Instagram can be used for so much more than just photo sharing. From advertising to offering expert advice and motivation or running competitions and building relationships with your followers, there is a vast scope of business on Instagram. If you have always dreamed of starting your own business but do not want to go for the brick and mortar type of business, then Instagram is an option you should explore.
Instagram is a free mobile photo and video sharing app with over 80 million users. A lot of people do not know or they underrate the power of Instagram. With a monthly usage of over 700 million, Instagram is a very powerful tool if well harnessed. That's why we bring here some cool and unique business ideas on Instagram for entrepreneurs.
Instagram Business Ideas
1) Instagram Influencers
One of the best Instagram business ideas and ways to make money from Instagram is by becoming an influencer. Instagram influencers are fellow users who due to the virtue of their fame, popularity, trustworthiness, and originality are able to persuade another user to take an action. To do this, you need to build up an audience in a specific niche — and there are a lot of different options — then work with brands to share content related to their products or services.
You can use Instagram contests to gain more followers, build brand awareness and trust, and work with influencers in your market. Gaining followers is simple with contests. Ask followers to follow your brand to enter. You can build brand awareness by telling your followers to tag their friends. This will have a domino effect if you do it correctly. Friends will share with friends, and eventually, you will have people who recognize your brand.
Working with influencers or people who are already trusted by a large community can elevate your brand and help you gain loyal followers if you do it correctly.
3) Affiliate Marketing
If you are into affiliate marketing, you would come to realize that its basic essence is to drive as much traffic as possible to your site through as many channels as possible. Instagram has over 700 million monthly active users and as such, it provides a great opportunity for making sales of your product. You can go to sites like Clickbank or amazon where you can become an affiliate marketer.
4) Real Estate
Real estate is obviously a multi-million dollar industry that employs thousands of Americans. However, people tend to not recognize the power that social media can have when properly harnessed. You can use your page to promote the properties that are under your portfolio for better outreach and publicity by displaying them on your page. Post images of the rooms and houses you have sold and the one you have up for sales, and of course your contact.
Instagram is also a great platform for photographers to build a business around. Irrespective of if you are a professional or an amateur photographer, you can still sell your photographs. If you have a lot of pictures on your phone, you can sell the photos on apps or you can promote them on your Instagram account.
If you’re an event photographer, one of the great Instagram business ideas is to share photos from the events you work and then include an email address in your bio so new clients can contact you.
6) Sell art and handcrafted items
A lot of people have started selling things they normally did as a hobby on Instagram. It could be art, prints, photography, sculptures, handcrafted jewelry among others. You can sell these items on Etsy, eBay, amazon handmade, etc. You can list your products there and then make use of your Instagram page to publicize, promote, and market your craft to the world. You can have images of the products you have created on your profile, post reviews from satisfied customers, do unboxing videos of your products, etc.
7) Product Review
You can build up your popularity and become a force to be reckoned with in online reviews. If you are good at offering video reviews and you have a large number of followers, companies will like to offer you their products to unbox and review so as to gain more popularity.
8) Social Commerce Seller
It’s also possible to sell products directly on Instagram using a buy button or posting products for sale and then invoicing your followers who show interest. Alternatively, when customers indicate interest in a product, you can send them an invoice through which they can make payments.
9) Content Marketing
Due to the uniqueness of Instagram, content marketing on the platform is slightly different. Since Instagram is picture-based, you will have to market content mainly as pictures or videos as opposed to a 300-500 word text. You can provide content marketing services to businesses using this method.
10) Food Blogging
If you are a food enthusiast, then you will love this. You can post about all of your favorite dishes and restaurants, give information on the latest and best places to eat out, and then work with those food brands to build an income directly from your Instagram account.
Some other profitable business ideas for Instagram are:
- Portrait Photographer
- Fashion Blogging
- Travel Blogging
- Graphic Designer
- Instagram Manager
- Network Marketing
- Sponsored Posts
- DIY Expert
- Lifestyle Blogging
Instagram is a platform that your business cannot afford to miss out on. It is full of tools that allow you to advertise, build relationships with customers, show that you are the expert in your field and more. It’s time to put your creativity to the test.