Virat Kohli Teams Up with Agilitas in a Game-Changing Deal

Indian Premier League winner Virat Kohli of Royal Challengers Bengaluru has partnered with sports goods manufacturer Agilitas after his contract with Puma was over.

A media house cited sources indicating that Kohli is thought to have contributed INR 40 crore to the initial instalment. Notably, Abhishek Ganguly, the former head of Puma India, is in charge of Agilitas.

Ganguly was instrumental in getting the former captain of India to serve as the brand ambassador in 2017. Through his affiliation with Agilitas, Kohli maintains the business partnership he established years prior.

According to reports, Kohli and Puma struck an eight-year contract for INR 110 crore in 2017 that ended in 2025. At the time, Kohli became one of the brand's global ambassadors, joining the likes of French football players Thierry Henry and Olivier Giroud, as well as Jamaican sprinters Usain Bolt and Asafa Powell, who had won Olympic medals.

Kholi’s Role in the New Partnership

Kohli will be more than just an investor in his new position with Agilitas. The legendary Indian cricket player will be a financial investor in the business and actively contribute to its expansion, which seeks to develop everything associated with sports.

At Agilitas, Kohli will also actively participate in business choices. Additionally, Kohli's affiliation with Agilitas will boost sales, which will raise the company's valuation.

According to a media report, Kohli's first investment of INR 40 crore is only the first instalment of a bigger round. He plans to become more involved with Agilitas and provide more funds to the business himself.

About Agilitas and its Business Operations

Agilitas will provide everything from manufacturing to retaining in an effort to establish itself as a one-stop sports destination. Mochiko Shoes, which produces footwear for well-known brands like Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, US Polo, and more, was previously purchased by it in 2023.

Agilitas will buy the businesses with the best experts in the industry to build what it cannot create internally. Following the acquisition of the Italian sports equipment giant's licensing rights, Agilitas will also sell Lotto shoes in India and other countries.

Kohli’s One8

In partnership with Puma, Kohli registered the One8 brand in 2016, which had a market value of almost INR 250 crore. 'Puma One8' offered a unique selection of products. One8 now intends to use Kohli's fame among cricket fans to create stores and expand the brand overseas.

It will resemble the investment made by tennis player Roger Federer in the Swiss sportswear brand On. In collaboration with the Swiss tennis player, a model known as "The Roger Advantage" was developed.

In addition, Kohli will be a co-creator and brand ambassador for One8. With its apparel and footwear, it might become India's first aspirational brand to reach a worldwide audience. Additionally, it intends to distribute in major areas, including the US and the UK.