We are living in a world where social media is ruling the entire world. It wouldn't be wrong to say that our life revolves around social media. From making friends to connecting with people and to sharing our life, everything is possible and is done through social media. One of the most popular social media platforms has to be Instagram.
Instagram can be used for so much more than just photo sharing. From advertising to offering expert advice and motivation or running competitions and building relationships with your followers, there is a vast scope of business on Instagram. If you have always dreamed of starting your own business but do not want to go for the brick and mortar type of business, then Instagram is an option you should explore.
Instagram is a free mobile photo and video sharing app with over 80 million users. A lot of people do not know or underestimate the power of Instagram. With a monthly usage of over 700 million, Instagram is a very powerful tool if well harnessed. That's why, in this article, we bring some cool and unique business ideas on Instagram for entrepreneurs. So let's take a look at them.
Instagram Business Ideas
One of the best Instagram business ideas and ways to make money from Instagram is by becoming an influencer. Instagram influencers are fellow users who due to the virtue of their fame, popularity, trustworthiness, and originality are able to persuade other users to take an action. To do this, you need to build up an audience in a specific niche — and there are a lot of different options — and then work with brands to share content related to their products or services.
If you are into affiliate marketing, you would come to realize that its basic essence is to drive as much traffic as possible to your site through as many channels as possible. Instagram has over 700 million monthly active users and as such, it provides a great opportunity for making sales of your product. You can go to sites like Clickbank or amazon where you can become an affiliate marketer.
Real estate is obviously a multi-million dollar industry that employs thousands of Americans. However, people tend to not recognize the power that social media can have when properly harnessed. You can use your page to promote the properties that are under your portfolio for better outreach and publicity by displaying them on your page. Post images of the rooms and houses you have sold and the one you have up for sale, and of course your contact.
Instagram is also a great platform for photographers to build a business around. Irrespective of, if you are a professional or an amateur photographer, you can still sell your photographs. If you have a lot of pictures on your phone, you can sell the photos on apps or you can promote them on your Instagram account.
If you’re an event photographer, one of the greatest Instagram business ideas is to share photos from the events you work on and then include an email address in your bio so new clients can flock to your page and contact you.
Sell Art and Handcrafted Items
A lot of people have started selling things they normally did as a hobby on Instagram. It could be art, prints, photography, sculptures, or handcrafted jewellery among others. You can sell these items on Etsy, eBay, amazon handmade, etc. You can list your products there and then make use of your Instagram page to publicize, promote, and market your craft to the world. You can have images of the products you have created on your profile, post reviews from satisfied customers, do unboxing videos of your products, etc.
Product review is another option through which you can earn not only money but other benefits as well. People often check out reviews of products before buying them. You can build up your popularity and become a force to be reckoned with in online reviews. If you are good at offering video reviews and you have a large number of followers, companies will like to offer you their products to unbox and review so as to gain more popularity.
Social Commerce Seller
Social Commerce allows you to use your preferrable social media platforms which you can promote and sell products from. Through social commerce, it is possible to sell products directly on Instagram using a buy button or posting products for sale and then invoicing your followers who show interest. Alternatively, when customers indicate interest in a product, you can send them an invoice through which they can make payments.
If you are a food enthusiast, then you will love this idea where you can explore different foods and also earn money. You can post about all of your favourite dishes at restaurants, pubs and Cafes and give information on the latest and best places to eat out, and then work with those food brands to build an income directly from your Instagram account.
If you love fashion then Instagram is the best platform to share your love for fashion and earn money through it. You can share the outfits that you wear, in the platform and collaborate with the brands of those outfits. Fashion Blogging has increased in recent times and brands have realised what power Instagram holds, so they are collaborating with users to reach more people.
DIY or Do It Yourself content popularity has been increasing on social media. People love these hacks that can make their life easier and more comfortable. You can post the DIY project and tutorials on your page, and of course, your followers get attracted to your project kits and get a lot of help from them. Collaborate with different brands and grow your business.
With the help of social media platforms, one can now do almost anything, earning with the help of them is not something difficult now. Instagram is a platform that your business cannot afford to miss out on. It is full of tools that allow you to advertise, build relationships with customers, show that you are the expert in your field and more. It’s time to put your creativity to the test and show them to the world and also earn through them.
Who is the founder of Instagram?
Kevin Systorm is the founder of Instagram.
How many people use Instagram?
Instagram has over 1 billion active monthly users.
What are the top Instagram business ideas?
Some of the top Instagrams business ideas are:
- Instagram Influencers
- Affiliate Marketing
- Real Estate
- Sell Art and Handcrafted Items
- Product Review
- Social Commerce Seller
- Food Blogging
- Fashion Blogging
- DIY Experts