In an Antitrust Investigation, Former Amazon Merchant Appario Retail Has Sued CCI

Nitin Konde, Apoorva Bajj

Sep 30, 2024 — 3 min read

In an Antitrust Investigation, Former Amazon Merchant Appario Retail Has Sued CCI

According to court documents, Appario Retail, the former biggest seller on Amazon India, in which the e-tailer had a shareholding, has filed a lawsuit in the Karnataka High Court against the Competition Commission of India (CCI).

Based on an antitrust regulator's findings, the Bengaluru-based company has petitioned the court to suppress a probe into Amazon and its vendors. Amazon India sold the seller firm to Clicktech in April. As a result, the seller firm has petitioned the court to have the report that identified it overturned. The court's hearing date on the subject is still unknown.

CCI’s Findings Against Amazon and Flipkart

This event coincides with rumors that the Competition Commission of India (CCI) has found that Amazon and Flipkart are giving preference to some merchants in India, and that the watchdog may fine these two online retailers.

Delhi Vyapar Mahasangh, a traders organization and an affiliate of the Confederation of All India Traders (CAIT), initiated the CCI investigation in October 2019. The organization alleged that Amazon and Flipkart favored certain sellers over others.

Since then, online markets and small merchants have been debating this issue frequently. Amazon and Flipkart both insist that they have complied with Indian laws. For a limited number of consumers who are paid subscribers, Amazon and Flipkart launched their main holiday sale on 26 September 2024 in order to provide speedier delivery and other services.

In order to comply to regional e-commerce regulations, Amazon had to sell its ownership in Appario Retail, the second selling business. Amazon delisted and closed down Cloudtail, the largest seller at the time, in 2022. Catamaran Ventures, the founder of Infosys, and Amazon both had stakes in the business.

The Significance of the Appario Retail Litigation

Amazon has continuously refuted any misconduct, asserting that it abides by Indian law and handles all of its merchants equally. The company's operations in India are seriously challenged by the CCI's conclusions and the ensuing legal action.

The action could have larger ramifications for India's e-commerce sector and represents the first legal challenge to the CCI's inquiry. Should Appario succeed, it might create a precedent that would encourage other businesses to question the CCI's jurisdiction.

Ecommerce Companies in India Are Under Strict Scanner

Increased surveillance has been directed towards the Amazon in India. A question that was posed by the Minister of Commerce, Piyush Goyal, in August was whether or not the exponential expansion of eCommerce companies in the country was a "matter of concern" or something that should be celebrated.

The government is also keeping a close eye on businesses that engage in quick trade. On 20th September a media report stated that the trade promotion organization DPIIT forwarded a complaint against rapid commerce companies that it had received from a retail sector body to the CCI. The report also stated that the commission had the option of taking suo motu notice of the matter.