IPL, cricket business, athlete brands, sports sponsorships, and sports tech in India.
Indian-origin billionaire and venture capitalist Vinod Khosla has agreed to acquire the Seattle Seahawks in a deal valued at $9.6 billion, making it the most expensive sale of an NFL franchise to date. The agreement was announced by the estate of late Microsoft co-founder Paul G. Allen, which has
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Discover how Real Madrid generates billions through media rights, sponsorships, stadium revenue, merchandising, and digital expansion.
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Discover all sponsors of the Indian Premier League 2026, featuring top brands across title, principal, associate, and official partner categories supporting the world’s most popular T20 cricket tournament.
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IPL 2026 transforms live match moments into powerful marketing opportunities. Campaigns are now time-bound and real-time, focusing on instant engagement rather than static promotions, making brand interactions more dynamic, immersive, and impactful.
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Overflowing with the madness of gully cricket, the Indian Premier League (IPL) has bewitched cricket lovers with power-packed, thrilling matches, bold colours, and catchy theme songs. India’s most affluent and biggest sporting tournament, IPL, is a uniquely engaging event and a splendid marketing opportunity for brands. For the past
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The latest edition of the Indian Premier League (IPL) is here now in 2026, and naturally, we are in the midst of the cricket frenzy with players set in action, the religious fans of the game all thrilled and waiting for their favorite matches, and the franchise owners and other
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Run by the most affluent cricket board in the world—the BCCI—the Indian Premier League (IPL) is among the world’s most lucrative tournaments. As mentioned by Forbes, the IPL is the sixth most valuable sports league in the world, ranking behind the NFL, the Champions League, and Europe’
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The cash-rich Indian Premier League, as a product and brand, has emerged as one of the most profitable arms of cricket. Since its inception in 2008, the Board of Control for Cricket in India’s brainchild has risen by leaps and bounds to be adequately represented by the title sponsors&
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The IPL business model blends cricket, entertainment, and marketing to create a billion-dollar sports league. Discover its revenue streams, franchise system, and explosive growth over the years.
Cricket has always been a game of instinct, repetition, and the trained eye of a coach. But as the sport evolves, so do the tools that shape its players. One of the emerging names in this space, Kabuni, is offering a glimpse into how technology is beginning to influence the
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AI is reshaping IPL sponsorships as companies like Google Gemini and ChatGPT enter cricket marketing. Discover how AI is driving fan engagement, brand visibility, and the future of sports marketing in India.
The collaboration marks a design-first take on cricket fandom, built for a new generation of fans Hexafun, a Gen-Z–focused fashion accessories brand, has partnered with one of the most decorated cricket teams, the Mumbai Indians, to launch its first-ever cricket-inspired accessories collection, marking the brand’s entry into one
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When you’re on the edge of your seat watching a last-minute touchdown or a game-winning six, the league's balance sheet is probably the last thing on your mind. Fair enough. But behind every sold-out stadium and every fan wearing a jersey, there's a multi-billion dollar
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In this exclusive interaction with StartupTalky, marking National Startup Day, Dr. Vipul Lunawat, Founder Director of The Institute of Sports Science and Technology (ISST), discusses the critical gaps that have long existed in India’s sports education and career ecosystem. He reflects on why the country’s focus on athletic
- Rajat Patidar's net worth jumped from INR 16–17 crore to around ₹25 crore. - He earns through multiple sources, including RCB's 11 Crore, brand deals, and BBCI fee. - Born in a business family, still maintains a low-key lifestyle and does not own luxury cars.
Olympic gold medallist Neeraj Chopra of India has announced the opening of Vel Sports, his own athlete management company. JSW Sports said in a formal statement that the athlete's formal association is over and that this "begins a new chapter" for the javelin superstar. Neeraj Chopra,
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The thrill of an IPL auction is no less than the tournament itself— seeing your favorite team bidding for your favorite player is enough to spark excitement. The Indian Premier League is not just a regular sports event— it’s a mega cricket festival. In a franchise sports tournament like
Satya Nadella, the CEO of Microsoft and a self-described cricket fan, demonstrated his coding prowess by creating an AI-powered application that evaluates player statistics to select ideal IPL teams. The tool unexpectedly revealed that Virat Kohli was chosen as captain instead of MS Dhoni. Nadella Steals the Show with His
Royal Challengers Bengaluru (RCB) has been up for sale by their parent company, Diageo, just six months after ending a 17-year wait for their maiden Indian Premier League (IPL) title. In a filing to the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) on 5 November, the UK-based spirits
Ahmedabad has been recommended as the host city for the 2030 Centenary Commonwealth Games, marking India’s return to hosting the event after 20 years and boosting its 2036 Olympic bid.
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Cricket lovers often argue that the spirit of the game matters more than the scoreboard, and Royal Challengers Bangalore (RCB) might just be the best proof of that. For many years, the team became a synonym of hope and disappointment, a franchise that promised the world but often fell short
According to multiple media reports, Adar Poonawalla, the CEO of Serum Institute of India, was in negotiations with Diageo Plc, the owners of Royal Challengers Bengaluru (RCB), to potentially purchase the Indian Premier League's (IPL) 2025 champion. Whether Diageo Plc intends to sell all of its shares in
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This article has been contributed by Nasir Ali, Founder and CEO, Gallant Sports & Infra India today stands at a unique inflection point. While our IT, digital, and manufacturing sectors have attracted attention as engines of growth, there is one sector that has remained a 3AM industry awake, restless, and
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This article has been contributed by Abhinav Sinha - Founder of SportsSkill. India’s SportsTech moment must be seen as part of the country’s wider digital transformation. If we want to improve results at the international level, we have to spot athletes early at the grassroots and give them
Apple is negotiating to get the US rights to broadcast Formula 1 as the internet giant expands its live sports programming and builds on the success of its popular film based on the racing car series. Various media reports stated that when the broadcast deal opens up next year, the
Indian Premier League winner Virat Kohli of Royal Challengers Bengaluru has partnered with sports goods manufacturer Agilitas after his contract with Puma was over. A media house cited sources indicating that Kohli is thought to have contributed INR 40 crore to the initial instalment. Notably, Abhishek Ganguly, the former head
The well-liked Indian Premier League (IPL) team Royal Challengers Bengaluru (RCB) might soon have a new owner. According to a media report, Diageo Plc, the British corporation that controls RCB through United Spirits Ltd., its Indian subsidiary, is looking into selling all or a portion of its franchise. A person
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Vijay Vittal Mallya, popularly known as Vijay Mallya, is an Indian businessman and an ex-Member of Parliament (Rajya Sabha). He was born in Kolkata, on 18 December 1955. He can be commonly recalled as the former owner of the IPL cricket team of Royal Challengers Bangalore and the former owner
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This domestic cricket league was founded in 2008 as an audacious idea combining Bollywood glamour, auction drama, and T20 fireworks. Today, the Indian Premier League (IPL) is more than just a cricket tournament; it's a commercial juggernaut and one of the wealthiest leagues in the world. With franchise
Day 1 of GEPL Season 2 featured four high-energy matches, including a double header for the home team, Bengaluru Badgers and Mumbai Grizzlies. Season 2 of the highly anticipated Global e-Cricket Premier League (GEPL), powered by JetSynthesys, a global leader in digital entertainment and technology, got underway at the Koramangala
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The Indian Premier League (IPL) is a massive event in cricket, known for its exciting matches and the money, sponsorships, and media rights it brings in. Profitable transactions, controversy, and tremendous brand value growth have all flourished in the Indian Premier League (IPL) since its start in 2008. The Indian
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The Indian Premier League (IPL) is not only a cricket tournament but also a global phenomenon that blends sports, entertainment, and big business. Since its inception in 2008, the IPL has grown into one of the most lucrative sporting leagues in the world, attracting top players, massive sponsorships, and a
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Remember the last time you watched a sport on TV or experienced one at the stadium - the joy, the roar of the crowd, everyone sharing the same level of excitement? Now, think of using those same energies to sell products, create a new brand, and create new experiences. Sports
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The Indian Premier League, the most prestigious cricket tournament in the world, will soon begin after the Indian Women's T20 League came to a close with RCB's historic first title. The Indian Premier League is getting ready to deliver the excitement and thrills fans have come
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With the 17th season of the world's premier cricket league, "The Indian Premiere League," set to begin on March 22, 2024, cricket fever is in full swing in India. All around the world, cricket fans gather around their screens for almost 60 days to watch matches
The Financial Services Regulatory Authority (FSRA) of Abu Dhabi Global Market (ADGM) has granted the Financial Services Permission (FSP) to Yashaa Global Capital, a sports-focused venture capital fund that cricket player Shikhar Dhawan cofounded. The company can use this to open its first fund in Abu Dhabi, a major global
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A sport as old as human history, perhaps, but has a recorded history since the late 16th century. Cricket originated in South East England, and by the 18th century, it was an established sport in the country. The 19th and 20th centuries saw the sport develop globally, with international matches
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The Indian Premier League (IPL) is undoubtedly India's top-branded Twenty20 league organized by the Board of Control for Cricket in India (BCCI). Established in 2008, it has quickly developed into one of the richest and most popular T20 leagues in the world, attracting top players from across the
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For Indians all across the globe, summer vacations have become synonymous with the Indian Premier League. But it is no longer just cricket but a blend of speed matches, celebrity sightings, and some smart business tactics. That is why people around the world are now tuning in to watch the
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The IPL, a professional T20 cricket league initiated in 2008 by the BCCI, is the most prominent body in the cricket landscape in India. This fast-paced league is known for its unique mixture of cricket and entertainment and usually runs from March to May. Comprised of ten city-based franchises, this
The corporate affairs ministry (MCA) has given foodtech giant Swiggy permission to incorporate Swiggy Sports Private Limited, its sports division. The company stated in an exchange filing on January 16 that the newly incorporated entity's primary goals will be to engage in sports team ownership, management, talent development,
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. We all love watching and playing cricket right? "Cricket is my favorite sport" yelled a guy from that corner. Of course yes, it's almost the entire Indian's favorite
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Lalit Modi became a monster who would swallow the well-established veteran officials of the game. This was in the year 2010 when he fled away from the country to escape arrest in the money laundering case. However, the former cricket administrator hit the headlines when he introduced actor Sushmita Sen
Cayman Islands: The inaugural season of the Max60 Caribbean League 2024 powered by Badshahcric witnesses twists and turns with every game. The league kicked off on a thrilling note on the 18th of August and has been on an upward trajectory since then. The 12th match witnessed a classic showdown
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This article has been contributed by Anubhav Srivastava, Head of AI at Stupa Sports Analytics. The sports industry, where traditional methods cast a shadow for an extended time, has undergone a significant transformation lately. Technological advancements, particularly artificial intelligence (AI), have disrupted the space with transformative solutions. For example in
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Sports performance analysis and management have undergone a profound transformation in recent years, thanks to relentless advancements in technology. Artificial Intelligence (AI) and data analytics have become game-changers, offering a plethora of advantages to the sports industry. The ability to harness real-time data through sensors, wearables, and tracking devices has
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Gujarat International Finance Tec-City (GIFT City), located in Gujarat, is on the verge of a monumental addition to its infrastructure that will put it on the global racing map - the development of a Formula 1 motor racing circuit. With an estimated cost of up to Rs 10,000 crore,
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There are both good and bad things associated with IPL 2024, which is seen as cricket's Maha Kumbh (Magnum Opus). There hasn't been an international cricket event during the two-month timeframe while the Indian Premier League (IPL) is in full swing because all of the top
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The Indian Premier League (IPL) is a highly popular and competitive professional Twenty20 (T20) cricket league founded in 2008. The league follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the
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The Indian Premier League (IPL) is one of the most high-profile cricket leagues in the world, known for its star-studded lineups, and thrilling matches. However, the league's significance goes beyond just sporting entertainment. With teams representing significant cities and corporate giants, the IPL has evolved into a massive
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Thinking about buying a sports cycle or a pair of comfortable shoes for your next trek, or a handy bag for your wildlife watching, France-based Decathlon has solutions for every sports enthusiast in India. Decathlon is a multinational sporting goods retailer with having presence in over 70 countries of the
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In the digital age, social media has become an integral part of sports marketing and fan engagement for sports teams worldwide. It provides a platform for teams to connect with their fans, share news and updates, and build a strong online presence. However, effective social media strategies are crucial for
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Since the beginning of the Indian Premier League in 2008, its value has grown by leaps and bounds over the 15 years. The ecosystem of Men’s IPL has registered a 75% growth since 2020, which stood at USD 10.9 billion in 2022, thus joining India's Decacorn
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Cricket is a religion in India. The masses love the sport, which has been possible due to India's constant production of the best of talents and some of the greatest names in world cricket. From Sachin Tendulkar, and Mahendra Singh Dhoni to Virat Kohli – the players have led
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Just like Westerners have the NBA, we have the IPL. Every year, we gather around the television with our family to watch who will take home the IPL trophy. All the credit goes to Lalit Modi, one of the world's top businessmen, for introducing IPL, which has enthralled
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In a diverse country like India, where over 1.38 billion people are living, sports have always been an important factor in the country. From Football to Volleyball, there is hardly any sport that is not played in the country. Among all those, the most popular sport is Cricket in
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There are over a billion cricket fans in the world and 90% are Indians. Whoa! With that kind of following, one can't complain that cricket is called a religion by millions in India. But guess what, there's a bigger religion with the biggest fan following in
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It is pretty apparent that Indians love cricket, and millions of Indians look forward to this specific cricket event every summer. And if you're a fellow cricket lover, you'll understand what we're talking about. The Indian Premier League, or IPL, is one of India&
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IPL is one of the most successful events in the nation. It is not just a mere sport, for every Indian, IPL is an emotion. All the phases witnessed by each team are equally shared with every fan. IPL fan following is not limited to India, it is spread across
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Indian Cricketers have a lot of popularity among the common people in India. This popularity has given them an opportunity to earn through brand endorsements. You can read the article to know how much these top cricketers charge for brand endorsements. In this article, we have tried to give our
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It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands. One such young and
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Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement
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IPL [dream 11 business model, dream 11 revenue model, dream 11 revenue, dream 11 model, fantasy sportd business model] is the most loved cricket league in India. Brands pay a hefty amount to get that title sponsor. Vivo was the title sponsor of IPL from 2016 to 2019 but due
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Mark Cuban is an American Entrepreneur, television personality, media proprietor, investor and professional sports team owner. He is the Co-founder of the successful startup Broadcast.com. He is the fervent owner of National Basketball Association's (NBA) Dallas Mavericks. He is the co-owner of the movie production company 2929
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Advertising is a crucial part of every business, it attempts persuade the purchase decision of customers and potential clients. Defining the target market is also important because it not only helps make advertising efforts more effective, but it also lets you identify opportunities to improve your products and help your