Aman Gupta Turns ₹12 Lakh Into ₹40 Crore, Credits 'Instinct, Not Excel' for Record Shark Tank India Win
Aman Gupta, Co-founder of boAt Lifestyle and a popular investor on Shark Tank India, shared a striking investment update today on LinkedIn. Gupta revealed that his INR 12 lakh investment in Let’s Try, a snack brand founded by Nitin Vinod Kalra along with his family, has now grown to an extraordinary INR 40 crore.
Opening his post with a playful line, Gupta wrote: “I couldn’t make money in Nvidia Chips. But I made money in Bhujiya Chips.” His humorous comparison quickly caught attention across social media.
The brand, featured in Season 1 of Shark Tank India, was not a favourite among investors at the time. Gupta noted that it was a company “almost nobody wanted to invest in,” yet he backed it purely on gut feeling. He stressed that he is not a numbers-heavy investor, saying, “I have never been an Excel sheet investor. I invest in founders, not formulas.”
A Historical Return for a Shark Tank India Investor
Gupta’s investment in Let’s Try has now delivered a 333x return in four years, equivalent to nearly 33,233% growth, the highest recorded outcome for any shark in Shark Tank India’s history.
Reflecting on this milestone, Gupta wrote: “Some call it luck, but I call it instinct. I call it backing passion, madness & hunger.”
The staggering return highlights Let’s Try’s strong execution under the leadership of founder and CEO Nitin Vinod Kalra, who has rapidly scaled the business from a small snack brand to a fast-growing FMCG player.
Founder-First Investing Pays Off
Gupta’s post emphasises a significant trend in India’s early-stage investing ecosystem. At a time when many investors rely heavily on projections and complex financial models, his approach supports the value of intuitive, founder-led decision-making. Let’s Try’s success demonstrates that unglamorous consumer categories like traditional Indian snacks can still deliver massive outcomes when paired with the right execution and market demand.
Let’s Try: From Shark Tank Pitch to Industry Breakout
While Gupta did not elaborate on the details of his exit, the numbers speak for themselves. The brand’s journey from a Shark Tank pitch to a multi-crore valuation has become one of the biggest success stories associated with the show.
With this milestone, Let’s Try and its founder Nitin Vinod Kalra have secured a prominent place in the narrative of India’s booming D2C snack market — and Gupta’s instinct-driven bet stands as the most successful one in Shark Tank India’s history.
Muskaan Kapoor
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