The Future Of The Design Industry In India

PV Vyshnavi PV Vyshnavi
Feb 15, 2021 11 min read
The Future Of The Design Industry In India

Everybody knows who a designer is, as in simpler words a designer is someone who designs a structure, format or even the look of an object. Anyone who is creative can take up a design profession from the vast array of options such as photos, graphics, living space, games, website, templates, products services, themes and even interface, etc. The design industry in India is growing at the rate of 23 to 25% annually. Design can help in transforming the way we look at things and can also result in new economic benefits and a better quality of life.

India currently needs more than 62,000 designers for the country industrial, graphic, communication, packaging and other such industries, out of which only 7000 are qualified designers. This goes to show the opportunities and potential that the design industry in India has. Different designing professionals such as UI/UX Designer, Fashion Designer, Interior Designer, Animation designer and Graphic Designer are now a must-have in the upcoming fields like Automobile, IT communications, Fashion Industry, Hospitality, Retail, Media/publishing companies, education, real estate and even government.

According to CII, the design industry in India was worth Rs 18,832 crore in 2020, which further increase in 2021. The number of design companies is now increasing simultaneously with the growth of the existing companies. In order to understand the Indian audience, increase the user base and cater to their needs the Indian companies and multinational corporations are taking the help of these designers. The main job of a Designer in any profession is to provide good provide products and services, improve business efficiencies, productivity and margins, increase revenues.

Graphic Designers
Animation Designer
Interior Designer
Fashion Designer
UI/UX Designer
Frequently asked questions – FAQs

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Here are the top five design professions that have a long and successful future in India

Graphic Designers

One of the most well-known designers in the industry is Graphic designers. Graphic design is a field where the artist creates art on the visual medium to convey a message. The role of a graphic designer is to understand and analyze what the client wants and to interpret it into visuals, images, text, videos, etc in order to convey their message. Graphic designers often make attractive logos, brochures, business cards, invitations, packaging, pamphlets and more for different reasons such as marketing, game development, product illustration and website to optimize the user experience.

With the help of these designers you can create a stunning website according to your aesthetic, design your products or packaging, and use them for online (social media) and offline (newspapers, magazines) marketing purposes so your company can be presented in the way you want it. In 2021, the graphic design industry is on a constant rise. According to the study done by the department of Labour stats Graphics designing is one of the growing fields in India. As per the Bureau of Labour statistics report the field is expected to grow by 5% by 2026.

Tips for becoming a graphic designer in India

Graphic designers are now a must-have in fields such as advertising agencies, print industry, web designing firms, educational institutes, manufactures, marketing firms, different publishers, game development, design studios, social media-related fields. Graphic designers can now choose to work under different profiles such as Logo designers, artists, newspaper or magazine layout editors, creative directors, design consultants, design professions and many more. The average salary of a graphic designer in India can range from Rs.3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.

The skills required to be a graphic designer are:

  • An aspiring graphic designer must know how to use software such as Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign etc.
  • He/she must know Typesetting
  • Must know to design a website
  • Should also know how to design for packaging
  • Must have a basic knowledge of HTML
  • Knowing the basics of UI/UX designing can also be helpful
  • Experience of working as a graphic designer for a minimum of 2 to 3 years

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Animation Designer

We all know what an animator is, because of animated movies such as Ratatouille, Tangled, Wall E, etc. Animators are the ones that are responsible for bringing life to characters that we grew up watching through the medium of special effects and technology. Animation is an art that merges text, images and graphics along with audio and video components in order to create virtual art. These professionals create two- or three-dimensional animation and special effects for various forms of media such as videos, television, Cinema, animated movies, games, etc.

Nowadays with the growth of film, entertainment and gaming industries in India, there has been an instant increase in the demand for animators as it is a part of almost all movies we see today. For movies, they work with teams of both animators and artists to bring about ideas and characters to life using computer software or even by making their own computer code. Animators also have a huge role to play in the gaming and advertising industries as requires a lot of animators to design games and create special effects for ads.

Animation Skills
Animation Skills

In India, the animation industry has seen steady growth in the past 5 to 10 years, as according to a KPMG report the industry grew by 18.4% from 2018 to 2019. As of now, there are 30,000 people (in 2017) that were already working for the entertainment industry under animation, VFX, game designing, etc. This number is expected to increase to 4.4 lakh by 2023. Animators now have a vast array of job roles other than an animator such as layout artist, character animator, storyboard artist, special effects artist, 2D or 3D animator, background artist etc. The basic salary for an animator can range from Rs. 8,000 to 15,000 per month, even all the way up to 25,000 to 40,000 per month depending on the animator’s portfolio and work experience.

The skills required to become an animator are:

  • Must know Adobe software’s (Photoshop, Illustrator, InDesign, Creative Suite, etc.)
  • Should know how to graphic design and motion graphics
  • Must have drawing skills
  • Must also know communication and presentation skills in order to work with the other artists
  • Must be creative and have a good imagination
  • Should be patient and have attention to detail
  • Basic animation designing skills like Maya, 3Ds Max, Cinema 4D, After effects, etc.

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Interior Designer

Interior designing is also one the most popular designing profession, as it deals with designing, improving the safety and functionality of a house or an office. Interior design is a multifaceted profession that is known for mixing both creative and technical solutions while designing the interior of a house, office or building. They usually start with sketching their ideas in a design software after which they discuss their plans for the space with the engineer and builders who are responsible to bring the design to life.

Interior designers are also responsible to select the colour scheme, furniture, flooring, lightning which are a must-have elements of a room. A designer must be able to analyze and understand what their client wants and create suitable designs on that. In India, interior designing is getting popular with a lot of people opting for the services of a professional for their spaces. The interior design market in India is said to rise 8.5% by 2025, as according to MarketWatch interior design was valued at $130,100 million in 2018.

Skill needed for interior designing
Skill needed for interior designing

According to a study made by Brandonville, interior designing jobs are expected to grow 13% in the next ten years. The top designers do work for construction firms but also have an option to freelance the starting salary for an interior designer is around Rs. 4,00,000 per annum, while if you are a senior designer with more work experience and well-known client lists they can get paid up to Rs.30,00,000. The other factors for higher salaries are the location and size of the company.

The skills required to be an Interior designer are:

  • Must know what the current trends in the market are
  • Should have a creative eye and pay attention to detail
  • Must have knowledge of sales and what and how to purchase furniture
  • Basic computer knowledge
  • Must know how to manage budget and timeline
  • Should also know about sustainable options as they are eco-friendly
  • Must have basic knowledge on how to use computer-aided drafting or design software.

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Fashion Designer

The fashion industry is one of the most successful and popular industries not only in India but around the world. The role of a fashion designer is to design new clothing and accessories, but not only that they are also the ones who take the existing fashion trends and materials and create new design and products using their creativity. The fashion designers usually start their work by sketching their designs on paper or even digital devices and then go on to testing what colour, material, the texture will go according to the design.

Fashion designers need to combine creativity along with managerial skills such as marketing, design production, understanding the fashion media, promotion and quality control in order to become successful. Aspiring fashion designers can choose from different roles such as fashion illustrator, stylist, fashion coordinator, fashion consultant, merchandiser etc. India has one the youngest population in the world hence why the current generation are more fashion-conscious which in return is creating a demand for fashion designers and brands. The fashion retail market in India is expected to grow at a rate of 9.7% CAGR.

Fashion designing as a career India

The fashion industry in India is also aiming to grow Rs 1,000 crores from the current Rs 180 crore in the next ten years. Consumers are expected to spend $1 trillion cross border eCommerce by 2020, while 900 million people already have international connections providing opportunity for Indian fashion brands and designers to expand their user base. The starting salary of a fashion designer in India can start at Rs. 15,000 per month to Rs 40,000 per month depending on the work experience, the client profile and brand you are working for. However, if you become a reputed designer you could demand more.

Skills required to be a fashion designer are:

  • Should have the basic knowledge of a few Adobe software’s
  • Must know about sales, promotion and marketing
  • Must know how to product design and development
  • Study other brands and designers
  • Must know of the current trend in the market
  • Must know how to draw and sketch
  • Have an apprentice for a well know designer or freelance at fashion houses and boutiques to gain experience.
  • Be creative, unique and innovative

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UI/UX Designer

UI/UX is one of the most competitive design professions, they are also usually mistaken for graphic design but are two different things. A UI/UX designer is responsible to design the software program and interface of any mobile application that we use today. The main job of a UI/UX designer is to create a user experience by improving the design and usability of the given application. They design the interface of websites, mobile apps, software and video games so it is easier for the users to navigate and interact in the app.

These designers focus on creating designs and making them easier, more attractive and enjoyable for the user to use the app or website. Designers take into consideration what the user’s needs while designing and then analyze components such as usefulness, value, credibility and accessibility. They solve issues such as long and complicating form, hard to find buttons and visual clutter which can prevent users from buying what they want from the website or page.

Along with the growth of the start-ups in India the UI/UX industry is also on the increase as many start-ups are now in need of a UI/UX designer. According to some recent studies UI/UX designers are one the most demanded professionals in the current day and age. India has a digital economy of 1.3 billion which goes to show how important the UI/UX will be in the coming years. The average salary of a UI/UX designer is Rs 6,95,863 per annum and can increase all the way up to 10 lakhs per annum depending on the years of experience the designer has.

The skills required to become a UI/UX designer are:

  • Must know Adobe software’s
  • Should also know UX wireframes and prototyping
  • Must know how to visual design
  • creative visualization
  • Must have good analytical skills
  • Can do user research
  • Must be familiar with coding

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The top design professions in India which will only increase successfully are UI/UX Designer, Fashion Designer, Interior Designer, Animation Designer and Graphic Designer. So, if you are thinking of taking up design as your path you can check out these professions as they can help you decide your future. The design Industry in India will increase significantly in the next ten years.

Frequently asked questions – FAQs

What are the top five design professions in India?

The top five design professions in India are UI/UX Designer, Fashion Designer, Interior Designer, Animation designer and Graphic Designer.

What is the role of a UI/UX designer?

A UI/UX designer role is to design the software program and interface of any mobile application that we use today.

What do interior designers do?

Interior designers are also responsible to select the colour scheme, furniture, flooring, lightning which are must-have elements of a room.

What is the salary of a Graphic designer?

The average salary of a graphic designer in India can range from Rs.3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.

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