A business's survival lies in its visibility, if it is not visible enough, then there will be no customers who will willingly get associated with your business. For that visibility, marketing is needed. It is one of the most important aspects of a business apart from developing products and services.
Whatever you decide to launch, you need to market it well. Advertising is a part of marketing; it not only provides your business with the desired growth but also helps you in establishing the brand in front of the world.
An average human attention span is just 8 seconds. Now, advertising has to be done in such a way that it can gather the desired attention of the public in that short span of time. Not everything can attract human eyes, so it has to be creative and interesting enough to do that.
Various brands out there use their creative ideas while creating advertisements for their products and businesses. In this article, we will talk about some creative advertisements done by brands in 2022. So, without any further ado, let’s get right into the business.
Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs. - Leo Burnett
House of the Dragon
Louvre Museum of Abu Dhabi
Ace & Tate
Colgate - India
PhonePe is an Indian fintech and digital payment company; it was founded by Sameer Nigam, Rahul Chari and Birzin Engineer in the year 2015. The company is owned by Flipkart and the headquarters is situated in Bangalore, India.
PhonePe has created many interesting advertisements for its services and it has also been able to attract a great number of customers, over 350 million people use PhonePe in India. Recently, the company has also started launching health insurance and for their advertisement, they have taken quite an interesting form of making their services visible to the people.
PhonePe is using the backs of Indian trucks to advertise the insurance service. They are using traditional art and quotes like ‘Dekho Magar Pyaar Se, Insurance Lo Magar PhonePe’. The quotes seem funny as well as easy to remember, this way they are able to hammer the ad into the minds of the customers.
Uni Cards was founded in the year 2020 by Laximikant Vyas, Nitin Gupta, and Prateek Jindal. The brand provides credit cards to its customers. Here you can pay back your monthly spending in three parts over three months. The best part is that it does not demand extra charges for that. The company is situated in Bangalore, India.
Uni Cards has roped in Vicky Kaushal for the face of their brand. In the recent campaign of Uni Cards, Bollywood actor Vicky Kaushal is seen in a funny avatar where he is divided into three parts and talks about the unique feature of the card that is you can pay back your monthly spending in three months. This makes the ad funny and interesting.
boAt is an Indian consumer electronics brand famous for selling earwear products at reasonable prices. It was founded in the year 2015 by Aman Gupta. The headquarters of the company is situated in Delhi, India. boAt is famous in the business industry for its marketing strategy, so it was not surprising that it came up with a brilliant and creative advertisement campaign on Women’s Day.
The brand‘s campaign ‘TRebel’ features actress, Rashmika Mandana. The video features the actress as only accessible to women as it can be only enabled through a woman’s voice.
It consists of a self-learning A.I. that recognises a woman's voice and then gives access to the dance move videos. It is an innovative way to make people realise how it feels to step into a woman’s feet, where they often hear that ‘it’s a man’s world’ whenever they try to enter into a different industry.
House of the Dragon
The HBO series, 'House of the Dragon' premiered on Disney+ Hotstar on 22nd August 2022. For the promotion of the series, Hotstar collaborated with the food delivery platform, Swiggy. As a part of this marketing collaboration, Swiggy changed its delivery agent logo into a dragon. A tagline appears on top of the customers’ orders, saying, ‘Fire will reign, hunger will not. Our dragon rider is on the way!’
A dragon delivering food did not only appear to be appealing and fascinating for the people but it also proved to be one of the most creative and subtle marketing campaigns ever.
There is hardly anyone who is not aware of the largest fast-food restaurant chain in the world. Mcdonald's has always been a popular brand, founded in the year 1955 by Maurice McDonald and Richard McDonald, the fast-food brand is available in over 100 countries.
Recently, for McCafe coffee, the brand created a very creative ad. In the picture, the famous ‘M’ or arches at first looked like tired human eyes and beside it, you can see the proper arches and two coffee beans inside it which depicts that the tiredness is gone.
In 2019, Burger King suddenly started liking random tweets posted in the year 2010. This action by Burger King, raised many eyebrows, making people wonder, why a multinational restaurant chain would like old random tweets. When the brand stirred enough curiosity among people and got their attention, it revealed the reason behind it by tweeting, "some things from 2010 are worth revisiting—like your old tweets and funnel cake fries. Get them now for a limited time."
Burger King was simply advertising the comeback of its funnel cake fries that they introduced back in 2010 by liking people’s tweets from that year. In this way, the brand spent no money and succeeded in creating one of the most creative marketing campaigns ever.
One of the most popular and fastest-growing Indian cosmetics brands in the country Sugar Cosmetics was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee. The cosmetic brand is famous for its various ranges of cruelty-free products.
The company’s campaign has always been unique and this year on Valentine’s Day it launches the campaign called ‘My Shade of Love’ on Instagram as an AR filter. Through this, three different shades of lipsticks can be seen and the audience can virtually try the shades.
Louvre Museum of Abu Dhabi
The Louvre Museum of Abu Dhabi was established in the year 2017 and the museum is the most visited in the Arab World. Recently, it has introduced a way to make the drive from Dubai to Abu Dhabi interesting on E11 Highway.
The copies of some artworks of the Louvre museum are placed along the sides of the highway, it is not only a pleasant way of introducing the masterpieces to the people but also makes the drive memorable.
The American Multination financial services company was founded in the year 1966 and is serving its customers with different types of credit and debit cards. It is one of the well-known companies in the payment industry.
Mastercard showed its creativity when UAE witnessed a 2 hour of the solar eclipse. During the eclipse, the moon crossed the sun and this way it looks like the Mastercard logo. Mastercard took this opportunity and made the eclipse look like a live billboard in the sky. The prices during the eclipse got lower, and discounts were provided to the customers.
Paytm is a multinational fintech company that provides a digital payment system. The company was founded in the year 2010.
Paytm launched an amazing campaign, in India, when there is no change of 1 to 5 rupees, customers are handed over candies by shopkeepers. This causes dissatisfaction among customers. Paytm uses this opportunity to make people opt for digital payment through Paytm. Shopkeepers are instructed to give them candies instead of change, the only difference is that those candies contain a special Paytm code. Customers are asked to download the Paytm app and after that use the unique code that is in the pack of candy, to redeem the money. The amount of money differs into four denominations that is 1, 2, 5 and 10 rupees.
Jana is a brand of bottled water and the source of the water is a depth of 800 meters of the Adriatic Sea. Jana is the largest bottled water producer in Croatia. Recently, they have used a creative way of marketing their brand. To show the depth of the water they have posted on their Instagram profile where each row of the post showed the depth of the sea and when you reach 800 metres, the brand of the water is revealed.
Ace & Tate
Ace & Tate is an eyewear brand founded in the year 2013. They channelise their inner creativity with their new marketing campaign. To advertise their new pair of sunglasses, this time they choose not to use a single pair of them in their advertisement. To make the advertisement meaningful they just showed pictures of the faces of humans who are experiencing discomfort in the sun. This way they are hinting, at how sunglasses are necessary to be comfortable, especially in the sun.
Colgate - India
Colgate is one of the most popular brands of oral care products in India. To attract the attention of their customers they created a unique advertisement. In their new advertisement, the model can be seen with a beautiful smile showing her unaligned teeth. The ad was done to make people relate to it more. As not everyone possesses perfectly aligned teeth, it is to make people realise that the brand is aware of the diversity of its customers.
Dunzo, is an Indian company that focuses on delivering groceries, medicines and other essential items to the doorsteps of their customers. Dunzo created a great marketing strategy by publishing an interesting and creative newspaper ad. In the advertisement, they have put a ludo game on the front page and have asked people to play ludo. The advertisements have been made in keeping the Delhi-NCR audience. To roll the dice audience can use their mobile scanner to scan the code.
IKEA is a brand known for selling ready-to-assemble furniture and kitchen appliances. In 2018, Ikea roped in Yanjaa Wintesoul, who is a Mongolian-Swedish memory athlete for their campaign. She memorized 328 pages of the IKEA Catalogue 2018. In the advertisement, she was shown answering all the questions asked by people randomly regarding the contents of the pages.
In 2015, IKEA came up with a captivating campaign, "Assembly Fail," for its assembly service. A German advertising agency, Thjnk, crafted the campaign. This innovative campaign used billboards that were purposely incorrectly put together, which successfully caught people's attention by highlighting the idea that IKEA furniture can be challenging to put together. Despite the initial hurdles, the campaign aimed to convey the message that the end result is always worth the effort. This creative approach allowed IKEA to transform potential weaknesses into a memorable and impactful advertising strategy that leaves a lasting impression.
Colors Tv is gearing up with the launch of its new dance reality show, Dance Deewane Junior. For the promotion of the show, the channel adopted Augmented Reality (AR) on streets, offices and radio stations and danced with kids. Nora Fatehi, one of the judges of the show teaches the hook steps to the children with the help of augmented reality. Karan Kundra, the host of the show was seen interacting through AR.
Adidas to promote the launch of their new swimwear line created the first swimmable billboard. Women often feel self-conscious while wearing swimwear in UAE in fear of getting body shamed and of course privacy. On this billboard, Adidas invited women to take a dip inside the billboard pool.
Leverage Edu on their new ad campaign created a commotion. People started asking who is Aayushi and it was trending all over the internet. Instead of roping in a celebrity for their campaign, Leverage Edu, brings a real girl named Aayushi into the board. Soon Leverage Edu's team's social media profile picture was changed to the picture of Asyushi and memes were created as well. This campaign garnered attention as they chose a normal girl looking to study in abroad ad.
Promotion is one of the most important parts of a movie. Book My Show took a unique step to promote the movie Anek of Ayushmann Khuranna. The promotional video shows Ayushmaan taking and addressing different people with their names. Apart from that, with help of Rephrase AI, some other tidbits of those individuals are also known addressed by Ayushmaan. This way he invited individuals to watch the film Anek.
Pine Labs is a developer of an online payments platform. The leading merchant commerce platform was founded in the year 1998 and is well-known for providing financing and last-mile retail transaction technology to merchants. It is one of the unicorn startups in India with a valuation of $5 billion.
Recently, on the occasion of the 75th anniversary of India’s independence, everyone celebrated the day with the Har Ghar Tiranga initiative, announced by Prime Minister. Taking inspiration from it, Pine Labs decided to take this initiative to a larger level by adding a tricolour to the QR code on the Pinelabs POS machine in stores. In this way, the company indulged itself in momentary marketing by taking advantage of the Har Ghar Tiranga initiative and extending it by turning Har Store Tiranga as well.
Uniqueness attracts human beings. So innovative and creative way of advertising not only made the product or services visible but also helps the brand in gaining the recognition that it truly deserves. The above advertisements are some of the perfect examples of how to draw the attention of the general public toward their brand.
Which is the most creative advertisement?
Panasonic Nose Hair Trimmers, Colgate Floss, IKEA Assembly Service, and Nivea Night are some of the most creative advertisements.
How do you make an advertisement creative?
Research about your target audience, Choose a platform, Make sure the tagline is catchy, and use unique visuals.