EaseMyTrip Has Expanded Into the Medical Tourism Sector

Nitin Konde, Apoorva Bajj

Sep 19, 2024 — 2 min read

EaseMyTrip Has Expanded Into the Medical Tourism Sector

With the acquisition of a 49% equity stake in Pflege Home Healthcare for INR 30 crore and a 30% stake in Rollins International for INR 60 crore, the online travel platform EaseMyTrip announced on 17 September 2024 that it would be entering the rapidly expanding medical tourism market.

The board of directors of EaseMyTrip has given its approval to purchases totaling INR 90 crore to expand into the medical tourism industry, the firm stated in a filing with the exchange.

The Deal of EaseMyTrip and Pflege Home Healthcare Offerings

Through the acquisition of a 49% equity investment in Pflege Home Healthcare, which is located in Dubai, EaseMyTrip has made its debut in the healthcare service market. The transaction was completed at a cost of INR 30 crore. In addition to providing crucial medical equipment like ventilators and oxygen, Pflege is well-known for its comprehensive range of home-based medical care services, which include visits of the doctor, nursing care, physiotherapy, and the provision of additional medical equipment.

This patient-centered approach, which places an emphasis on providing compassionate care in the comfort of the patient's own home, will now be incorporated into the services that EaseMyTrip provides to clients who are looking for medical treatments in other countries.

As a result of this agreement, EaseMyTrip intends to offer opportunities for individuals who are looking for healthcare solutions that are easily accessible, particularly in Dubai, which is a significant centre for medical tourists from all over the world.

The Chief Executive Officer and Co-Founder of EaseMyTrip, Nishant Pitti, stated that the addition of Rollins International and Pflege Home Healthcare has resulted in a considerable expansion of the company's portfolio. "As a result of this change, we are able to reinvent medical tourism by making it more accessible and easy for our clients. For both domestic and foreign tourists, we are dedicated to providing care that is both seamless and of the highest possible quality, whether they are seeking medical treatment or wellness retreats," Pitti added.

The Deal of EaseMyTrip and Rollins International and Offerings

Rollins International is a firm that specialises in gluten-free, lactose-free, and allergen-free food products, health supplements, and new-age wellness therapies. EaseMyTrip has also bought a 30% share in Rollins International, which was valued at INR 60 crore at the time of the acquisition.

The wellness centres that Rollins maintains may be found in various major cities in India, such as New Delhi, Mumbai, Bengaluru, and Hyderabad. It is anticipated that Rollins will continue to expand its operations. Through the acquisition of this company, EaseMyTrip will be able to serve a growing market of health-conscious travellers who place a high priority on their wellness and nutritional requirements while they are away.

Through the incorporation of Rollins' expertise in wellness and allergen-free products, EaseMyTrip intends to develop travel experiences that cater to the specific health and lifestyle requirements of its consumers.