Lucep - Plug It Into Your Marketing Campaign to Automate Lead Generation

Preeti Karna Preeti Karna
May 28, 2022 5 min read
Lucep - Plug It Into Your Marketing Campaign to Automate Lead Generation

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Lucep.

Initiating customers' interest in your product is the foremost thing to do in marketing. Businesses in any industry have to generate leads to initiate their business. Lucep is a SAAS product that can be integrated into Facebook, Instagram, or Google campaigns to automate lead qualification. It connects the leads to the sales team and helps the business grow.

Read the startup story of Lucep, its founders, the industries it is serving, the marketing strategy, and more about it.

Lucep - Company Highlights

Startup Name Lucep
Headquarters Bangalore
Industry SAAS
Founders Kaiesh Vohra and Zal Dastur
Founded 2014
Website lucep.com

Lucep - About
Lucep - Industry
Lucep - Founders and Team
Lucep - The Idea and Startup Story
Lucep - The Product and Service
Lucep - Business Model and Revenue Model
Lucep - Customer Acquisition
Lucep - Marketing Strategy
Lucep - Challenges Faced
Lucep - Tools Used in the Company

Zal Dastur - Co-founder of Lucep

Lucep - About

Founded in 2014, Lucep is a SAAS Startup to helps businesses in getting direct digital leads efficiently. It is a lead distribution platform.

The Lucep mobile app helps your business connect directly with your digital leads. Businesses can plug Lucep into their marketing campaign to automate lead generation.

Lucep - Industry

EdTech (global market): USD 85 Billion in 2021, it is expected to reach over 230 Billion U.S. dollars by 2028, growing at a CAGR of 15% during 2022-2028.

Automotive (India): Rs. 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026.

Real Estate (India): Expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021.

Banking (global market): The global digital banking market size was valued at $803.8 Billion in 2018, and is anticipated to reach $1610 Billion by 2027, growing at a CAGR of 8.9% during the forecast period.

SaaS startups (India): $8 billion in 2021, poised to touch as much as $100 billion in revenues by 2026.

Lucep - Founders and Team

Kaiesh Vohra is the Co-founder and CEO of Lucep and Zal Dastur is the Co-founder and COO of the startup.

β€œWe don’t carry our personal prejudices or preconceptions when we sit down on a table to make a decision. I know Kaiesh since we were 10 and the bond that we share is beyond that of colleagues in an organisationβ€¦β€œIt all started one evening when I was out with some friends, drinking, and Kaiesh called. He told me that he wanted to start off and that he wanted me to move to Bangalore and join him. He gave me 1 hour to respond. I made the call an hour later, and here I am”. - Zal Dastur, Co-founder and COO, Lucep

Lucep - The Idea and Startup Story

We handled several enterprise clients when we started off as a tech company to make calling queue management software, but in the process realised its unseen potential for SMEs. That is when the idea was born and we took it up right away. But then we were turned down by 3 major investors. Lucep is still bootstrapped.

Lucep - The Product and Service

Lucep is an automated lead response, qualification and distribution system that integrates into your existing marketing and sales technology stacks. The API can be consumed as needed, with the overall goal of improving your customer experience.

For example, form fills from Facebook Lead Ads or Google Adwords landing pages can be picked up by Lucep instantly through our integration with the forms, and pushed through into a CRM, responded to instantly using automated lead qualification sequences, and distributed to the right sales team member(s) as a callback request.

Lucep is still bootstrapped, and we send millions of leads to thousands of SMB and startup clients worldwide. At the same time, we are grateful for innovation support from companies such as Daimler and Metlife that has helped us develop dedicated solutions for them and other enterprise clients in the automotive, financial services, real estate and education sectors.

Lucep is still bootstrapped, but we are now working with the world’s largest companies in the verticals where we already have dedicated solutions. Lucep’s servers route millions of leads to sales and customer service teams all over the world.

Lucep - Business Model and Revenue Model

Lucep callback app for SMEs - Pricing based on a per-user model, starting from $10 per month per user. Free trial available.

Lucep automated lead qualification platform - One-time setup charges for platform usage, plus per lead cost based on channels selected. Custom pricing based on lead volume. Use our pricing calculator to figure out the cost per lead - https://lucep.com/get-a-quote.

Lucep - Customer Acquisition

The strategy for the first 30-50 users was to go after our own personal connections. Friends, family, ex-colleagues, and anyone we could think of that might find the tool useful. Once we got an understanding of which types of businesses and personas matched with our product and business then we started actively targeting people on LinkedIn with a compelling reason for them to talk to us. We used a combination of outbound calls and emails along with inbound from blogs, social media advertising, and email campaigns.

Lucep - Marketing Strategy

Our focus is on content marketing for inbound and email marketing for outbound, complemented by social media and event participation for raising brand awareness. As mentioned above, we have also participated in acceleration programs by Metlife and Daimler, which helped us develop enterprise solutions and generated more visibility and leads from companies curious to learn what kind of innovation we could bring to their sales processes. Most importantly, we make use of our own martech and sales app to improve and automate lead generation, response and qualification from our website, social, email and other digital channels.

Lucep - Challenges Faced

Our integration for a client required us to pick up social media form fills in a particular region and use our smart lead distribution algorithm to pipe the leads through instantly in real-time to the right sales team member in the right location nearest the customer.

The problem was that their social media in that region did not generate that many forms fill for it to be worth investing in, and it looked to be a waste. Then they decided to run a paid social campaign to generate leads and see if it made any difference. The results showed a 21% increase in qualified leads, as compared to their other regions running the exact same campaign. Since then, we work with clients who are already running paid advertising campaigns to generate leads. This shows the ROI from using Lucep (between 20-50% more leads qualified) very clearly when compared to their previous campaigns.

Lucep - Tools Used in the Company

A few tools which they use to run the startups are:

  • Slack and Asana for team collaboration
  • Google Meet for meetings
  • Missinglettr for social media management
  • Apollo.io for email marketing
  • Pipedrive as a CRM
  • Lucep for lead acquisition, lead response, lead qualification and lead distribution to our own sales team.

FAQs

When was Lucep founded?

Lucep was founded in 2014.

Who is the founder of Lucep?

Lucep was founded by Kaiesh Vohra and Zal Dastur in Bangalore.

What does Lucep do?

Lucep is used for:

  • Lead acquisition
  • Lead response
  • Lead qualification
  • Lead distribution

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