High-quality content and inbound links are the two essential factors used by Google to rank a website for search. According to a study on Local search ranking factors, quality, and quantity of the links. These are important factors across search engine results.
So this is obvious that a strong inbound link profile holds a big impact on the ranking of the website pages. But this is also the most confusing and challenging process to complete. 41% of the large companies consider difficult for SEO tactic in link building.
Everything in SEO strategy link building is under your control. This depends on your industry’s relationships and the ability to get favor from other pages.
Hence the goal of this post is to provide you the basics of link building. Also, you will know the basic link building tactics.
What is Link Building?
It is the action of increasing the quality and quantity of links. That points to your website from other related sites. Links are the factors that help you get more traffic in two ways.
If any site is linked to you, the traffic to that website will come to your website and get to know about your service. From here you can engage and turn them into sales. A backlink from a famous business website will carry more weightage than from a low traffic blog.
Also if your website points to irrelevant links. Then there is a chance that you get penalized and not rank at all. The links that say references about the real world get considered to be of higher quality.
So the main thing is links from partners, customers, distributors, publications, and organizations of your area get higher weight from Google. And you should focus on these links for your business.
Link Building Conditions
Before starting to link building, you need to have:
- Link the worthy sites
A poorly structured and designed site is the biggest turn off for people who want to link to it. Your site should look professional. Also, you have to make sure you have a great brand website with a logo, business details, page, etc.
- Link the worthy content
Just a website with certain pages detailing the products and services you provide is not enough. Products and services landing pages are the least to get a backlink.
Only when you own some kind of blog with high-quality content. People would want to link to. It is easier to build links to an information resource despite landing pages.
- Competitor link analysis
To find out the kind of links and link building methods that work best for the business. It will be a great idea to see your competitor’s links and how they are getting them.
Today using the SEO tools you can analyze which websites are linking to the competitor website. Also what type of pages they link to and types of pages. You can make a list of your competitor’s websites along with the key pages and their URLs.
- Start Building Relationships
80% of link building strategies include reaching out to people who don’t know you. It is important to know the correct way of building relationships with people related to your area.
It will be better to be friends way before you want a link than to reach out only you need help. A warm email will always work better than a cold email. Start to follow them, understanding their content, use their products, and help them. The sooner you start acknowledging them the more they will be helpful to your needs.
So putting these complications in your mind. Let’s see the basic link building tactics.
Local Business Association
Backlinks are the easiest to use from your contact in the industry. All you have to do is inform and ask your contacts. These could be the partners, suppliers, distributors, vendors, or anyone related to your business.
Also if you become a member of your local/national chamber of commerce and trade associations. You can request to get included in their online member directory. If they don’t have one, you can volunteer to help to build it for the benefit of other members. By doing this you only won’t end up getting a backlink from the directory but also will build a relationship with other members. And some of them would want to link to you.
Help a Reporter Out
Help a reporter out(HARO) is a service that connects journalists and bloggers who work on a story with sources. You will just need to get signed up as a source and select topics that are relevant to your niche. After this, you will be getting email requests from journalists asking inputs from experts.
Whenever you see a request that is relevant to your service. You can respond to that with the info that was asked. At the time the reporter finds your response interesting. They will feature it in their story with a link back to your site.
This has been the best source of backlinks. Other similar services include SourceBottle, The Kiti, and ProfNet. If you have time and resources, you can start using these to lift the reach of your link building campaign.
This is normal that your business buys and uses goods or services from other businesses. You can contact each of the vendors helping to contribute a testimonial for their website. If your relations are good, many of them will accept and help you with your testimonial to have a backlink to your website.
If you will be featured in a trade publication will get a little difficult. It involves building a relationship with writers in your organization. To start, find writers and editors employed at key publications in your organization. Find if you have a common friend with any of them. Then request your friend to make an introduction on your behalf.
Guest posting is the way of approaching other relevant websites and engaging content for them to get published for the audience. And then after their agreement writing and submitting that content.
The websites that accept the guest posts. Also allows the authors to provide their bio below the posts. The bio can include the backlink to your website also.
Additionally, as long as that is relevant and natural. You will get the freedom of linking other web pages from the post that you are submitting. However, for putting guest blogging to your work. You will need extremely high-quality content.
Resource page link building depends a whole lot on the type of your business. You will need to find collections and the listings relevant to your expertise. Request to get added to the list.
If you have an SEO software product or a keyword research tool. You can create or submit a profile on sites such as ProductHunt, GetApp, Capterra.
You can also search for blog posts and other pages covering the collection of all the products in your category. If you have a local business, get signed up for sites such as Yelp, Thumbtack, etc.
I know that link building is tough. You have to spend countless hours trying to build links. But some point you were not able to convince anyone to link you. But you should not take shortcuts by buying links. You need to focus on long term strategies. This will ensure that you will be doing better in Google.
And if you are struggling while building links. You can use the above-mentioned ways. They will work well. Also, you will notice results after a few couples of days.