Blinkit Launches Seller Hub to Facilitate Vendors' and Brands' Onboarding

Nitin Konde, Varun Bhardwaj

Oct 25, 2024 — 3 min read

Blinkit Launches Seller Hub

In a LinkedIn post, Blinkit Chief Technology Officer Sajal Gupta announced the debut of Seller Hub, the seller programme for Zomato's rapid commerce platform, on October 23, 2024. This business structure is based on Fulfilled by Amazon (FBA), which is an e-commerce service offered by Amazon.

Brands and Sellers Can Onboard Hassle Free

Brands and sellers will be able to onboard the rapid commerce platform without interacting with a middleman thanks to the Blinkit Seller Hub. It provides services including advertising, catalogue and pricing management, dark store-wise availability, and inventory tracking.

According to Gupta, the company's goal was to develop a seller programme in fast commerce that was far superior to all others, and the original FBA Amazon has always served as its benchmark. In order to achieve this, the firm has introduced Blinkit Seller Hub, which allows brands to sell through Blinkit entirely on their own without interacting with the company or any middlemen (though Blinkit is available if companies require it). "We think that by developing technology that offers companies greater authority and control over their online presence, we can better serve the community of brands." According to Gupta, more than 200 companies currently have access to their Seller Hub, and the firm wants to expand that number as soon as the necessary document verifications are completed.

The Recent Developments of Blinkit

In order to solve the crucial problem of size and fit that online buyers encounter, Blinkit recently launched a new service that permits returns and exchanges for apparel and footwear within ten minutes in a few Indian cities.

Blinkit currently has 791 dark stores, which are micro-warehouses that allow for 10-minute delivery, as of September 30. At the end of June, the company had 639 stores. By the end of this fiscal year, the company aims to have 1,000 dark stores and, by the end of 2026, 2,000. It is attempting to reach Tier-II and Tier-III cities with its services. According to reports, Blinkit fulfilled 92.9 million orders during the July–September quarter, generating a gross order value (GOV) of almost INR 6,000 crore.

Blinkit’s EMI Option

Customers may now divide payments for purchases over INR 2,999 thanks to Blinkit's EMI (Equated Monthly Installments) option. All orders, with the exception of those that contain gold and silver coins, will have this option.

The goal of Blinkit's new EMI feature is to increase the number of users on its site and encourage larger transactions. This option can facilitate larger orders since more and more customers rely on rapid commerce for household goods, groceries, and other commodities. According to specialists monitoring this market, allowing customers to stretch payments over time may also result in higher-value transactions.

Adding EMI as a payment option fits with Blinkit's strategy of growing its clientele and fostering customer loyalty. Companies like Blinkit, Swiggy Instamart, and Zepto are fighting for market share in the fiercely competitive world of quick commerce. Blinkit aims to raise its average order value—a crucial indicator of its growth strategy—by enabling these kinds of transactions.