Bhuvam Bam Becomes Co-Founder of Peppy, a D2C Sexual Wellness Brand

Nitin Konde, Varun Bhardwaj

Dec 14, 2024 — 3 min read

Bhuvan Bam Joins Peppy as Co-Founder, Enters Sexual Wellness Industry

In order to expand the brand's reach across demographics and customer cohorts, actor and content maker Bhuvan Bam has joined direct-to-consumer (D2C) company Peppy as a cofounder and investor.

Entrepreneurs Devansh Agarwal and Shyamal Gupta launched the sexual wellness and pleasure company last year. It was entirely funded by bootstrapping until 2024, when it raised its pre-seed round from outside angel investors. With a current valuation of INR 50 crore, it intends to attract further money in the seed phase.

"Peppy, in my opinion, offers a chance to promote a much-needed shift in India's views on sexual pleasure. Even though society has changed a lot, people are still held back by the taboo around physical closeness. It hinders candid conversations about personal needs, underscoring the importance of establishing forums for such dialogues," Bam stated. Through his partnership with Peppy, he hopes to assist people in overcoming these social conventions and enabling them to confidently and easily embrace their path to intimacy.

Global and India’s Sexual Wellness Market

Among the angel investors in the pre-seed round were Bam, Ruchi Gupta, and Rohit Raj, the founder and CEO of BBKV Productions. According to the firm, it is now increasing its seed round in order to broaden its market reach and sales channels.

The global market for sexual wellness was assessed by Allied Market Research to be worth $20.6 billion in 2023 and is projected to increase at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2033, reaching $32.5 billion. By 2030, the Indian sexual wellness industry is projected to have grown from $1.15 billion in 2020 to $2.09 billion.

The increasing number of health concerns about sexual dysfunction and well-being is the main factor driving the sexual wellness market in India. This is because the prevalence of sexually transmitted diseases (STDs) like herpes, chlamydia, and HIV is rising nationwide. In addition, the Indian government is implementing programs and efforts pertaining to comprehensive sex education, which is improving the market's outlook.

Positive government and independent non-governmental organisation actions encouraging the appropriate use of contraceptives are also driving the market. In addition, there are a growing number of direct-to-consumer (D2C) businesses in the nation that provide sexual wellness products and services, such as sexologist consultations and diagnostics, to help clients enhance their sexual and reproductive health through discreet product deliveries and free online consultations.

Peppy’s Operational Roadmap

In India, intimate wellness has sometimes been overlooked, although it is undeniable that having a satisfying sexual life is essential to one's general pleasure and wellbeing. Peppy is breaking down boundaries and normalising conversations about pleasure with the distinctive inventiveness and interpersonal skills of Bhuvan and Rohit.

According to Agarwal, Peppy is about changing India's perspective on intimate happiness, not just about selling goods. Peppy wants sexual wellness items to be as common (and guilt-free) as your favourite food or beauty products. With its superior quality and user-friendly, body-safe designs, the brand aims to make sure that everyone, regardless of age, gender, income, or background, can obtain what they need to feel good.

Bhuvan Bam is a popular YouTuber, who recently started his production house and funded in HYPD Technologies. Know about Bhuvan Bam as investor.