Arshdeep Singh Joins Good Monk to Champion Preventive Healthcare for India’s Elderly
Good Monk has partnered with Arshdeep Singh to promote preventive healthcare for India’s ageing population, spotlighting its Healthy 50+ nutrition product designed to support immunity, bone health, and energy.
Good Monk, the flagship brand of Superfoods Valley, is a fast-growing preventive healthcare brand from Bengaluru, founded with a mission to fortify the daily meals of Indians in a convenient and effective manner without altering the food experience. The brand has collaborated with ace Indian cricketer Arshdeep Singh for their latest campaign on preventive health for the elderly. The campaign has been crafted to initiate a national movement around preventive health and propagate the importance of a proactive approach to nutrition.
India is seeing a significant shift towards preventive healthcare. Good Monk Healthy 50+ is created to solve the evolving nutritional requirements of adults over 50 years. With a patented Invisi-Nutri Blend Technology which does not change the taste of food, Healthy 50+ has a blend of micro-nutrients like vitamins, minerals and essential amino acids that support energy, bone health and immunity, helping the elderly to stay healthier.
The campaign featuring Arshdeep Singh showcases a slice-of-life film about young Indians and their growing fear for their ageing parents' health, urging consumers to prioritise the health of their parents and what they have been doing for themselves. Popular for his own discipline, resilience and commitment to betterment in performance every day, Arshdeep embodies the brand philosophy of preventive health. Staying consistent with small habits has a profound compounding impact on health, and that's what the brand and Arshdeep are communicating in this campaign.
Commenting on the campaign, Amarpreet Singh Anand, Founder & CEO, Good Monk (SuperFoods Valley Pvt. Ltd.) said: “We created Good Monk with a goal to fortify Indian meals and along the way we realised that while most health challenges prevail in the 50+ age bracket, there is barely any solution that focuses on this age group. This led to the creation of Healthy 50+. Partnering with Arshdeep Singh for this was an obvious extension as he embodies the brand philosophy optimally. He has been extremely vocal about his parents' role in his journey and his concern for them. Through this film and partnership, we are championing the importance of preventive healthcare for the elderly in our families. We hope this campaign and message resonate with the audiences and they embark upon this journey with Arshdeep and us."
Good Monk has been on a quest to transform preventive healthcare, and for which they have built a strong portfolio of research-led, science-backed, sprinkle-on nutrition. The brand has rapidly gained traction across urban and semi-urban consumers seeking easy-to-use nutritional support for themselves and their families. This campaign will further the brand's cause of preventive nutrition.
Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon and Flipkart, among others.
Sanvi Barjatya
