KiranaPro Welcomes PV Sindhu as Investor & Brand Ambassador to Boost Quick Commerce

Muskaan Kapoor

24 Feb 2025 — 3 min read

PV Sindhu Joins KiranaPro as Investor and Brand Ambassador

KiranaPro, a top AI-powered quick commerce platform in India, has gained strong support with PV Sindhu joining, India’s renowned badminton star, as both an investor and brand ambassador. This is the first investment in KiranaPro’s seed funding round, supporting its mission to modernise India’s retail sector by helping small kirana stores adopt advanced technology.

The partnership was arranged by Cornerstone Sport, ensuring a strong alignment between Sindhu and KiranaPro’s long-term goals. It will help small retailers go digital and expand KiranaPro’s presence in tier 2 and tier 3 cities.

PV Sindhu’s Role in KiranaPro

PV Sindhu’s involvement extends beyond financial backing. She will actively contribute to KiranaPro’s growth and brand vision, helping kirana store owners adopt technological solutions for improved efficiency and profitability. As the brand’s official ambassador during IPL 2025, she will help enhance KiranaPro’s national visibility, strengthening its position in quick commerce.

Sindhu’s values of perseverance, excellence, and trust align well with KiranaPro’s mission. Just as she has broken barriers in sports, KiranaPro is pushing the boundaries of quick commerce by integrating AI technology to empower small retailers. Following this partnership, she will appear in multiple digital and traditional media campaigns and feature the KiranaPro logo on her jersey, helping build a stronger connection with consumers and retailers.

KiranaPro's Leadership on the Partnership

Deepak Ravindran, Co-Founder and CEO of KiranaPro, welcomed Sindhu’s support, stating, “This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu's support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities.”

Dipankar Sarkar, Co-Founder and CTO, KiranaPro, said, “We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India.”

PV Sindhu on Joining KiranaPro

Expressing her excitement about the partnership, PV Sindhu said, “I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact."

Jogesh Lulla. Co-founder and COO, Cornerstone Sport, said, “PV Sindhu has always been an advocate for excellence and empowerment, both on and off the court. Her partnership with KiranaPro is more than just a collaboration—it’s a shared vision to uplift small businesses and bring digital transformation to India’s kirana stores. At Cornerstone Sport, we are proud to have facilitated this association and look forward to seeing it create a lasting impact.”

KiranaPro’s Growth and Future Plans

KiranaPro has already integrated over 30,000 kirana stores into its AI-powered platform, making it the first ONDC-integrated quick commerce company in India. The recent acquisition of Jopper.app has further accelerated its expansion. With PV Sindhu’s involvement, KiranaPro aims to scale its operations and solidify its leadership in AI-powered quick commerce.

Additionally, KiranaPro is launching a community investment round, allowing everyday customers and supporters to participate in the future of commerce—alongside PV Sindhu. This initiative aims to create a more inclusive investment model while strengthening the company’s vision for digital transformation in the retail sector.

With this strategic partnership, KiranaPro is all set to redefine the quick commerce space, empowering kirana stores with AI solutions and expanding its footprint across the country.