Blinkit is Now Offering a 10-Minute Ambulance Service
A 10-minute ambulance service has now been introduced by Blinkit, Zomato's rapid commerce division. In a post on X, Albinder Dhindsa, cofounder and CEO of Blinkit, stated that the firm is making the initial move to address the issue of delivering prompt and dependable ambulance service in several locations. He stated that the ambulance service, which would begin with five vehicles in Gurugram on January 2, will soon be extended to other locations. Users will "start seeing an option to book a Basic Life Support (BLS) ambulance" on the app, according to Dhindsa. AEDs (automated external defibrillators), oxygen cylinders, stretchers, monitors, suction machines, and necessary emergency medications and injections are among the life-saving devices he said the ambulances are outfitted with.
Operating at Affordable Cost
In addition, every ambulance has a qualified driver, a paramedic, and an assistant. According to the CEO, the brand will provide this service at a price that is reasonable for consumers and make long-term investments to truly address this pressing issue. Dhindsa added that the business is carefully developing the service in order to roll it out in the key cities in the upcoming two years. Over the past year, Blinkit has been progressively adding new features and extending its services to further cities. But according to Dhindsa, the new launch is more about finding a long-term solution to this "critical problem" than it is about making money.
Blinkit Continues to Rollout New Initiatives
In addition to launching its services in Jammu earlier this week, Blinkit also introduced a function that lets consumers remove their order history. Over the past several years, the rapid commerce market has seen a dramatic increase in popularity throughout the nation. In light of this, Blinkit generated INR 1,156 Cr in revenue during the second quarter (Q2) of the fiscal year 2024–25 (FY25), which is more than twice as much as the INR 505 Cr it generated during the same period last year. Additionally, it was able to reduce its adjusted EBITDA loss from INR 125 Cr in Q2 FY24 to INR 8 Cr in the reporting quarter.
A lot of experts are worried about the rapid commerce model since they think the ten-minute delivery won't be profitable. However, Blinkit's most recent figures seem to have disproved this theory. Many people have already hurried to predict that Blinkit will soon be the group waggon puller. Zomato's other diversifications may surprise as well, in addition to the near-duopoly that Swiggy and Zomato have been experiencing in the Indian market lately.
The fast commerce market in India is estimated to be worth $3.34 billion and is expected to expand at a compound annual growth rate (CAGR) of more than 4.5% to reach $9.95 billion by 2029. Despite this growth, statistics indicate that the industry only accounts for 7% of its projected $45 billion total addressable market, indicating significant room for expansion.
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