New Marketing Services Unveiled by Swiggy to Help Restaurants Prosper

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Nitin Konde, Apoorva Bajj

Aug 1, 2024 — 2 min read

New Marketing Services Unveiled by Swiggy to Help Restaurants Prosper

A restaurant's success in today's highly competitive meal delivery market depends on its ability to stand apart. To help its restaurant partners increase their visibility and client interaction, Swiggy, India's leading on-demand convenience platform, has introduced a range of off-app marketing tools. Helping restaurants increase their visibility on social media sites like Facebook, Instagram, and WhatsApp is the goal of this offering, which is available to partners across India.

Through the use of influencer marketing, social media ads (Facebook and Instagram), and WhatsApp marketing, Swiggy's new marketing offerings enable restaurant partners to enhance their online visibility. In order to increase traffic to their menu pages on Swiggy, restaurants can team up with prominent local food influencers and target Swiggy users with ads on Facebook and Instagram. You can obtain a better return on your ad spend with these strategies combined with hyper-local and behavioral targeting; they boost brand awareness and consumer engagement.

To survive in today's competitive restaurant industry, players need more than simply delicious food. Through the integration of influencer marketing, social media, and WhatsApp with the capacity to recruit new users through the Swiggy platform, our new suite of marketing services assists brands in expanding their consumer base. According to Ajit Panigarhi, Swiggy's AVP of Restaurant Marketing and Growth, "With this, we bring the combined power of social media and Swiggy even to the smallest of the restaurant partners to solve for restaurant growth."

The New Marketing Service Will Act as a Catalyst for Restaurant Partners

Swiggy brings reliable influencers through verified agencies to developing brands, simplifying influencer marketing. Content generation and branding are managed by these agencies to reach highly relevant local Instagram users.

Better Instagram and Facebook advertisements allow restaurant partners to reach Swiggy customers and drive high-intent people to their menu pages.

Restaurants can now send Swiggy clients branded WhatsApp messages and app push notifications. During festivals and special events, this direct and personalized approach helps businesses stand out.

Building a Strong Restaurant Partner Ecosystem

As part of its mission to build an effective Restaurant Partner Ecosystem, Swiggy is launching this program to help businesses overcome the obstacles they encounter. An effort called "Staffing Support" was previously introduced by Swiggy to assist partners in hiring skilled workforce at their establishments. In addition, the company has also introduced licensing support to assist restaurants in obtaining or renewing licenses, including FSSAI, GST, and trademarks. Restaurants can now generate personalized marketing links for their campaigns using Swiggy's new SmartLinks function, which increases engagement and traffic.

Across India, this program is presently operational. The Swiggy Owner app has an icon for Restaurant Services where interested restaurant partners can access this service.