All Sponsors of the Indian Premier League 2026: Complete Sponsorship Details
Discover all sponsors of the Indian Premier League 2026, featuring top brands across title, principal, associate, and official partner categories supporting the world’s most popular T20 cricket tournament.
IPL has already gained a lot of recognition all around the globe, being considered one of the best ones, not only because of the game but also because of the way the game is organized. This tournament was established in the year 2008 by the Board of Control for Cricket in India.
It gives players the opportunity to unite entertainment with cricket. And, in fact, their main secret of success is sponsorship. Every team in this league has lots of brands that use various means of advertising, such as digital promotion, stadium advertising, and team uniforms.
The future season of IPL in 2026 is becoming more and more popular with many companies since there are millions of fans all over the world who follow this competition. With such sponsorship, the company has the opportunity to promote its brand, reach new customers, and become better known.
Rishi Mundra
IPL League-Level Sponsorships
Certain brands are sponsoring IPL not only at the team level but also at the league level. From title to strategic timeouts, these brands will gain visibility throughout the entire league, irrespective of the teams playing.
| Category | Partner |
|---|---|
| Title Sponsor | TATA |
| Official Broadcasting Sponsor | Star Sports |
| Official Digital Streaming Partner | JioHotstar |
| Premier Partners | Google AI, RuPay, Angel One |
| Umpire Partners | Wonder Cement |
| Strategic Timeout Partner | CEAT |
JioHotStar IPL 2026 Broadcasting Sponsorships
There are a total of 27 brands that back IPL coverage across multiple linear TV and digital platforms in 2026. Fantasy gaming has exited from August 2025, which has opened the door for new broadcasting partnerships. The first three slots have been taken by Google Search AI Mode, making it the first time AI has entered IPL sponsorships at a presenting level.
| Tier | Sponsors |
|---|---|
| Co-Presenting | Google Search AI Mode, Campa Energy, Havells & Lloyd |
| Co-Powered | Birla Opus, Amazon, Hero MotoCorp |
| Associates | AMFI, Asian Paints, Vimal Elaichi, SuperMoney, MRF, Flipkart Minutes, Gillette, Vida, RuPay, Mondelez, Mother Dairy, Groww, Rapido, Muthoot Finance, Sunfeast YiPPee!, Google Pay, TVS EV, Angel One, Campa Sure, Amul |
| Cricket Live Show Presenter | Amul |
| Match Centre Live Show Presenter | Google Search AI Mode |
IPL 2026 Team Sponsor Breakdowns
Here’s our list of every principal, associate, and official partnerships for every team in 2026.
Gujarat Titans
The team has one of the largest numbers of partners this season, with 37. Birla Estates has been the anchor for the front of the jersey as the principal partner with a roster that grows in real estate, entertainment, energy, and technology.
| Tier | Partners |
|---|---|
| Principal Partner | Birla Estates |
| Associate Partners | Torrent, BKT Tyres, Jio, AirAsia, Pokemon, Big Ant Studios, Max Fresh |
| Official Partners | Scapia, Livpure, Equitas Small Finance Bank |
| Merchandise Partners | T10 Sports, Versant, Baller Athletik, Chupps, Valiente, Cricket Icons |
| Kit Partner | EM |
| Medical Partner | HCG |
| Official Ticketing Partner | BookMyShow |
PV Vyshnavi
Chennai Super Kings
CSK is owned and captained by MS Dhoni and is the largest team in the Indian Premier League. In 2026, Etihad Airways sponsored the Chennai Super Kings. The jersey of the Chennai Super Kings has the logo of the national airline of the UAE.
Royal Challengers Bengaluru
The team is one of the most favorite franchises of IPL, featuring their best cricketer, Virat Kohli. Their sponsor in the year 2026 is Nothing Technology, which is into consumer electronics. They have chosen the company for the minimalistic nature of their products and innovative smartphones.
Mumbai Indians
Owned by the Reliance Industries group, they are one of the best-performing teams in the Indian Premier League. The team will be sponsored by Lauritz Knudsen, who sells engineering products and electrical systems.
| Tier | Partners |
|---|---|
| Principal Partners | Lauritz Knudsen, DHL |
| Associate Partners | Malaysia Airlines, Jio, Astral, Skechers |
| Official Partners | Plum, Oaksmith, Campa, Avon Cycles, USHA, Nova Smartphone, Udemy, FiatPe, Utkarsh Small Finance Limited, Grew Solar, KT Men, BKT Tyres, V-Marc India, GK TMT, Pokemon, Reliance Digital, Big Ant Studios, Radio City, Fever, Radio One International |
| Merchandise Partners | Chupps, Cricket Icons, EcoNama, Hexafun, Parksons Cartamundi, Rapoo, Real Cricket |
Sunrisers Hyderabad
SRH has signed a deal with Shree Cement, one of the leading cement manufacturing companies of India, for the year 2026. This partnership is the introduction of the infrastructure sector into sports marketing and will help increase the visibility of the brand. Through SRH, Shree Cement will be able to tap into a huge viewership.
| Tier | Partners |
|---|---|
| Title Sponsor | Shree Cement |
| Principal Sponsors | BKT Kent Jio All Seasons Lubi Pumps Arun Ice Creams |
| Other Sponsors | Avon Cycles JSW Paints |
| Partners | City Union Bank Campa Dropyhub AirAsia Kingfisher Uber Moto Star Health Wrogn Apollo Hospitals FanCode Shop Play R Filmydice Real Cricket Big Ant Studios |
Rishi Mundra
Rajasthan Royals
The first winners of the Indian Premier League, RR are recognized for nurturing young players and utilizing analytics. They are currently sponsored by Luminous Power Technologies, which manufactures renewable energy products and power backup systems.
| Tier | Partners |
|---|---|
| Title Sponsor | Waaree |
| Other Sponsors | JK Lakshmi Cement Oaksmith Jio Red Bull Goel TMT Human Mobile Devices |
| Official Partners | Dream11 Olio Pizza Poornima University Amul Protein Bisleri BKT |
| Official Licenses | Real Cricket Big Ant Studios Cricket Icons |
| Official Merchandise Partner | Vany |
Kolkata Knight Riders
The team’s ownership includes Bollywood actor Shah Rukh Khan. Thus, the Kolkata Knight Riders have excellent branding and a large fan base. The title sponsor for the year 2026 is VIDA, the brand for electric mobility from Hero MotoCorp. VIDA would promote its electric vehicle through the platform of Kolkata Knight Riders’ cricket matches.
Delhi Capitals
The national capitals help draw brands from multiple sectors, where Hero Fincorp hosts the title spot in 2026, while DP World and All Seasons form the principal tier. The associate layer has multiple brands such as Puma and Motorola.
Punjab Kings
One of the biggest sponsors of the Punjab Super Kings is CP Plus. Reaching the finals in 2025 meant that the commercial base is strong for this IPL team. Other brands such as BKT, Jio, and Kent are their main sponsors.
Pratiksha Bajikar
Lucknow Super Giants
This is quite a new team, which has been provided the title sponsorship by JK Cement for 2026. This is due to the brand's strategy to access the broader market in India.
Conclusion
The entire sponsorship game of the IPL 2026 showcases how business, sports, and entertainment are now merging into one giant. Each team’s title sponsor is from a different industry - electronics, aviation, technology, renewable energy, and even cement. This becomes an important message that IPL conveys across the globe, since now companies are seeing IPL as a long-term investment rather than a short-term season investment.
With IPL expanding its horizons across the globe, its sponsorships are expected to increase further. In fact, IPL's 2026 edition is not only about cricket but is also aimed at showing how companies wish to establish their brand globally.
FAQs
Who are the main sponsors of the Indian Premier League 2026?
The IPL 2026 features multiple sponsorship tiers, including title sponsors, principal partners, associate partners, and official partners. Each tier includes leading brands from industries like finance, technology, FMCG, sports, and infrastructure.
What is the role of sponsors in IPL 2026?
Sponsors play a key role in funding the league, enhancing brand visibility, and supporting broadcast, marketing, and on-ground activations. They help make IPL one of the biggest sporting events in the world.
How many types of sponsorships are there in IPL 2026?
IPL 2026 sponsorships are divided into several categories such as Title Sponsor, Principal Partners, Associate Partners, Official Partners, and Merchandise or Licensing Partners.
Why do big brands invest in IPL sponsorship?
Brands invest in IPL because of its massive audience reach, high TV and digital viewership, and strong engagement with young and diverse audiences, making it one of the most valuable advertising platforms.
