Advertising is a crucial part of marketing. Advertising is a purpose to inform the consumers about your product. There are many Advertising platforms, Google Ad, LinkedIn and Facebook. Lately, Quora has also entered this market. Quora now offers cheap Ads at Cost per click basis. You can employ Quora advertising to reach a bigger audience who are already looking for answers to questions that relate to your business or industry.
What is Quora Advertising?
Quora is a self-service platform. Any advertiser can run ads on Quora. Quora enables advertisers to target specific topics and questions on Quora, as well as create and target audiences based on pixel data (behavioural targeting).
How to Advertise on Quora in 5 Simple Steps
1. Get Started
To get started with advertising you need to visit Quora.com/business and click on Start now. After you click on start now you will be asked to log into your account.
After you sign in to your account fill in your business details and click on create an account. Your Quora advertising account will be created.
2. Create Campaign
Once you create your advertising account Ads manager page will be displayed. Now You are all set to create your first campaign. To create your first ad campaign Click on Create Campaign.
The ads manager page will be displayed. Fill in the details like Name of your campaign, objective, budget and the Schedule. You can either prefer to start your campaign immediately or can set a start and end date.
3. Create an Ad Set
Once you are done with setting up the campaign, you have to create an Ad Set. Ad Set is the Audience your targeting and how much you will bid for it.
Add a name to your ad set. There are two types of targeting topic targeting and audience targeting.
Topic targeting- You can use topic targeting to reach your target audience with Topics relevant to your business. Topic targeting is widely used for targeting on Quora Ads.
Audience targeting- You can use audience targeting to target who or the type of user, that sees your ad on Quora.
You can choose to show your ads on mobile or desktop. You can also Exclude certain locations where you don't want to target the audience.
Set a bid on Cost per Click Bid. Cost-per-click (CPC) bidding means that you pay for each click on your ads.
4. Create a New Ad
Now you have to create the ad. Add all the details required to create your ad. On the right side, you can see your Ad preview.
5. Review your Ads
Review your Ad and Add the suitable payment method. Once you add the Payment method just hit complete order and your campaign will start.
This is how your Ad will be displayed on Quora.
You can manage and Review your Ads using Ads manager.
Quora Advertising Cost
The advertising cost on Quora is different than other advertising platforms. Quora Ads are priced on a cost-per-click (CPC) basis, so the cost you pay for an ad is determined by your CPC bid(highest bids gets priority) and other factors.
When you first start running ads on Quora, you will be charged when you hit your billing threshold, or on the first day of the following month. Billing threshold is 25$, so as you hit 25$ you will be charged by Quora. If your account spends 20$ in a month nothing is charged to the account and you will be charged on the first day of the following month.
Advertising on Quora is not as effective compared to other advertising platforms, Linked in or Facebook. The cost of the Ads on Quora is also much cheaper than other advertising platforms. Quora Ads are priced on a cost-per-click (CPC) basis which is quite affordable than other advertising platforms.
What is a Quora Ads Manager?
Quora ads manager is a platform where we can create, run and manage our ads on Quora to reach millions of people who are already looking for answers to questions that relate to your business or industry.
Through marketing on Quora, you can:
- Reach customized audience based on your data.
- Try to run ads with different formats supported by Quora which are native in nature.
- Try to target different options given by Quora to reach your customer base.
- Monitor, analyze and optimize the campaigns based on the data shown in Quora ads manager.
How to run ads on Quora?
In your Quora Ads dashboard, click Create Campaign. Then type in your campaign name and select your campaign objective. Currently, you can choose from four objectives: Conversions, App Installs, Traffic, and Awareness. You'll also need to set your campaign budget and schedule.
How much do Quora ads cost?
Clicks (CPC) - Optimize your ad delivery for traffic to your website or landing page. The minimum bid for a click is $0.01. Impressions (CPM) - Optimize your ad delivery to show your ad to as many people as possible. The minimum bid for a click is $0.20.
How do I get paid on Quora?
Quora is linked with Stripe, and nothing else. You can't get paid by check or Paypal, Stripe is the only option. You don't have to link up an account right away, but once you have earned $5 from your questions, you'll be given the option to do so.
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