Scaling a Business While Raising Kids: Productivity Hacks for Mompreneurs

This article has been contributed by Purba Mazumdar, Founder & CEO, JoGenii.

Running a business is like raising a child—both require patience, resilience, and a whole lot of multitasking. As a mom of two and an entrepreneur building my startup for the last five years after a 15-year corporate career, I’ve had my fair share of struggles balancing Zoom calls with school drop-offs, product launches with bedtime stories, and investor meetings with sudden toddler meltdowns. 

If you’re a mompreneur, you know the challenge is real. But here’s the good news: It’s absolutely possible to scale your business while being an engaged and present parent. It’s not about doing it all—it’s about doing what truly matters. Over the years, I’ve learned to optimize my time, delegate effectively, and leverage technology to keep my business growing while still being there for my kids. Here’s how you can do the same.

1. Time Blocking: Your Secret Weapon for Sanity

One of the biggest shifts I made was ditching the never-ending to-do list and adopting time blocking. Instead of working in reactive mode (constantly responding to emails, calls, and unexpected interruptions), I proactively schedule my day into dedicated blocks of time.

• Mornings for Deep Work: Immediately after dropping the kids to school, I get in two hours of focused work—strategy planning, writing, or high-priority tasks that need my full attention. With my coffee in hand and the house still quiet, this is my golden time.
• Afternoons for Meetings & Collaboration: I schedule calls and team discussions when my energy is lower but engagement is key. I’ve even had brainstorming sessions while folding laundry—efficiency at its best!
• Evenings for Family & Personal Growth: Once the kids are home, I switch gears to spend quality time with them, followed by a bit of self-care or learning before bed.

By setting clear boundaries, I don’t feel guilty about working when I need to, and I’m fully present with my kids when it’s their time.

2. The Power of Saying ‘No’

When I first started, I said yes to everything—every networking event, every collaboration, and every “quick chat” request. It was exhausting. The turning point? Learning to say ‘no’ strategically.

Now, I evaluate every opportunity through these three questions:

• Does this align with my business goals? If not, it’s a no.
• Will this have a direct ROI (return on investment) in terms of growth, revenue, or learning? If not, it’s a no.
• Does this fit within my current bandwidth without sacrificing my health or family time? If not, it’s a no.

This has helped me free up time for what truly matters—both in business and in motherhood.

3. Delegation: Stop Being the Bottleneck

As moms, we tend to believe we need to do everything ourselves. In business, this mindset will slow you down. Learning to delegate was a game-changer for me.

• At Work: I hired associates for administrative tasks, outsourced social media scheduling, and empowered my team to take ownership of projects. The moment I stopped micromanaging, I saw my business grow faster.
• At Home: I accepted that I don’t need to be the one doing all the laundry, cooking every meal, or handling every school project. We hired a nanny and a maid for cooking and cleaning, and I involve my kids in age-appropriate chores. My eight-year-old loves “helping” whenever we ask him, whether it is organizing his bookshelf, folding the laundry, wiping the dishes after I have washed them and so much more!

Delegation isn’t about offloading work; it’s about trusting others so you can focus on your zone of genius.

How Women Entrepreneurs Support Other Women to Succeed

Women are the biggest supporters of their kind. Discover the perspectives of prominent female leaders who empower other women on their journey to success.

StartupTalkyJeenal Jain

4. Leveraging Technology for Efficiency

The right tools can cut your workload in half. Here are a few game-changers I swear by:

• Project Management: Trello and Asana keep my business tasks organized and help my team stay on track. I think of my home tasks also as mini-projects to tackle them better.
• Automations: Zapier helps automate repetitive tasks like sending follow-up emails or updating customer databases.
• Scheduling: Calendly eliminates the back-and-forth of booking meetings.
• Finance Management: QuickBooks simplifies accounting and invoicing, so I’m not scrambling at tax time.
• Kids' Routine Apps: I have used gotten my husband also to sync all of the kids’ school events, extra-curricular activities, homework and even our coffee-time together on Google Calendar. This helps us together coordinate family schedules, so we don’t miss important events, whether at home, the office or school. No more last-minute “Mom, did you sign my permission slip?” moments!

Technology isn’t about replacing human effort but optimizing it so you can focus on high-impact activities.

5. The 80/20 Rule: Focus on What Moves the Needle

Not all tasks are created equal. The 80/20 rule (Pareto Principle) states that 80% of your results come from 20% of your efforts. I apply this principle to both my business and personal life.

• In Business: I identify the 20% of activities that drive revenue and growth (e.g., sales calls, partnerships, product development) and prioritize those.
• At Home: I focus on the 20% of parenting moments that create the strongest bonds—quality one-on-one time, meaningful conversations, and being present during important milestones.

By focusing on the high-impact 20%, I get better results with optimum effort.

6. Creating a Support System: You Don’t Have to Do It Alone

It took me a long time to accept that asking for help is not a weakness—it’s a strength. I built a solid support system that includes:

• A strong team at work that I trust and empower.
• My husband who is an equal partner and parent.
• Family and friends who step in when needed, whether it’s babysitting for an important meeting or just offering a listening ear.
• A network of fellow mompreneurs who understand the struggles and can offer advice and encouragement.

Entrepreneurship can be lonely, but it doesn’t have to be if you intentionally build a support network.

7. Mindset: Progress Over Perfection

The truth is, there’s no such thing as “having it all together.” Some days, my business thrives but the laundry piles up. Other days, I spend extra time with my kids, and emails go unanswered for a few hours. And that’s okay.

I’ve learned to embrace progress over perfection. Growth happens in small, consistent steps, not in perfect balance every single day.

Final Thoughts

Scaling a business while raising kids is no easy feat, but it’s 100% possible with the right strategies in place. By managing your time effectively, setting boundaries, leveraging technology, and building a support system, you can grow your business without sacrificing precious moments with your family.

Remember, you’re not just running a business—you’re building a legacy for your children to see what’s possible. And that, in itself, is a superpower.

Here’s to thriving as a mompreneur!

Do You Wonder How Women Manage Work and Family?

Read on to know to get some tips on how to manage work and family as a women entrepreneur.

StartupTalkyAshwini