How Gifting Startups Market their Products on Raksha Bandhan 2021?

Jeenal Jain Jeenal Jain
Aug 21, 2021 7 min read
How Gifting Startups Market their Products on Raksha Bandhan 2021?

Gifts never fail to delight us, well almost every one of us! Unpacking our presents while being thrilled is a feeling that we simply long for and which is bound to get our dopamines racing beyond measure. Gifts are traditionally exchanged in a wide variety of cultures, on a range of festivals and other occasions among people of different religions and ethnic groups. These presents were generally bought from the gift shops earlier but with the advent of digitalization, things have taken a slight turn for the good.

Yes, we are talking about the purchases, which have gone digital. Gift shops have come live digital with their exhaustive range of gift products of a mix of categories. They are affordable and available to everyone delivered right at their doorsteps.

Raksha Bandhan is one of the popular occasions that symbolizes the unbreakable bond between brothers and sisters, with its roots deep into the Hindu tradition. Furthermore, it is one such festival where gifts are mandatory. This is the reason why gift shops had always appeared to be flocking with both men and women queuing up to buy presents for their brothers and sisters. Here's A Guide to Start Your Own Customized Gift Shop Business.

The same thing is now followed only with the exception of the gifts, which are now bought online in most cases. However, with the rise of the competition of online gift shops, marketing for their gift products has turned into a wide and colorful canvas for budding entrepreneurs, marketing enthusiasts, and other individuals.

With Raksha Bandhan 2021 ahead, gifting startups cannot simply take a break from their marketing. Here in this article, Startuptalky brings to you different gifting startups and how they are marketing their products on Raksha Bandhan 2021.

GIVA

Startup Name GIVA
Spokesperson Ishendra Agrawal (Founder)
Headquarters Bangalore
Industry Fashion
Website giva.co

GIVA, being an affordable premium jewelry startup, is witnessing a paradigm shift in consumer behavior related to the gifting culture with people exploring options like silver rakhis that can be cherished for a longer time. Β There is an increase in sales of Rakhi gifts by 25%. The maximum demand is for products like sets, pendants, and rings around 1500INR where affordability and the premium feel of the product drive the demands. The most prominent trend visible was girls buying gifts for their sisters on pertaining to 20% of the entire sales.

Marketing during Raksha Bandhan
Ishendra Agrawal - Founder of GIVA

In this Raksha Bandhan, GIVA's silver rakhi came with a designer box of roli chawal and a rakhi wish card for the brothers. It introduced traditional rakhi designs as well as some quirky designs in silver. The affordable price range and ease of sending rakhi online helped it gain customers from all parts of the country.

The marketing activities mainly focussed on establishing silver rakhi and silver jewelry gifts as an alternative to the traditional rakhis and gifts. We created short videos which ran on our Instagram channel, YouTube, Facebook, etc. We also leveraged OTT platforms like Hotstar, Sony, Zee5 to name a few out of which the maximum conversion and reach is dominated by Hotstar leading to an increase in our reach in tier 2 and tier 3 cities as well.

Vrou

Startup Name Vrou
Spokesperson Sai Ramamurthy (Founder)
Headquarters Surat
Industry Fashion, Lifestyle
Website vrou.in

Commenting on the Gifting startups on Raksha Bandhan, Mr. Sai Ramamurthy, Founder, VROU said, the global gifting market is estimated to be around 475 billion dollars, with India having a significant contribution in the global market share. According to a research report, India has a contribution of around 65 million US Dollars at present and it is expected to increase up to 84 billion USD by the year 2024.

Marketin in Raksha Bandhan
Vrou

Raksha Bandhan is here and all the gifting startups are emerging with fresh ideas and techniques to generate the best of sales. The growing gifting startups are going strong with their marketing game. This year we're witnessing enormous growth for customized gifts and Rakhi, where startups are going strong with their personalized gifts, quick delivery, and their unique idea. Apart from a range of innovative products, brands have also started to use attractive packaging for their products to appeal to the customers. Each startup emphasis on their unique essence, but all focuses on one thing that is a beautiful thought of cherishing and adding value to the brother-sister bond.

"The marketing technique about these startups still remains a mystery, yet one that all of them are focusing on is an emotional marketing technique because in the end feelings matter!"


List of Brands Celebrating Raksha Bandhan in 2021
The festival of Raksha bandha in right around the corner and brands have prepared themselves. So, Here are some of the top brands that are Celebrating Raksha Bandhan in 2021.

Sukkhi

Startup Name Sukkhi
Spokesperson Bhavesh Navlakha (Founder & CEO)
Headquarters Mumbai
Industry Fashion Jewelry
Website sukkhi.com
Gifitng Startups Marketing
Sukkhi

Rakhi, as we know, celebrates the bond between brothers and sisters. Sukkhi with its popularity for fashion jewelry and wide collection of designer Rakhis is back with its new designs across different colors and models, while also providing a traditional touch with the roli/chawal and modern celebrations with a thoughtful card. While the pandemic has widened the distance between brothers and sisters, the hassle-free ordering and quick delivery through Amazon, all from the convenience of your home, imbibes a sense of in-person joy at prices starting from just 149/-. Furthermore, the brand offers elegant jewelry to complete any festive look. Brothers can also delight their sisters with a beautiful piece of jewelry from Sukkhi's gifting collection.


Best Gift Shop Business Ideas | Tips For Gift Shops
Want to start a gift shop? Starting & running a gift shop can be exciting. Read the Best Gift Shop Business Ideas and tips to start gift shops.

Zenith Drinks (Auric)

Startup Name Zenith Drinks Pvt Ltd.
Spokesperson Deepak Agarwal (Founder)
Headquarters Delhi
Website TheAuric.com

Zenith Drinks Presents: Auric Gifting Catalogue

Auric Gift Kit
Auric Gifting Kit
Content Price SKU Size Delivery
Masala Premix Tea + Elaichi Premix Tea + Clay Kulhad + Potpourri Rs. 1000 10 Sachets x 2 Tin, 140ml (Kulhad) Free
Masala Premix Tea + Elaichi Premix Tea + California Premium Almonds Rs. 1500 10 Sachets x 2 Tin, 250g (Almonds) Free
Copper Mug + Masala Tea with Moringa Rs. 750 250g (Tea), 475ml (Mug)
Hot Chocolate with Ashwagandha + Ragi Almond Cookies Rs. 750 250g (Chocolate), 10 x 14g (Cookies) Free
Gourmet Coffee with Turmeric + Stainless Steel mug with Cork coaster Rs. 1250 200g (coffee), 250ml (Mug) Free
Sampler Box + Copper Bottle Rs. 1425 9 x 250g (Beverages), 10 x 14g (Cookies) Free

EMotorad

Startup Name EMotorad
Spokesperson Kunal Gupta (Co-founder & CEO)
Headquarters Pune
Industry Electric Vehicle
Website emotorad.com

EMotorad Presents - GIFT YOUR SIBLING A RIDE TO REMEMBER

This Rakshabandhan, present your sibling with a gift of wellbeing and joy. We are living in times when staying fit and finding your β€˜me-time’ is precious. So, why not celebrate this special bond with the simple pleasure of riding an e-bike? The Indian EV startup, EMotorad brings you more than one reason to celebrate. Their range of premium e-bikes will be your perfect out-of-the-box gift for this beautiful occasion.

Here are the three amazing e-bikes you can choose from:

1.EMX

EMX is India’s first dual suspension e-cycle with long battery life. Along with a lifetime warranty on frames, it comes with EM’s community access. It is the best-in-class product for quality performance.

Price: INR 54,999

2.T-REX

With a pedal-assist range of 60 Kms and a throttle range of 35-40 km, T- REX is designed for rough terrains. It also comes with dual disc brakes, 374-watt power output, an 866 LCD display, and a battery of 36V 7.8 Ah.

Price: INR 38,999

3.Doodle

A high caliber, foldable e-cycle with the finest fat tires - Doodle is the SUV of electric bikes to reduce human effort. Made for the urban lifestyle, the responsive e-brakes ensure safety when riding in high traffic areas, increasing your productive time and keeping you fit. With a removable battery, Doodle comes with a throttle range of 35-40 km and 60-65 km on the pedal assist.

Price: INR 75,999

You also stand a chance to take away accessories worth β‚Ή3000 home. So, what’s stopping you from owning EM’s e-bikes? Gear up and give your sibling a surprise to remember stacked with love.

Contact Details

Where: Wheelzip, Shop No 43, Vision Flora, Kunal Icon Road, Pimple Saudagar, Pune, Maharashtra 411027

Wheelzip Number: 8010021802 Or you can visit: hwww.emotorad.com


Also Read: Top 7 Alternatives to Ola Electric Scooters in 2021


GoPaisa

Startup Name GoPaisa
Spokesperson Ankita Jain (Co-founder & CMO)
Headquarters Noida
Industry Coupon & Cashback
Website gopaisa.co

We at GoPaisa are a new-age business model in the cashback domain. Our major target audience is catered through the digital space. This Raksha Bandhan we are promoting the idea of gifting knowledge, financial support products, fitness concepts etc., through aggressive social media campaigns and influencer engagement. One can gift online courses, fit bands or IPO shares to their brother or sister on this occasion that symbolises protection.

GoPaisa

Conclusion

Marketing has been more interesting with each passing day but what it really aims at is driving convincing sales through them. The marketing strategies of these gifting startups are creatively innovative and gripping, which are bound to hook people in. We hope they turn out to be successful as well, in their own specific ventures! Happy Raksha Bandhan 2021!

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