How Kumar Pratik Is Scaling GeekyAnts Into an AI-First Global Consulting Company

StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future.

As enterprises worldwide shift from mobile-first to AI-first strategies, traditional IT services models are being forced to reinvent themselves. Today’s organizations are not just looking for faster execution but for intelligent systems that can reason, adapt, and deliver measurable business outcomes. This rapid evolution has created a growing demand for consulting partners that can combine deep engineering expertise with AI-led transformation, while still ensuring security, quality, and trust at scale.

In this Recap’25 exclusive, StartupTalky speaks with Kumar Pratik, Founder & CEO of GeekyAnts, about building a next-generation IT services and consulting company designed for the AI era. From agentic AI strategy and autonomous quality engineering to community-led growth and enterprise modernization, Kumar shares how his company is helping global organizations bridge the AI trust gap, modernize legacy systems, and move from selling man-hours to delivering certainty-driven outcomes.

StartupTalky: What service does GeekyAnts provide? What was the motivation/vision with which you started? 

Kumar Pratik: We are an IT services and consulting company. Our clientele includes global enterprises and leaders in industry. Our expertise lies in building products and solutions for banking and finance, healthcare, manufacturing, and more. We deliver value to our clients in five areas:

• AI Consulting
• Customer Experience
• Enterprise System Modernization
• Business Process Management
• Product Innovation 

Our vision is to empower everyone to build things faster. We saw a gap in how enterprises are building solutions in terms of scale and quality. Our experience also taught us how to bring in rapid adoption of new technology without losing legacy information. We started as a product studio, and now we are doing a double down on the consulting field with a deep focus on engineering. 

StartupTalky: What new services have been added in the past year? What is/are the USP/s of your service? 

Kumar Pratik: This past year has been transformative. We’ve added specialized AI Strategy & Agent Orchestration and Agentic QA to our lineup. We are not just adding AI but are building autonomous agents that can actually reason and execute tasks. 

In 2025 alone, we organized 15 community meetups and attended 6 major global conferences to see firsthand how developers are struggling with AI integration. All of these ensured that our services are battle-tested by the global community before they ever reach our clients. 

StartupTalky: How has the industry you are in changed in recent years, and how has your company adapted to these changes? 

Kumar Pratik: In recent years, the shift has been from Mobile-First to AI-First, which happened almost overnight. In the past, the industry focused on building stable interfaces; now, it's about building intelligent systems. We adapted to this by embedding AI into our own Software Development Life Cycle. We have a focus on Integrated Quality & AI Engineering, where we engineer the prompts, the data pipelines, and the governance layers that make AI safe for enterprises. 

In recent years, we have leveled up our offerings to focus on where the world is headed. We solve business hurdles through AI consulting, BPM, and product innovation, while also helping companies breathe new life into their tech through legacy system modernization and enhanced customer experience. To make sure the execution is flawless, we provide dedicated developers who are specialists in specific tech stacks, so you are always working with an expert. 

In 2025 alone, we organized 15 community meetups and hit 6 major global conferences to see exactly where developers are hitting walls with AI integration. This means by the time our services reach you, they’ve already been battle-tested by the global tech community and refined to solve real-world problems. 

StartupTalky: What key metrics do you track to check the company's growth and performance? 

Kumar Pratik: We track our growth by looking at three main pillars: Velocity, Trust, and Experience. When I talk about velocity, it’s about how much our AI-augmented workflows speed up delivery while actually improving code quality. We want to get our clients to market ahead of their competitors without cutting corners. 

For Trust, we look at our footprint in the open-source world. A great example of this is our gluestack library, which recently took both the #1 and #2 spots in the 2025 State of React Native survey. To us, there is no better proof of technical authority than when the global developer community chooses to build on your foundations. 

Finally, we obsess over giving the best partnership experience to our clients. We measure this through the long-term loyalty of our 600+ clients, keeping a close eye on our 4.9 Clutch rating and metrics like Net Promoter Score to ensure we are actually making their lives easier. 

StartupTalky: What were the most significant challenges your company faced in the past year, and how did you overcome them? 

Kumar Pratik: Our biggest hurdle this year was the "AI Trust Gap." While every CXO wanted AI, they were rightfully terrified of hallucinations and data leaks. 

By connecting AI agents to precise, real-time data sources, we ensure every output is "fact-checked" against a verifiable knowledge base before it reaches the user. This approach eliminated the "Trust Gap," turning experimental AI into a production-ready business asset. 

StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off. 

Kumar Pratik: Our marketing strategy is all about "Community-Led Growth." We combine growth marketing and targeted ads with a heavy focus on being where the action is—attending global conferences and organizing our own meetups to talk directly with companies about their real-world struggles. We keep things relatable on social media, but we also dive deep with our monthly dedicated magazines covering React Native, AI, and Fintech, with a new Healthcare edition launching next year. 

Even with enterprise leaders, we focus on personal connections and community. The recently organised thegeekconf is a good example. 140+ leaders from 30+ companies attended the exclusive roundtable version of the conference. 

The secret sauce is how we navigate the marketing funnel. We don't do "one-size-fits-all"; we analyze our data to see what suits each specific audience, whether they need a quick AI fix or a total legacy overhaul. Our biggest growth hack has been this exact ability to read the room: we get to know the audience so well that we can frame custom solutions for their specific pain points before they even have to ask. By turning community insights into bespoke tech strategies, we’ve moved past cold pitching to building real, trust-based partnerships. 

StartupTalky: What are the important tools and software you use to run your business smoothly? 

Kumar Pratik: Our Business operations are streamlined through a stack prioritizing transparency and velocity. Linear is used for high-speed product tracking, while Notion serves as the central knowledge hub for global teams. Design-to-development handoffs are managed via Figma integrated with internal Storybook workflows. For infrastructure, Vercel and AWS provide the scalability required for global deployments, backed by Zoho One for integrated HR and financial operations. 

StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen between India and the world? 

Kumar Pratik: The global market, particularly the US and Europe, is currently driven by Legacy Modernization, where enterprises are swapping technical debt for AI-ready architectures. In contrast, the Indian market is witnessing a "Digital-First" surge in traditional sectors like manufacturing and retail. Globally, the future lies in Industrial IoT and Fintech 2.0, with India serving as a primary innovation hub for scalable middleware due to its robust public digital infrastructure. 

StartupTalky: How are you using AI, whether in service delivery, internal processes, or customer experience, and what impact has it created? 

Kumar Pratik: AI is embedded into the core delivery model through AI-Augmented Coding, utilizing custom LLMs to automate boilerplate tasks and reduce development cycles by nearly 30%. 

Internally, AI-driven sentiment analysis tools monitor project health and resource allocation in real-time. For customers, the impact is felt through the delivery of "Cognitive Interfaces"—applications that use Generative AI to adjust UI/UX based on real-time user behavior and intent.

StartupTalky: How do you plan to expand the Customers, service offering, and team base in the future? 

Kumar Pratik: Moving into 2026, our roadmap is about taking the deep technical expertise we've gained over the years and applying it to high-stakes industries. We are significantly expanding our footprint in Fintech and Healthcare, where the stakes for security and precision are highest. 

Rather than just being an execution partner, we are leaning heavily into Consulting, using our knowledge to help organizations in these sectors navigate complex digital transformations. 

StartupTalky: One tip that you would like to share with another Service company founder? 

Kumar Pratik: Stop selling man-hours. In the age of AI, time is becoming cheap, but certainty is becoming expensive. If you sell hours, you are a commodity that can be replaced by a script. If you sell the quality, security, and business outcome of the software, you are a partner. In 2026, let’s sell the house, not the hammer.

Explore more Recap'25 interviews here.