BharatPe and the NASSCOM Foundation Collaborate to Assist Maharashtra's Female Entrepreneurs

One of India's top fintech companies, BharatPe Group, has teamed up with the Nasscom Foundation to support female entrepreneurs in Maharashtra regions. 1,500 rural women from six districts—Ahmednagar, Beed, Buldhana, Latur, Sindhudurg, and Kolhapur—have been given the means to formalise and expand their enterprises as part of the "Formal Registration and Digital Market Linkage Program for Women Entrepreneurs," which has made it easier for them to integrate into the formal economy.

Furthermore, 250 of the 1,500 women received market connections, which improved their financial security and business prospects. By improving financial inclusion and facilitating the expansion of their enterprises, this programme has the potential to significantly improve the lives of rural women entrepreneurs.

BharatPe Cares

The project was started under the umbrella of "BharatPe Cares," a CSR programme run by the BharatPe Group, and aligns with the brand's mission to improve lives by providing inclusive, creative, and dependable financial solutions. The effort is part of the BharatPe business PAYBACK's CSR campaign. The programme's objectives are to help rural women entrepreneurs run their businesses by formalising MSME documentation and connecting them to the online market. The programme selected individual women entrepreneurs from the ecosystem of the Maharashtra State Rural Livelihood Mission (MSRLM).

Providing Training to Women Entrepreneurs

In addition to pertinent formalisation and market-linking solutions, Local Resource Persons (LRPs) received training on a variety of government programs. In addition, the LRPs held training sessions for female entrepreneurs in rural areas and are anticipated to offer ongoing assistance to facilitate the expansion of their enterprises. Through platforms including MSME Global Mart, GEM, UMEED Mart, and ONDC, the participants acquired market access and learnt about FSSAI licenses, Udyam registration, and Shop Act registration.

The CEO of BharatPe, Nalin Negi, spoke on the collaboration, saying, "The company is thrilled to partner with the Nasscom Foundation to advance rural women's entrepreneurship in Maharashtra." BharatPe is committed to advancing financial inclusion and opening doors for female entrepreneurs nationwide. The company has collaborated with a women's entrepreneurship platform in recent years to support Indian women entrepreneurs as they pursue self-sufficiency and business expansion.

Through this programme, the organisation has been able to connect with rural women entrepreneurs and provide them with the necessary tools to formalise their businesses and take them to new markets, thus facilitating their expansion. In BharatPe's objective to promote inclusive financial empowerment throughout India, this alliance represents a significant milestone.

By collaborating with the Nasscom Foundation, the company will keep making a positive impact on enabling women entrepreneurs—including those in rural areas—to realise their full potential and add to India's success narrative.

"We are excited to collaborate with BharatPe to empower rural women entrepreneurs in Maharashtra by providing them with the tools and resources they need to succeed in business," said Rostow Ravanan, Chairperson, Nasscom Foundation. This programme is a fantastic fit with Nasscom's mission to help rural women achieve economic independence and sustainable livelihoods. In addition to facilitating these women's entry into formal business, Nasscom has also helped them reach their full potential and become self-sufficient by giving them access to government programmes, digital market connections, and necessary training.

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