Blinkit Unveils Feature for Deleting Order History

Blinkit, Zomato's fast commerce subsidiary, has implemented a novel feature that enables users to eliminate order history from their accounts. Albinder Dhindsa, the CEO and originator of Blinkit, disclosed the advancements on LinkedIn, a networking platform. Dhindsa stated in a post that the feature was introduced last week and that over one million orders have been deleted since its implementation. Customers can now delete orders from their Blinkit order history. Since the brand implemented this feature last week, 104,924 orders have been eliminated. Dhindsa highlighted the feature with a tagline, "A new year, a new order history."

Keep in mind that if an order is deleted, it cannot be restored, and the customer's account will no longer include the details. At the moment, each order must be deleted separately; there is no way to delete several orders at once. Orders that are more than a year old can also be deleted.

Blinkit Showing its Dominance in Quick Commerce Sector

The most recent offering comes weeks after Blinkit strengthened its top management by appointing Vipin Kapooria, a former executive from Flipkart and OYO, as its new chief financial officer (CFO). This year, the giant of rapid commerce has launched numerous new products. It launched a new app called Bistro earlier this year, marking its entry into the rapid food delivery market. Additionally, it introduced "Blinkit Seller Hub," which enables vendors to list themselves on the site, and started testing huge order fleets. Additionally, it introduced fast delivery of passport-sized pictures and the return option for items like apparel and shoes.

Expanding its Operations in Jammu

In keeping with Zomato's plan to extend its rapid commerce company to Tier II cities, the development coincided with Blinkit's expansion to Jammu. Over the past several years, the rapid commerce market has seen a dramatic increase in popularity throughout the nation. In light of this, Blinkit generated INR 1,156 Cr in revenue during the second quarter (Q2) of the fiscal year 2024–25 (FY25), which is more than twice as much as the INR 505 Cr it generated during the same period last year. Additionally, it was able to reduce its adjusted EBITDA loss from INR 125 Cr in Q2 FY24 to INR 8 Cr in the reporting quarter.

A lot of experts are worried about the rapid commerce model since they think the ten-minute delivery won't be profitable. However, Blinkit's most recent figures seem to have disproved this theory. Many people have already hurried to predict that Blinkit will soon be the group waggon puller. Zomato's other diversifications may surprise as well, in addition to the near-duopoly that Swiggy and Zomato have been experiencing in the Indian market lately.

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StartupTalkyNitin Konde