It's agreeable that you have a unique and amazing article, but can it bring the traffic? Having great content is not enough if you are a blogger or social influencer. The first thing your audience will see is your headline. Make your headline great and you will have a lot of traffic. Not just on your blogs, you will have to put a good headline on your social media posts too.
According to the research of Buzzsumo which they have done over 100 million headlines published between March 1st, 2017 and May 10th, 2017. There are many posts which are shared on the social media platform, for success Buzzsumo considered one post with direct user engagement that is like, share or comment. According to the sources, the most successful headline has the phrase "Will Make You". An article posted on Facebook with the phrase "Will Make You" in the title got on average, shy of 9000 engagements. On the second number, the headline consisted the phrase "This is Why" received under 4,100 engagements.
However, you don’t have to worry about a great headline because we have this great post based totally on the headlines. Let’s see what you can do to improve your headline.
Tips To Write Catchy Titles and Headlines
You can use this amazing free tool to test your headline. Co-Schedule gives you a rating to your headline. It also tells you some ways to improve it. Just, for instance, the headline of this article was rated 79% on their tool, hence making it more agreeable to put it as a headline.
Solve the problem
Try solving some problems of the people in your headline. However, these factors depend on the type of content you have. If you are giving some tutorials or any hack, etc. it is the best headline strategy. E.g.: “How to grab media attention”.
You can mention your experience related to some events or places, etc. It tells people what exactly you are going to include in the content. E.g.: “My journey of rags to riches” or “How was my trip to Comic-Con”
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Suggest the best options
You can tell people what is best for them in a particular category? It will attract the potential readers and when you attract potential readers, your bounce rate decreases. E.g. “Best and free marketing tools for entrepreneurs”.
You can give some advice and increase someone’s curiosity to read your content. People who have even a little bit of interest in that niche will come to read your article. E.g. “why should you have VIP membership in business”.
Include some stats in the title. It increases trust in the reader’s mind. Great bloggers like Neil Patel use their stats in the headline most of the time like “Boost your online conversions by 158% in these 7 steps”
Including numbers in your headline promises the reader of something they like. They will be assured that there will be a variety of information and they will get something of their interest in all those points. E.g. “9 Ways To Use Twitter For Your Business”.
Keep it simple
Make your headline going straight to the point. Don’t play with your reader's time. Eliminate unnecessary things. However, don’t make it too short that it doesn’t even explain what the content is about. E.g. “10 Benefits Of Guest Blogging”
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Make it more active
Use a more active voice in the headline than passive voice. An active voice makes it easier to read the content. Not just in the headline, use a more active voice in your main content too. E.g. “Brand Positioning Strategies For Your Business”
Use the headline to mention the content
Include words that define the contents of the article. You can also use brackets () to define them. E.g. “Increase Instagram follower [Info-graphic]” or “20 pics of entrepreneurs”
Use Twitter for A/B testing
However, we have a whole article based on just A/B testing but we didn’t mention twitter’s role in there. You can A/B test your heading on Twitter by observing your follower’s reaction on them.
Add an attractive adjective
Add an attractive adjective to the headline that also mentions the speciality of your content. It attracts readers and gives them a reason to read the content. E.g. “Best Ways To Repurpose Your Content”
Do Not Clickbait
Please do not use clickbait in your headline. There was a generation when clickbait was in fashion but now is not the time. They increase the bounce rate of your website, which is the worst thing which can happen to your website. If you don’t know what clickbait exactly is, then they are headlines that contain over-promising information (which sounds impossible). E.g. “how to earn 15,00,000 in just one week” or “do this to lose 3 Kg in 3 days”. The reader never knows if the writer of those articles is a poor man who can’t even pay his bills or an obese woman who can’t even move from her bed.
Use simple language instead of difficult language
Use simple yet effective language in the headlines for the ease of the writers. A person will initially click on a headline which is easy and simplified to understand instead of a difficult, complicated one even though the content in the later is more effective, hence making it simple and easy will bring more traffic.
Make the Statement Bold
Now boldness has its perks and one way to incorporate is use it is using the statement in the headlines will surely make some heads turn and they will surely take a look into the subject at least out of curiosity and bam!! you will get some views in the statement. For e.g;- 'This Hollywood actress is pregnant with her third child ". This will be the statement which will be bold enough to make some heads turn due to its boldness.
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As already said, the headline is the main factor of your content. You can either gain 50% more visitors or lose 100% of them with the help of a good or bad headline. Once again, check your headline on Co-Schedule before posting it. And no, this post is not sponsored by them (I wish it was), but I genuinely think it is a great tool. What do you consider before writing a headline? Comment some more tips for writing a good headline. Share this post with all your friends. Don’t forget to look for more articles on more topics from StartupTalky. Thank you for visiting and reading this post on StartupTalky.com. Hope to see you soon.