We live in an era of information, where the content rules and a good presentation has value enough to score high points across all boards. Whether it is digital marketing, Search Engine Optimization, Email Marketing, blogging, website creation and the list goes on content is the crucial part for generating traffic, engaging with our customer and boosting conversions. This communication age, sure, helps one cut into the frosty landscape of consumer market and the result is something that is both satisfactorily viable and particularly easy. And yet, the art of communicating effectively seems more or less like a daunting task. So, what you need to do is hire an awesome content writer who can tell the story of your brand and convince users to buy your product or service.
Now you have managed to set up your own business, the second step would be to incorporate your ideas into your organization and let your audience know your vision and offerings. For this, you need communication channels like website, memo, blogs, social media handles and some amazing content that comes along with these channels. But you don't always have the time to write the content yourself. That means it's the best time to hire a freelance content writer.
A freelance content writer can help you craft your online content which will help save your time and will also help to give value to the audience. A content writer not only knows the art of content writing well, but can also set the tone, garner attention, understand the subject matter and, most importantly, layout all the information in a sequential, presentable manner.
But the question remains how to hire the right freelancer for content writing? It is not that difficult anymore since the gig economy is booming. If you want to hire a content writer, then here we've shared some pro tips to consider before hiring a freelance content writer for your business.
How to Hire the Right Freelance Content Writer
Write Definite Job Description
Give out a strong and definite job description. You may wonder where this piece of the puzzle fits in. In all truth, your job starts from here. Sending out a detailed, highly specific job description not only does the initial filtering but also ensures you meet the right freelancers.
You may want to let the writer know your work requirement, your purpose, his or her workload as well as the audience he or she will be writing for; say, for example, one’s approach towards writing for business blogs will be quite different from writing for your social media handles. Know that these things matter to a writer. By sharing your precise needs, you are increasing your chances of finding a writer well-equipped to handle the job and produce great results.
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Market Your Job Requirements
Right candidate or the best job applicants can approach you only if you are discoverable. If your business is a startup, your company might not yet be recognizable by just the firm’s name. Make your presence known to all and work on your accessibility. Besides posting for the job opening on your official website, post it on top job-seeking web service as well as freelancers marketplace. Few of the top freelancer marketplace in India is freelancer.com Upwork and Fiverr.
Posting a job ad is not enough. If you want the best content writer then you must include a section on the Benefits which you should offer to the writers working for you. The benefits which we can offer are:
- Freedom to write evergreen pieces of content that will stand the test of time, particularly if your business doesn't have an established blog.
- Insights into how well their writings do.
- Opportunity to network with other writers.
- Input into content strategy.
Connect with the Bloggers Network
It is a known fact that one can find some of the best freelance writers on bloggers’ networks. Blogging Networks acts as a middleman between brands and bloggers. Brands always have some specific requirements they want to target for advertising and bloggers with influence in those requirements are useful to have. Some of the best Bloggers Network are Acron Activate, Bloglovin, Aspire, BlogHer, BlogMeetsBrand, Clever, IZEA, SocialFabric, TheSway and TapInfluence. A good idea would be to throng these networks and go through the posted works. You can always approach a blogger directly and request them to write for you if his or her work is best according to you. It might cost you more, but it will be worth it. Look out for a strong profile that you want for your organisation.
Now, you have found freelancers from the freelancing platforms or bloggers network, the question is, how do you differ one freelancer's profile from another and decide what suits your requirements the best? Here is how you can,
Social Media: Everyone in today's world is into Social Media, which makes it a great place to market our business. You can even post your job description in social media platforms like Facebook, Twitter, LinkedIn and Instagram where you can use your industry specific hashtags which is a good way to find a successful content writer.
Referrals: It is another best way to get a good content writer. You can ask your close friends, business associates or co-workers who work with content writers. If someone in your circle knows then they will be able to guide you and refer a qualified writer. Referral or word of mouth is the best way to get a qualified content writer because you hear about them from someone who has already work with them.
Agencies: One of the easiest ways to get content writers is through a Content Agency. They have a team of freelance writers they will write the content based on your requirement based on your content requirement, your niche and tone. Some agencies will do everything from content creating, writing, editing to publishing and providing a relevant image to the content.
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Ask for Portfolio and Work samples
The first step would be to go through the candidate’s writing portfolio and work samples. Does he or she already have any previous experience that matches your need? Does the writing style suits your requirement? Has the writer got a basic knowledge of the subject you intent him or her to write on? Does his or her writing skills match your standards? Do their previous experiences add value to the kind of work you are seeking them for? Passionate writers often have their blogs with all their skills on full display. Does your candidate has his or her blog or in the past has contributed as a guest blogger? These minor details usually serve as the candidate’s plus points and help build a strong job profile.
Give Out a Test Assignment
The second step would be given out a test assignment though this does not play the part of the ‘nail on the coffin’, a sample test assignment sure serves as the final call to pronounce your judgement. Give out an original topic, relevant to the content you expect your job prospect to later work on and allow him or her a period of 1 to 2 days wherein he or she gets to display their writing skills by completing the assignment.
Telephonic/Face to Face Interview
Every writer has his or her unique writing style, decide which one is relevant to yours. Do not base your judgement entirely upon the facets of grammar, but take a closer look at the mood, presentation and suitability of the created content. Interview a test sample, this criteria may almost seem optional. Conducting an interview, though, has its own merits. Many companies, these days, prefer interviewing the potential candidates over the phone or via Skype which is the Telephonic Round. In this round, Hiring Managers and Recruiters select candidates for Employment. By conducting an interview, one can decide if the candidate seems passionate enough to do the job with a sense of responsibility, besides acknowledging their personality and desire to give their best. Some questions which you should ask during the interview are :
- What type of content do you like to write?
- What is your work schedule?
- How many articles can you write per day?
- What ideas you have for content for my business?
- What type of SEO and Keyword do you conduct?
- What are your prices?
Just like any other job, you need to see the freelance content writer you choose is the right fit for your needs and can produce the quality work you want.
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So, now that you know what to keep in mind while looking for a content writer, remember to keep an eye out and trust your instincts. Words are powerful, so to find a successful content writer is a complicated task but with the above tips, it won't take a long time to hire a suitable content writer who will help you to grow your company and boost sales. Happy Hiring!