As the country enters into its 75th year of independence or the Amrit Kaal, Jagriti Yatra celebrates the spirit of Udyamita (entrepreneurship) and nation-building through its special edition of Jagriti Amrit Kaal Yatra 2022.
The Yatra in in its physical format after the COVID-19 pandemic, will be taking 500 aspiring entrepreneurs on national exploration of small towns and districts for 15 days from December 24, 2022 to January 8, 2023 on a train journey across the nation to explore, understand and learn from the ‘Middle India’ - small towns and districts.
At the core of JY 2022 is the belief that entrepreneurial energy in ‘Middle India’ has to be mobilized for revival and growth. Properly supported, leaders in the Middle India can create local enterprise and local employment, building a national movement to help revive the country.
The programme has been running for 14 years. It has created an alumni network of 6,000 young leaders, with 40% women participation and 28% rate of enterprise creation, catalysing economic momentum in their region.
For Jagriti Amrit Kaal Yatra, the initiative has received immense support from Zoho Corp as Technology partner, SIDBI as Ecosystem partner, Oben Electric as Energy partner, Coca-Cola as Beverage Partner, SBI Foundation as Launch Partner and EDI as Valedictory Partner . Amit Chandra Foundation, StartUp UP, StartUp Odisha, HSBC, Tata Steel , MulticoreWare and LIC have joined as key partners.
During the journey, Yatris will interact with eight role models at key locations where the train stops and will participate in business plan competitions. The Yatra will have speakers like Mr. Ravindra Sannareddy, Managing Director of Sri City, Mr. Sridhar Vembu, Co-founder and CEO of Zoho Corp., and Mr. Nithin Kamath, founder and CEO of Zerodha, Ms Nivedita Bhide,All India Vice President of the Vivekananda Kendra, Kanyakumari.There will be engaging peer-to-peer interactions too, which form the core of the learning process.
The Amrit Kaal edition of Yatra, also marks the inception of Banyan revolution, which will be a nation wide movement of Udyamita based on the experience and processes formed in the Jagriti Enterprise Center – Purvanchal (JECP) which is to be launched on 29th March 2023.
The Yatra was launched today, at Yashwant Rao Chavan Auditorium in Nariman Point Mumbai. The day started with the registration of Yatris, who came from across the globe. The keynote address was by Chetana Gala Sinha, a noted social entrepreneur followed by enthralling stage performances and address by the Jagriti Yatra team.
The day ended with dinner and the train leaving CST station with its next stop being Kanyakumari.
Speaking on behalf of Jagriti, Shashank Mani, Founder of Jagriti Yatra and Jagriti Enterprise Center - Purvanchal said
The Amrit Kaal Yatra is dedicated to building a self-reliant Middle India. Jagriti as an organization is committed the inclusive growth story of India. For this during this Yatra we will soft launch a 25 year movement we are terming the Banyan Revolution for Udyamita in small towns and districts.
Ashutosh Kumar, CEO of Jagriti Yatra said, After COVID, this is our first Yatra, with the Amrit Kaal edition, we are looking to reignite the legacy of Yatra and further strengthen the entrepreneurial eco-system of the country.
About Jagriti Sewa Sansthan
Jagriti, a non-profit organization works on the core belief that well supported leaders can create local enterprise and employment to foster inclusive growth. Jagriti has demonstrated the impact of their work by inspiring leaders, creating networks, establishing enterprise templates with multiplier effect. It has worked on a 3 x I framework for its activities that link Inspiration, Incubation and Innovation in Tier 2, Tier 3 districts. A visionary incubation and innovation centre, Jagriti Enterprise Centre-Purvanchal (JECP) is being set-up in Deoria in eastern Uttar Pradesh has a 6-acre campus next to an inspiring Banyan tree which has been promoting small and medium enterprises in the 15 districts surrounding Deoria. It will have six Centers of Excellence (CoE), focusing on local innovation in Agro-processing, Healthcare, Digital, Women, Rurbanization, and Handicraft & Apparel.