Recently, social media platforms are efficiently used for digital marketing to cast business products & services to Netizens. As is the case, literally one-third of the population is active on various social media such Facebook, Instagram, Twitter, YouTube, and so on. That’s why businesses grabbed this opportunity to spike their sales as well as new customers in engaging campaigns like contests, offers, or promotions on social media.
Social media marketing is one of the essential elements in digital marketing, where entrepreneurs can connect audiences to build a brand, which as a result boost your business’s sales and drive website traffic.
Apart from hosting campaigns, social media platforms bestow amazing features to your profile such as Action buttons, Customized audience segmentation, creating campaigns, and relevant hashtags/keywords research.
For instance; the “Swipe Up” feature is available on Instagram, where you can add relevant links in your stories or posts where your followers will convert into customers to your brand.
There are some other people- influencers or Content creators who also use the same social media as an entrepreneur does. But is there any particular social media platform that can be used only by entrepreneurs to establish your business objectives? Yes, we do have 20 nifty social media platforms to build your business into a renowned brand by increasing audiences with increasing sales.
The Facebook period is remembered, as Facebook rose to become the world's third-most-popular website after Google and YouTube. Up to 98 percent of individuals on Facebook are mobile users, therefore mobile optimization would impact a positive remark for doing business.
Furthermore, it is estimated that over 83 percent of marketers use Facebook to promote their companies, and you can leverage Facebook lead generating capabilities to contact and target potential buyers.
For instance, as per the survey conducted in 2004, it is cited that Facebook effectively covers the female market by selling cosmetics, accessories, beauty care, and clothing, among other things.
It is a social networking site that every entrepreneur must leverage. The site drives a lot of traffic to your website where you can post exclusive content on Digg that may be beneficial or interesting to others, and others will either Digged (vote) or bury (against) your information, generating leads to your website.
In order to develop a powerful team for your organization, you'll need executives, CEOs, board members, and other resources, that’s why PartnerUp was established in 2005 which was acquired by Deluxe Corporation. It is one of the best sites for entrepreneurs and startups to grow their businesses. For newbies, PartnerUp finds suitable and the best co-founders, business partners, executives, board members, advisors/mentors for your business.
Entrepreneurs may find it simple to sell on Instagram because the majority of young people are regular users, with roughly 90% of active accounts visiting the platform on a daily basis. Instagram is the go-to platform for shoppable content, with over 130 million users looking for products and services to buy.
With the help of visual content, such as reels, by evaluating competition, tweaking target segmentation and profile gravitas, and using relevant/branded hashtags to attract visitors to your profile, Instagram can help entrepreneurs raise brand awareness.
By producing leads, Instagram assists you in gaining access to advertising and insight alternatives for your organization. Furthermore, Quick Responsive by incorporating the 'Quick Replies' option on your page, where the likelihood of contact between the brand and customers is increased appropriately.
Linkedin is a platform that is perfect for entrepreneurs where you can reach out to clients as well as other professional businesses. Entrepreneurs can generate leads, gain insights, conduct brand awareness via campaigns and build an affiliate relationship with the online communities on Linkedin.
Furthermore, Linkedin helps you to gain the quality of leadership by engaging with other businesses and obtaining more knowledge in marketing.
It is a reliant community that post blogs, and news feed of the latest entrepreneurs and investors. Startups can enroll in the community and have a convo with successful entrepreneurs and also interact with netizens to augment their social circle in the business world.
7. Founder Grid
Sometimes we need the motivation to get started as entrepreneurs, such as the stories of Elon Musk, an entrepreneur who has inspired millions of people. Founder Grid (Now Smash.vc) is a social networking platform for entrepreneurs that sends out a monthly with interviews, tools, successful stories, guidelines, and techniques from your favourite entrepreneurs. The platform was acquired by Smash.vc.
8. StartUp Nation
This social networking platform was founded in 2002 with the goal of helping entrepreneurs and businesses expand and manage their operations. Startup Nations promotes peer-to-peer networking within business communities, particularly among small and medium-sized enterprises.
They post essential material on how to incorporate your business in terms of legal, insurance, and other compliance concerns. Furthermore, you could seek legal guidance or converse with other business owners about how to flourish as an entrepreneur.
Twitter has the most active set of communities and provides you with a lot of potential customers. And 44% of Twitter users are 18 to 24 years old. Twitter is best for journalists.
Mostly all the famous company writers will be present on Twitter, so you can pitch the company's writer, if they like it then it's a win. It is easy to distinguish the ideal client on Twitter and also it's simple to share YouTube videos and blogs.
All you require is an essential mastery of developing and editing a video on YouTube. This social media platform is one of the best for entrepreneurs. In YouTube it's not always about putting any content on your channel, it must also contain some incorporated tags, clickable thumbnails, and graphics in the video.
YouTube is the most effective for marketing, proving your skill, and mainly for connecting with people. You need to know about SEO and add significant keywords for search engines. YouTube has no age limit, from youngsters to aged people, all are using YouTube, so you don't need another social platform if you utilize this one correctly.
To date, Pinterest is one of the vital sites that people often visit. Out of those, 38% of the users are from 18 to 24 years old. Pinterest is not only utilized by the students, the stats state that 38% of the users are people who have completed their college education.
Pinterest contains answers for everything, from recipes, style, and also home decorations. So people come here regularly to ask for answers to their questions. If you use it in the right way, it may come of use and as it's more like a search engine, it's a plus.
All you need is to have a regular blog or YouTube channel to lead your customers and if you don't have one, then Pinterest will doesn't work for you. Pinterest is best for an influencer, blogger, or YouTuber.
12. Tik Tok
Everyone knows that Tik Tok is one of the fastest-growing social media apps. As per stats, the USA contains around 26.5 million monthly active users and 41 percent of users are roughly aged between 16 to 24. So there is no doubt that these social media apps are best for entrepreneurs and as not many entrepreneurs are making use of it, it may be a plus to you.
It's easy to gain followers in Tik Tok, all you need is to put out some interesting content or use other known Tik Tokers. Though it's easy to gain followers and views on Tik Tok, we can say that investing your time or money in it will always come to be a success, it's never a sure thing. But you can use it as one of your means, as it may change in the coming days. TikTok is banned in many countries including India but is active in the United States as of 2021.
13. The Funded
The Funded is a website where entrepreneurs may investigate, do ratings, review and discuss funding options. It is a community of about 20,000 CEOs, Founders, and entrepreneurs who we meet to talk about fundraising, rate and review angel investors and venture capitalists, and discuss techniques on raising a startup. The company was founded in 2007 by Adeo Ressi.
Despite the fact that many younger viewers have shifted to TikTok, Snapchat remains an underlying power factor in the world of top social media apps. However, Snapchat's loss of cool is also a strength these days, since B2B companies are flocking to the site. This year, Snapchat’s MAUs have really climbed a stunning 18 percent.
Many people mistake that WeChat is an app that can only be used for chatting, but no it's not true, it's also a popular social media platform that can be utilized for things other than just chatting or messaging.
WeChat has evolved into an all-in-one social network akin to Facebook. Expect WeChat to flourish as more Facebook users become disillusioned with the service. Wechat is banned in India but is active in the U.S and a few other countries.
While its monthly active users (MAUs) aren't as high as Facebook's, Russia-based VK has a loyal following, particularly among those who have been banned from Facebook, either temporarily or permanently. As more individuals become frustrated with Facebook's limits, expect VK to rise in popularity among specific demographics.
Though Social media is vital for entrepreneurs, it's not always going to be a win. If you want to gain some name among people, then social media is but, but there are many platforms out there. Not every platform will be suitable for you, it alters as per your task. It relies on which site and how you execute it.
Establishing your brand on any social media network, particularly for startups, needs a significant amount of effort and takes a lot of time to obtain recognition in a short span.
Nowadays, social media has become an integral part of everyone's lives, since reading through their feed is one of the first things they do. As a result, promoting your business on social media raises brand awareness among netizens.
More significantly, before opening an account on various social networking sites, you should conduct research, segment your audience, and select what material to post, when to post, and where to post in order to generate the most leads for your company.
Which social media is best for entrepreneurs?
Digg, PartnerUp, Linkedin, StartupNation are some of the entrepreneur social network sites every entrepreneur must checkout.
Which social media platforms should a company always use?
Facebook, Instagram, Twitter, LinkedIn, YouTube, Reddit, Pinterest, Quora are some of the platforms that every business should leverage to grow their business.
What websites do entrepreneurs use?
Inc. Magazine, Entrepreneur.com, The Economist, Bloomberg.com, Forbes.com, Under 30 CEO are some of the websites entrepreneurs use.