Curefoods Engages Hrithik Roshan as an Investor; Rebrands EatFit as 'Kitchens of EatFit'

Bollywood star Hrithik Roshan has joined Bengaluru-based cloud kitchen startup Curefoods as a brand ambassador and investor for EatFit, the company's flagship brand, which is now being rebranded as "Kitchens of EatFit." The business did not, however, provide the deal's financial details. According to a corporate release, EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice corporate are among the eight brands that are part of The Kitchens of EatFit.
According to the company's official statement, Curefoods wants to make "Kitchens of EatFit" a trustworthy symbol that is associated with the brands' dedication to the highest standards of nutrition and food safety, with an emphasis on ISO-Certified Kitchens, Zero Chemicals, and Zero Trans Fat.
Redefining the Future of Food
According to Ankit Nagori, the founder of Curefoods, "The brand is set to rewrite the present state of food, inspiring trust and innovation across the industry, with Hrithik Roshan as the company's brand ambassador and investor." With "Kitchens of EatFit," the company hopes to expand its wholesome menu to over ten cities nationwide.
"As an investor and ambassador, I am honoured to be a part of this journey, and I have no doubt that Kitchens of EatFit will establish new standards in the food industry," Hrithik Roshan remarked. The development occurred as the company is considering listing on stock exchanges. It has recently begun discussions with bankers to present its IPO proposal, and advisers are anticipated to be finalised in the next few days. As part of the 2025 startup IPO wave, Curefoods is getting ready to make its first public offering (IPO) soon.
Proposed IPO
According to reports, the Accel-backed business is expected to raise between $300 and $400 million through the sale of its first shares during the later half of the fiscal year 2025–2026 (FY26). It is important to remember that the IPO's size is still subject to vary based on how many secondary shares are sold by current owners.
Furthermore, the business has made a calculated investment in packaged ice solutions from Dras Ice in order to take advantage of the frozen chain logistics of the latter and enhance its distribution capabilities for quick-service restaurants (QSRs) and cloud kitchens.
According to the company's filings with the Registrar of Companies, its consolidated revenue increased by 53% to INR 585 crore in FY24 from the previous fiscal year. According to media estimates, Curefoods anticipates ending FY25 with an annual revenue run-rate of about INR 1,000 crore. According to data, the startup's consolidated loss decreased from INR 342.7 crore to INR 172.6 crore in FY24.

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