Success Story of EaseMyTrip - How is it Making Traveling Easy and Convenient?

Anik Banerjee Anik Banerjee Sarika Anand Sarika Anand
Jun 23, 2022 15 min read
Success Story of EaseMyTrip - How is it Making Traveling Easy and Convenient?

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by EaseMyTrip.

People are 30% more prone to heart attacks if they go 5 years without enjoying a vacation. Traveling is one of the activities that has proven more than one benefit to our body and mind because it refreshes both.

Who doesn't like to travel? Traveling, any day, helps us learn and experience more than we do when we are restricted to our homes or lead a sedentary lifestyle. However, most often it was seen that people went confused or couldn't muster courage enough to go on vacation due to all the complexities involved in it, which are aggravated by the lack of knowledge about the destination chosen and the updates about the appropriate fare to be carried. Furthermore, most people had to carry a considerable amount of cash during the trip, which also included enormous risks. Now, all of these don't matter much anymore with the birth of EaseMyTrip. EaseMyTrip is a one-stop website built for the end-users so that they can freely travel anywhere without worrying much about anything during their trips. From booking flights to seeing sights, booking cabs during the trip and throughout it, and planning a complete holiday without breaking the banks, Easemytrip helps the travelers rest assured.

Launched by Nishant Pitti, Rikant Pitti, and Prashant Pitti, EaseMyTrip was founded in 2008 as a disruptive idea of establishing an Indian internet travel firm. The firm, which is based in New Delhi, offers hotel reservations, airline tickets, vacation packages, bus reservations, and other white-label services.

Read more about EaseMyTrip, its Latest News, Startup Story, Mission and Vision, Business model and revenue model, Logo, Partnerships, Acquisitions, Growth, Competitors, the Travel Industry, and more. Β 

EaseMyTrip - Company Highlights

Startup Name EaseMyTrip
Headquarters New Delhi, India
Industry Travel
Products Booking flights, hotels, holidays, buses, trains and cabs
Founders Nishant Pitti, Rikant Pitti, and Prashant Pitti
Founded 2008
Area Served Worldwide
CEO Nishant Pitti
Valuation $274.42 million (Rs 2,040 crores in May 2021)
Revenues $8.04 Mn (Rs 59.78 crores in FY21)
Website www.easemytrip.com

EaseMyTrip - About
EaseMyTrip - Travel Industry
EaseMyTrip - Founders And Team
EaseMyTrip - Startup Story
EaseMyTrip - Mission and Vision
EaseMyTrip - Logo
EaseMyTrip - Business Model and Revenue Model
EaseMyTrip - Partnerships
EaseMyTrip - Growth
EaseMyTrip - IPO
EaseMyTrip - Competitors
EaseMyTrip - Acquisitions
EaseMyTrip - Challenges Faced
EaseMyTrip - Awards and Recognitions
EaseMyTrip - Future Plans

EaseMyTrip - About

Also known as Easy Trip Planners, EaseMyTrip is a company that sells tickets, transportation, tour packages, and lodging. Located in New Delhi's Patparganj Industrial Area, EasyMyTrip is an Indian internet travel agency. This travel agency has offices all across India and the world. It runs a travel website that offers discounts on flights, hotels, bus tickets, and vacation packages.

The firm provides a wide range of transportation products and services to meet the demands of travelers traveling inside the country as well as to and from other countries. It offers consumers a wide range of resources and information to help them plan, research, book, and purchase travel services and goods both inside India and to other countries. Products and services are available online through its websites and mobile applications. The company uses data and analytics to tailor the customer experience on the websites and mobile applications based on prior searches and purchases, which they think enhances customer engagement and chance of purchase.


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EaseMyTrip - Travel Industry

As more sectors migrate to digital channels, India's online travel business is maturing. Gross reservations for online travel will rise in double digits, outpacing the total travel industry. The online travel business in India is quickly evolving as a result of the introduction of the internet and the rise of artificial reality (AR), as a rising number of Indians have resorted to the convenience of the web for better travel rates and lodgings. The rising penetration of foreign airline and hotel reservations given by online portals such as Cleartrip, MakeMyTrip, Yatra, and others will account for the majority of the growth in the Indian online travel sector.

Holiday packages are increasingly being offered in conjunction with travel and transportation options. The government's regional airport development initiative promotes connection to smaller cities and villages, and it is the largest continuing development in India in terms of air accessibility and affordability. The growing tourism sector in India, as well as the increasing prevalence of internet usage and smartphone users in various nations, are driving the online travel market in India.

EaseMyTrip - Founders And Team

Nishant Pitti, Rikant Pitti, and Prashant Pitti established EaseMyTrip in 2008.

Nishant Pitti, Rikant Pitti, and Prashant Pitti - Founders of EaseMyTrip
Nishant Pitti, Rikant Pitti, and Prashant Pitti - Founders of EaseMyTrip

Nishant Pitti

Mr. Nishant founded the business intending to become a leader in the travel and tourist sector. After earning his bachelor's degree in commerce from Delhi University, he went on to become a successful entrepreneur in the travel sector as well. His persistent goal to provide perfect services to Indian and international travelers led to the establishment of India's premier travel agency. From 2012 to 2014, he served as honorary secretary of the Travel Agents Federation of India (TAFI). Mr. Nishant has dabbled in filmmaking, co-producing the Bollywood blockbuster β€˜Madaari'.

Rikant Pitti

Easy Trip Planners Pvt. Ltd. was co-founded by Mr. Rikant Pitti, one of India's brightest young entrepreneurs. As a seasoned investor with six years of experience, he has established himself in the online travel sector by bringing fresh perspectives to the travel & tourism business. Having earned a Bachelor of Technology (B.Tech.) from Kurukshetra University, Mr. Rikant has made a significant contribution to the company's growth. His thorough understanding of every aspect of the travel business, as well as its connection with e-commerce, has made this organization a household name among India's discerning travelers. Rikant was the owner and operator of Duke Travel Agency while still in college.

Prashant Pitti

Easy Trip Planners Pvt. Ltd.'s adviser is Mr. Prashant Pitti, an experienced industrialist with a diverse background. He is known for his excellent marketing abilities and innovative ideas, and he has a remarkable knack for many areas of business. Mr. Prashant holds a B.Tech. from IIT Madras. He has three years of experience in the United States, where he worked as an assistant vice president in HSBC's Risk Department in Chicago. EasyMyTrip.com has carved out a place for itself under his watchful eye. Prashant is convinced that technology, competent people, and a sophisticated management team can propel any business to new heights of success.

EasemyTrip currently has more than 375 employees. EaseMyTrip has reported that the company is currently working with "a qualified team of 477 well-trained staff who are contributing to the company in its constant growth", as per its Linkedin profile. Β 

Prashant Pitti talks about The success story of EaseMyTrip

EaseMyTrip - Startup Story

Nishant Pitti, Prashant Pitti, and Rikant Pitti came up with the concept for EaseMyTrip as they were ordering plane tickets for their father's regular business travels and saving money in the process. Initially operating as a travel agency out of their garage, the couple lost all of their money in the first three months. Later, referrals from family and friends were helpful, and a big turnaround occurred when an airline spotted many bookings originating from a single email account and approached the Pitti brothers to become its travel partners.

β€œMy youngest brother Rikant decided to start EaseMyTrip while he was studying in school -- in the 12th grade. I was in the US, working for a bank. Rikant and Nishant started this company. Then I quit my job and started to work in the company," Prashant Pitti, whole-time Director of EaseMyTrip, told.

EaseMyTrip - Mission and Vision

"We have a dedicated in-house technology team focused on developing secure, advanced, and scalable technology infrastructure and software. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations."

EaseMyTrip makes traveling easy and convenient for its clients, which explains the name.

EaseMyTrip Logo
EaseMyTrip Logo

EaseMyTrip - Business Model and Revenue Model

To cater to the offline travel industry in India, EaseMyTrip began operations in 2008 by focusing on the B2B2C (business to business to consumer) distribution channel and allowing travel agents access to its website to purchase domestic trip planes tickets. Following that, in 2011, the company began operations in the B2C (business to customer) distribution channel by utilizing its B2B2C channel and concentrating on the rising Indian middle-class population's travel needs.

They were able to start operations in the B2E (business to enterprise) distribution channel in 2013 to offer end-to-end travel solutions to corporates, thanks to their presence in the B2B2C and B2C channels. They have a diverse consumer base and a large distribution network thanks to their participation in three different distribution channels.


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EaseMyTrip - Partnerships

It engaged with the coal sector for a short time between 2015 and 2017. Coal worth $2.2 million dollars was purchased for resale by the company. In 2018, it teamed up with the Indian Railway Catering and Tourism Corporation (IRCTC) to sell train tickets. In September 2019, EaseMyTrip collaborated with FoodForTravel. As part of the agreement, consumers were given free ready-to-eat meals.

It has also worked on many films together, including the big-budget epic Manikarnika. The company was able to enhance their relationships with a variety of partners, such as hotels, buses, and airlines, and take advantage of numerous discounts as a result. With over 20,000 airline tickets sold every day, EaseMyTrip has gradually grown to become the third-largest online travel agency in our country. Some of the prominent EaseMyTrip partners and partnerships include:

  • Toffee Insurance - EaseMyTrip partnered with Toffee Insurance, which is hailed as one of the fastest-growing Insurtech providers to offer insurance solutions to its customers.
  • Flybig - Flybig is a regional airline company to sell tickets exclusively on its platform.
  • JustDial - EaseMyTrip entered into a partnership with JustDial, according to which all the air travel bookings will be completed via EaseMyTrip.
  • SpiceJet - SpiceJet is a budget airline company, which partnered with SpiceJet to offer its customers hassle-free holiday bookings. Β 

EaseMyTrip - Growth

EaseMyTrip is a leading online travel agencies of India, which boasts of a network of more than 42K travel agents, 1200 franchise outlets, 640 white-label solutions, and over 1600 distributors when last recorded in 2019. EaseMyTrip announced that the users would be able to book flight tickets via Whatsapp in January 2020, where they would be able to activate an autonomous interactive program just by sending a Whatsapp message and the bot will guide them through the end-to-end process. Β  Β 

EaseMyTrip has already gone for an IPO that was valued at Rs 510 crore and got listed on the domestic stock exchanges in 2021. The company was announced as the fastest growing online travel agency in May 2021. It collaborated with some other companies like Airbnb, Yatra, and Oyo Rooms to form the Confederation of Hospitality, Technology and Tourism Industry (CHATT), which is deemed to be an industry body for tourism sector in India. Β 

The Nishant Pitti-led company is currently a unicorn travel company, which entered the coveted club of unicorn startups of India on September 17, 2021, when its share prices touched a 52-week high of INR 717.65.

Here go some major growth highlights of the brand:

  • EMT boasts of operating with a lean and cost-effective model of operation
  • EMT is powered by advanced technologies and analytics capabilities
  • EaseMyTrip boasts of a track record of delivering an excellent performance with the help of an experience management team
  • Apart from operating in India from 3 offices in Delhi, Bangalore, and Mumbai, EaseMyTrip also operates abroad and has offices in Singapore, Dubai, London, USA, Thailand, and Philippines
  • It company claims to have 11 million+ users Β 
  • EaseMyTrip's market capitalization has successfully crossed the $1 billion mark on September 17, 2021, where the share price of the company was recorded at a 52-week high of INR 717.65.

EaseMyTrip Philanthropy

550 oxygen concentrators were imported for contributions during the COVID 19 Oxygen Crisis in India, and the firm also announced a thorough return policy that offered full reimbursements, including flight charges subtracted. During the Kerala floods, the company's employees also donated a day's income.

The company reported a 300% annual increase in its consolidated net profit to Rs 27.13 crore for the September quarter due to the higher sale of airline tickets and hotel bookings during the quarter, as per the company's statement in a stock exchange notification on November 3, 2021.

With new trends in internet travel driving growth, EaseMyTrip's profitability had increased even during the pandemic. It had been seen that due to the unpredictability around the removing and reinstalling of restrictions, individuals planned trips more quickly, which helped Easemytrip to leverage its services.

EaseMyTrip Revenue

EaseMyTrip has witnessed a rise in its revenue from operations, which was posted at Rs 85.7 crore in the Q3 of FY22, thereby marking a 51% rise from Rs 56.6 crore, which was last recorded in the last quarter of FY21, and around 2X rise from the 3rd quarter of the last fiscal. Furthermore, the company has seen its revenue from operations rise to Rs 173.7 crore from Rs 72 crore in the first nine months that ended in December 2021, of FY22.

In the Q4 FY2022, EaseMyTrip noticed a decline in the revenue from operations, which reduced from Rs 66.47 cr in Q4 FY2021 to become Rs 60.85.

EaseMyTrip operating revenue was registered at Rs 235.37 in FY22, which rose from Rs 138.5 crore in FY21. Β 

Due to the vaccination efforts and the increased knowledge about the COVID-19 virus, the travel sector is steadily recovering globally. Travel aggregators EaseMyTrip, witnessed a considerable increase in revenues in the quarter immediately post-Covid when compared to the previous one, which was wrecked by the second wave of COVID-19.

EaseMyTrip Profits

The consolidated net profit of EaseMyTrip declined by 23% in Q4 FY2022, which was recorded at Rs 23.34 cr from Rs 30.47 cr in Q4 FY2021. The profit before taxes of EaseMyTrip increased to become Rs 143.57 crore in FY22 from Rs 83.38 crore, which it was in FY21. Β The net profit of the company increased from Rs 61.01 crore to Rs 143.57 crore.

EaseMyTrip Expenses

EaseMyTrip witnessed a 21% surge in its expenses Y-o-Y, which increased from Rs 27.18 cr in Q4 FY2021 to become Rs 33 crore in the last quarter of FY22. The expenses of EaseMyTrip also witnessed an increase, which grew from Rs 67.37 crore in FY21 to become Rs 106.2 crore in FY22.

EaseMyTrip Verticals FY21 FY22
Operating Revenue INR 138.5 cr INR 235.37 cr
Expenses INR 67.37 cr INR 106.2 cr
Profit before Tax INR 83.38 cr INR 143.57 cr
Net Profit INR 61.01 cr INR 105.92 cr

EaseMyTrip successfully runs 95% of its business around air businesses, which includes flight tickets and the remaining 5% comes from its non-air businesses. Now, the company has also seen quite a growth, in double-digits, even in the 5% non-air businesses that it indulges in! This is why the company is planning to focus more on its non-air businesses in order to beef up its presence in the hotels, trains, and holidays segment. EaseMyTrip will begin its expansion with the help of some acquisitions, as per the reports dated October 22, 2021.

EaseMyTrip - IPO

Though Easy Trip Planners went ahead with an IPO even amidst visible volatility in market conditions, it noticed a 13.5% listing gain on March 8, 2021, when it opened its IPO. By the time it went public in March of 2021, EaseMyTrip had been subscribed to 159.33 times. According to Prashant, EaseMyTrip was one of the first travel firms to go public, and since then, a slew of online companies have filed for an IPO.

It was subscribed a whopping 159 times, which makes the listing gain substandard. The stocks of EaseMyTrip listed at Rs 212.25 on NSE, a 13.5% premium to its issue price, which was Rs 187 per share. On the other hand, the scrip got listed on the BSE at Rs 206, which was 10.16% premium to its issue price. The stocks of EaseMyTrip soared by 195% since it got listed, which makes it the fastest growing and the only profitable company in the online travel industry of India.

EaseMyTrip - Competitors

The top competitors in EaseMyTrip's competitive set are:

  • MakeMyTrip
  • Ease My Visa
  • Kosytrip
  • DPauls
  • WOW Air Fare
  • Global Currency Travel & Tours
  • OYO
  • Trafalgar Tours
  • Rennies BCD Travel
  • Thomas Cook India
  • Riya Travel and Tours

EaseMyTrip - Acquisitions

EaseMyTrip has acquired 3 companies to date, and both came in 2021. Spree Hospitality was the last company acquired by EaseMyTrip on November 18, 2021, for Rs 18.25 crore ($2.45 mn). The acquisition of Spree Hotels & Real Estate Pvt Ltd would help the company expand its footprint in hotel and holiday businesses. The company previously acquired B2B travel marketplace, Traviate on October 28, 2021.

Acquiree Name Date Price
YoloBus December 16, 2021 -
Spree Hospitality November 18, 2021 $2.45 mn
Traviate October 28, 2021 -

EaseMyTrip - Challenges Faced

EaseMyTrip has partnered with Air Deccan, which offered tickets ranging from 500 to 700 rupees. However, they quickly ceased offering such low pricing since their profits were fast dwindling. EaseMyTrip was forced to recruit new travel agents and cut its commission rates as a result of this unfortunate turn of events. It collaborated with many other offline travel agents who the company with a cash advance. It then used this money to buy tickets in bulk from the airlines, resulting in a significant discount. It provided the majority of the early financial flow, and the brothers were able to generate a respectable profit.

Smear Campaigns

After Meesho, it was EaseMyTrip, which noticed smear campaigns on Twitter. A majority of these tweets accused EaseMyTrip of stealing money and cheating them by making fraudulent offers. It was Testbook VP Ravisutanjani Kumar, who shared screenshots of the tweets mentioning EaseMyTrip that brought this issue to light in much the same way as he brought the smear campaigns against Meesho to light. Some of the key features of these tweets against the brand include:

  • All of the Twitter posts are coming from new accounts, most of them were opened in June 2022, and belonged to female users
  • The profile pictures of the girls were mainly sourced from random public pages and online fashion catalogues.
  • All of them were defaming the startup and promoting self Β  Β 
  • The tweets were using similar keywords
  • The tweets were claiming that the company cheated them without any background

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EaseMyTrip - Awards and Recognitions

  • World Business Leader - The Bizz Awards 2020
  • Best Travel Booking Site - SATTE (2020)
  • Best Dealer Meet – Business World 2020
  • Best Travel Booking App/Website - Times Travel Awards (2019)
  • Best Travel Booking App/Website Award in the Times Travel Awards 2019
  • Best Travel Planner by Ravishing Wedding Awards 2019
  • International Achievement Awards 2019
  • Customer-Centric Business Award by Business Television India - Business Leader of the Year 2019.
  • Vistara Gold Partner 2018-19
  • Best Travel Planner by Ravishing Wedding Awards 2018
  • World’s Greatest Brands & Leaders 2017-18
  • Best Travel Planner by Ravishing Wedding Awards 2017
  • Asia’s Greatest Leader and Asia’s Greatest Brand Awards 2017
  • Most Outstanding Online Travel Company 2016 by TnH Awards 2017
  • Enterprise Excellence of the Year (Tourism & Hospitality)– by 24MRC Network Leaders Awards
  • Best Destination Management Company in Thailand
  • Top Contributors Awards 2015-16
  • Most Promising Brand for Travel & Tourism in India by Business Leaders Awards 2015
  • Most Outstanding Online Company-B2B by TnH magazine at its Travel & Tourism Awards 2014
  • Best Online Travel Agency by India Travel Awards 2014
  • Best Online Travel Company of the Year- Business Leadership Awards 2013
  • Franchisor of Year in Travel- Franchise Awards 2010

EaseMyTrip - Future Plans

The firm has already established its footprint in the UAE, Singapore, and the UK, so this is the next step in our worldwide development plan. It intends to expand its air ticketing business in three additional nations (the Philippines, Thailand, and the United States), and it expects a surge in global travel and tourist demand in the coming months. As part of this next phase of growth, the company aims to develop a localized travel search engine in each worldwide subsidiary, allowing consumers in the region to take advantage of EaseMyTrip's value-based offerings. The UAE-specific search engine is already operational, with plans to launch two more websites by December 2021.

"These subsidiaries will continue to function as low-cost centres, with a few of skilled individuals employed within the different nations to interact with local partners, local airlines, and local payment gateways. We will compete in these areas on the basis of pricing, since we will be able to sell tickets at a significantly lower cost," says Rikant Pitti.

Rather than expanding into new areas, the firm intends to concentrate on its hotel and vacation package operations. It will seek to increase sales and profitability by cross-selling to its current client base. Aside from using our extensive agent network for holiday bookings, the corporation aims to use it to supplement its hotel and holiday operations.

FAQs

What does EaseMyTrip do?

EaseMyTrip is an Indian company that sells tickets, transportation, tour packages, and lodging.

Is EaseMyTrip an Indian company?

Yes, EaseMyTrip is an Indian company.

When was EaseMyTrip founded?

Nishant Pitti, Rikant Pitti, and Prashant Pitti established EaseMyTrip in 2008.

Which companies do EaseMyTrip compete with?

The top competitors in EaseMyTrip's competitive set are MakeMyTrip, Ease My Visa, Kosytrip, DPauls, WOW Air Fare, Global Currency Travel & Tours, OYO, Trafalgar Tours, Rennies BCD Travel, Thomas Cook India, and Riya Travel and Tours.

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