating bacteria on common household surfaces.

HANDHELD VACUUM CLEANER VC 4i CORDLESS PLUS (WHITE) *SEA:

It is a versatile, lightweight vacuum with a 2-in-1 design. It's easy to carry, offers comfortable operation as both a handheld and handle vacuum, and features a high-speed motor for efficient dirt cleaning. With a bagless vortex system, HEPA filter, and a 60-minute runtime in Eco mode, it's an ideal choice for whole-house cleaning.

Special Offer: Kärcher's special offers for Raksha Bandhan, featuring discounts of up to 40%

ThinkerPlace

There has been a significant shift in the gifting pattern in recent times. A shift from gifting for the sake of gifting to showering each other with creative gifts that serve purpose are thoughtful and meaningful, and add that ray of positivity to their lives.

If you know that your younger sibling or younger cousin is extremely creative and has a keen interest in gaining knowledge on topics related to Science, Technology, Engineering, and Mathematics then ThinkerPlace’s S.T.E.M. DIY educational toys should be your go-to gifting option for this special occasion. These DIY educational toys spark great curiosity and creativity, make learning complex topics fun, and allow these young minds to learn and grow at their own pace. They are also a great way to introduce young ones to experiential learning at a young age.

ThinkerPlace is promoting its products through various channels like social media activities, email and WhatsApp marketing, offline and online live events, etc. They are also taking part in various exhibitions and events to promote their product. They’ve been conducting various workshops and exhibitions in societies to promote their products on this special occasion.

Rakhi Gifting Products: Line Follower Robot by ThinkerPlace
Price: Rs 1,599 (without case and without toolkit)

Why is it the perfect gift for Rakshabandhan: ThinkerPlace DIY toys are the perfect Rakshabandhan gift for your little sibling who is extremely creative and has a keen interest in gaining knowledge on topics related to Science, Technology, Engineering, and Mathematics. This Line Follower Robot is a great way to introduce the concept of robotics to kids. With the Line Follower Robot, kids learn to make their own robot from scratch and understand the basics of robotics.

GIVA

GIVA, being an affordable premium jewelry startup, is witnessing a paradigm shift in consumer behavior related to the gifting culture, with people exploring options like silver rakhis that can be cherished for a longer time. The maximum demand is for products like sets, pendants, and rings around Rs 1,500, where affordability and the premium feel of the product drive the demand.

On Raksha Bandhan, GIVA's silver rakhi came with a designer box of roli chawal and a rakhi wish card for the brothers. It introduced traditional rakhi designs as well as some quirky designs in silver. The affordable price range and ease of sending rakhi online helped it gain customers from all parts of the country.

The marketing activities mainly focused on establishing silver rakhi and silver jewelry gifts as an alternative to traditional rakhis and gifts. The brand created short videos that ran on its Instagram channel, YouTube, Facebook, etc. It also leveraged OTT platforms leading to an increase in reach in tier 2 and tier 3 cities as well.

Sukkhi

Rakhi, as we know, celebrates the bond between brothers and sisters. Sukkhi, with its popularity for fashion jewelry and wide collection of designer Rakhis, comes with new designs across different colors and models while also providing a traditional touch with the roli and chawal and modern celebrations with a thoughtful card. Furthermore, the brand offers elegant jewelry to complete any festive look. Brothers can also delight their sisters with a beautiful piece of jewelry from Sukkhi's gifting collection.

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Zenith Drinks Private Limited (Auric)

Auric is a beauty and wellness brand rooted in Ayurveda, merging nature's essence with modern life.

The festivities of Rakhi provide a unique opportunity for businesses to connect with consumers on an emotional level. From personalized tokens of affection to special gift hampers, startups are innovatively curating their products to align with the spirit of sibling bonds. Auric is no exception here. The brand is blending tradition with wellness to offer unique gifting choices for Raksha Bandhan.

Discover a unique Rakhi gift hamper from The Auric, tailor-made for your beloved brother and sister-in-law. The gift hamper includes flavored almonds, flavored cashews, ragi-almond cookies, Rakhi for brother, Lumba for bhabhi, and roli and chawal.

Auric also presents a range of products that can serve as ideal, health-conscious gifts for Rakhi celebrations.

EMotorad

This Rakshabandhan, present your sibling with a gift of well-being and joy. We are living in times when staying fit and finding your ‘me-time’ are precious. So, why not celebrate this special bond with the simple pleasure of riding an e-bike? The Indian EV startup EMotorad gives you more than one reason to celebrate. Their range of premium e-bikes will be your perfect out-of-the-box gift for this beautiful occasion.

Here are the three amazing e-bikes you can choose from:

1. EMX

EMX is India’s first dual-suspension e-cycle with a long battery life. Along with a lifetime warranty on frames, it comes with EM’s community access. It is the best-in-class product for quality performance.

Price: INR 58,999

2. T-REX+

With a pedal-assist range of 60 km and a throttle range of 35-40 km, T-REX+ is designed for rough terrains. It also comes with dual disc brakes, 374-watt power output, an 866 LCD display, and a battery of 36V 7.8 Ah.

Price: INR 39,999

3. Doodle v2

A high caliber, foldable e-cycle with the finest fat tires - Doodle is the SUV of electric bikes to reduce human effort. Made for the urban lifestyle, the responsive e-brakes ensure safety when riding in high-traffic areas, increasing your productive time and keeping you fit. With a removable battery, Doodle comes with a throttle range of 35+ km.

Price: INR 49,999

So, what’s stopping you from owning EM’s e-bikes? Gear up and give your sibling a surprise to remember stacked with love.

GoPaisa

GoPaisa is a new-age business model in the cashback domain that offers cashback and coupons on a wide array of products and services, spanning travel, lifestyle, apparel, electronics, and more. Its major target audience is served through the digital space.

As Raksha Bandhan approaches, GoPaisa presents a spectrum of Rakhi sales and exclusive offers for you to explore. Benefit from exceptional discounts of up to 80% on renowned platforms such as Amazon, Flipkart, Myntra, IGP, Cadbury Gifting, and more. Discover unique deals on gifts, rakhis for brothers, chocolates, and other categories. Additionally, elevate your savings with GoPaisa's cashback option on every purchase.

Conclusion

Marketing has become more interesting with each passing day, but what it really aims at is driving convincing sales through it. The marketing strategies of these startups, specifically tailored for Raksha Bandhan, are creatively innovative and gripping, which is bound to hook people in during this festive season. We hope they turn out to be successful in their own specific ventures and contribute to the celebratory spirit of Rakhi with their unique approaches.

Happy Raksha Bandhan 2023!