SaaS has been a common business model for several years and is still growing around the globe.
As SaaS is conducted online, you need to optimize your website with the search engine because it would generate more leads and sales.
So, before we know its advantages and then learn about the best free SaaS SEO tools to improve the SEO ranking of the Saas companies, applications, or websites, let's dive into a brief introduction to SaaS.
What is SaaS?
SaaS is a software distribution model where it is the cloud providers who host the applications, thereby helping it be available to internet users from across the world.
SaaS or Software as a Service is the way of using the software for which the user does not have to buy the software, but has to pay the rent on a monthly or yearly basis.
SaaS can be used over the Internet, while you only have to use your account for your business.
The server, database, and other components would be managed by the owner of the service provider, while you can use the software without interacting with it.
Some of the advantages of using SaaS are listed below for your consideration.
Advantages of SaaS:
The software as a service business model has readily become popular in such a short span of time that most of the budding entrepreneurs, market analysts, business professionals, and individuals all seem to turn back in retrospect to analyse what makes it so popular.
The SaaS market has been previously recorded to be growing by 18% each year. According to recent reports, it is estimated to grow at a CAGR of 25% during 2018 to 2023. Nearly 99% of the organisations are now believed to be using one or more Saas solutions as per survey results. It has also been seen that over 78% of the small businesses have already invested in SaaS options.
In every industry now, we see overwhelming Saas solutions that are making businesses and its processes better. This Saas adoption is growing because of these prominent reasons:
1. Lower costs:
The first fundamental advantage of using SaaS for your business solution is its affordable price. You don't need any special hardware for your system, just an active Internet connection.
Most SaaS system vendors offer the trial version, so you can test the software before you buy it. Normally, you can purchase the service from a cloud software vendor and later purchase the add-on features as well.
For example, if you buy the accounting software for your company, you can supplement the inventory system in your software.
2. Simple management
SaaS is reliable, efficient, and easy to maintain. If you get the traditional system offline, you will need to use the developer's services physically.
If you bought the software from another city, you may have to wait longer.
But SaaS is different because everything happens online and you only need the support of the service provider.
The online software allows you to access your system from anywhere, whether you are traveling to another country or going on holiday.
To access the system, all you need to do is log in to the website and use your account.
Free SEO tools to improve your SaaS rankings
SEMrush is a free tool for web owners to analyze their website, including various factors associated with website optimization.
SEMrush is one of the popular SEO tools that serve to improve your website.
It has various SEO analytics features, including SEO, content, research, SMM, and advertising tools. Some of the best tools on this website are listed below:
- Social Media Management
- On-Page SEO
- Keyword research
- Connectivity setup
- Content Marketing
- Content optimization
- Competitive analysis
As we know, social media marketing is very important in today's world. In this regard, you should remain active on social media to present your SaaS service to a new audience.
This tool would help you outperform your competitor's site to get more attention.
This tool can help you schedule posts automatically and access different social media platforms from a single platform.
It also provides a different interface through the same platform to manage all your profiles within a single website.
3. Article rewriter
Prepostseo is one of the best websites for SEO optimization. It offers various tools, but the article rewriter tool would be more effective for your SaaS ranking.
If you want to rank at the top of the search engine results page, you need to have perfect content. To do this, the rewrite tool would help you.
The rewrite tool would change most of your words in the sentences with the most effective synonyms that would give a positive effect on the users.
The article rewriter tool of the Prepostseo is usable for free, without changing the actual meaning of the content.
The tools on this website is getting more sophisticated as they are engaging the artificial intelligence for better optimization of the content and SEO.
You can never rank nor can you increase sales for your SaaS services until you rank for the right keywords. Keywords are the words for which you would be ranking when a user enters that word.
However, when you are selecting the keywords there are different factors to consider.
First of all, you should use the tools for keyword research in order to find the most relevant keyword according to your business.
The KWFinder would help you to find the volume, CPC, and difficulty of the keywords whereas it also suggests the relevant keywords for your website.
This is one of the most popular brands for content marketing. This is also referred to as an all-in-one marketing solution for those associated with content marketing.
HubSpot has several tools, as mentioned below:
- Content optimization
- Content Marketing
- Title generator
- Email Marketing
- Social Media Management Tool
The best feature next to it is the dashboard, which provides an overview of your content and marketing services, including the integration of social media.
Social media planning can automatically publish posts on social media without your attraction.
6. Google Pagespeed Insight
If you are talking about the SEO of your website, then the speed of the website is very important, especially if you are selling software, because the user could get a bad impact through the software due to the poor speed of your website.
Google Page speed insight is an online tool that would help you to detect the loading speed of your site.
It would scan your site by various factors, including checking your image optimization and other components.
7. Google Analytics
If you sell different SaaS services, you should know more about your audience to get more traffic to your website. Google Analytics would help you to know your audience and behavior.
For example, it would tell you the users, bounce rate, top pages, impressions, and views of your various websites on the site.
Google Analytics would tell you which site gets more interest from customers and this way you can focus more on these products to achieve more revenue and engagement.
There is different other feature for SEO and ranking that would help to pass your rivals in the ranking competition.