How to Advertise on Hotstar: A Complete Guide

Advertising is a crucial part of every business, it attempts persuade the purchase decision of customers and potential clients. Defining the target market is also important because it not only helps make advertising efforts more effective, but it also lets you identify opportunities to improve your products and help your business succeed.

Since it is the season of Ipl, that is counted as one of the biggest cricket league of the world, which is Currently being broadcasted on Hotstar. What could be a better opportunity to promote your brand when millions of fans are watching a nail-biting match of Ipl. You can not only promote your brand or product between matches but also between various shows, As Hotstar has a wide variety of audience from 120 countries worldwide.

As Hotstar offers a premium range of audience, Many Brands that are looking to scale up their performance i.e. Lead Generation and Click campaigns can promote their brands or product on Hotstar.

Now Lets look at How to Advertise on Hotstar

How to Advertise on Hotstar

To begin Advertising on Hotstar, First you need to visit Hotstar Ad serve. Advertising on hotstar is divided in three parts.

Part 1: Campaign details

part 2: Ad Set

Part 3: Upload Ads

Part 1: Campaign details

Once you visit the home page, click on the button ‘Advertise on Hotstar'. Now you need to create an account and sign up or if you already have an account, you need to just login using your credentials.

Once you are done with creating an advertiser account click on create campaign and choose choose your category for your ad to make its introduction, Whether it is sports, entertainment, etc.

Once you advertiser account is created, Choose an objective that suits your brand. There are different Ad formats in every objective.

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Objective

Brand Awareness

You can choose brand awareness if you want to promote your brand or if you are launching new products and services. You can select brand awareness to promote your product or brand.

Ad format- Pre-Roll, Mid-Roll, In-Stream display, and Native frames

Traffic

You can select traffic as an objective, if you want your customers to land on your website or your landing page.

Ad format- In-Stream display, Spotlight Stubs and Native frames

Impact

You can choose impact if you want to use a large user base in short time. Impact ads are displayed on Ipl 2020 matches or World cup.

Ad format- Branded feed cards, Mid- Roll, and Pre-Roll

Ad Formats

Pre-Roll

Pre-Roll Ads are rolled before the video starts.

• Promote offers or your product launch with a 6-10 second, the non-skippable ad played before the video starts.
• Target your customers based on demographics, location, interest, genre, or affluence.
• Optimize your ad with a custom call to action.
• Ideal for teasers, specific offers, product launches, or segmented messages.

Mid-Roll

Mid-Roll Ads are rolled in the middle of a  video or Match.

• Tell your brand story through a 10-60 second, non-skippable ad played during the video content.
• Target your customers based on demographics, location, interest, genre, or affluence.
• Optimize your ad with a custom call to action.
• Companion ad formats such as lead-gen form, carousel, and web-view available to suit your marketing objectives.
• Ideal for branding, sequential story-telling, or consideration.

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In-Stream display

In-stream display ads are presented during the streaming of a video.

• Drive brand recall through a video-like display ad placed on high-quality video content.
• Target your customers based on demographics, location, interest, genre or affluence.
• Optimize your ad with a custom call to action.
• Ideal for driving consideration or traffic to the website.

Native frames

Native Frames Ad are displayed on the home page as users browse for content on Disney+Hotstar.

• Capture your customers' attention as they browse for content on the Disney+ Hotstar home page with native display ads.
• Target your customers based on demographics, location, interest, genre or affluence.
• Optimize your ad with a custom call to action.
• Ideal for driving consideration or traffic to the website.
• In-stream display ads are presented during the streaming of a video.

Spotlight stubs

Spotlight stubs ad are placed alongside video content.

• Drive salience through native display ads placed alongside video content.
• Target your customers based on demographics, location, interest, genre or affluence.
• Optimize your ad with a custom call to action.
• Ideal for driving consideration or traffic to the website.

Once you have selected your brand objective, Add campaign details. Choose a name for your Campaign and Brand. After completing click on next to proceed further.

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Part 2: Ad Set

Now you have to select an ad set name. (Choose a creative name for your Ad set)

Select an Ad placement for your Ad. There are two types of Ad placements.

1. Display Ad

2. Video Ad

Display Ad

Billboard

Native Image

Video Ads

Bumper

Mid Rolls

Carousel

Lead gen

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Once you have selected your ad placement, now you have to select demographics(Gender and Age) and your geographic location. Once your done with this, select device price range of your device and the mobile carrier. Hotstar also provides you with the option of selecting your custom audience.

Schedule and Goal

Select the start and end date of your Ad. Frequency is the number of times your ad will be displayed in a day. After you are done with this, set your budget and click next to proceed further.

CPM- CPM stands for "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears

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Part 3: Upload Ads

Now you have to upload your ads, that are going to be displayed on hotstar. you can choose to display your ads on Android , iOS or both the platforms.

1. Add the campaign title
2. Select the CTA Text
3. Add the Headline of your campaign
4. Upload your Ad image
5. Add a Landing page URL

You can also add a Ad tracker, to track your Ad by impressions or either clicks.

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis. After the completion of campaign,  a Video Plaza Report will be shared with you.

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Demographics

Top Cities Monthly Active User reach

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