EaseMyTrip - How is it Making Traveling Easy and Convenient?

EaseMyTrip - How is it Making Traveling Easy and Convenient?
EaseMyTrip - How is it Making Traveling Easy and Convenient?

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Traveling is one of the activities that has proven more than one benefit to our body and mind because it refreshes both.

Who doesn't like to travel? Traveling, any day, helps us learn and experience more than we do when we are restricted to our homes or lead a sedentary lifestyle. However, most often it was seen that people went confused or couldn't muster courage enough to go on vacation due to all the complexities involved in it, which are aggravated by the lack of knowledge about the destination chosen and the updates about the appropriate fare to be carried. Furthermore, most people had to carry a considerable amount of cash during the trip, which also included enormous risks. Now, all of these don't matter much anymore with the birth of EaseMyTrip. EaseMyTrip is a one-stop website built for the end-users so that they can freely travel anywhere without worrying much about anything during their trips. From booking flights to seeing sights, booking cabs during the trip and throughout it, and planning a complete holiday without breaking the banks, Easemytrip helps travelers rest assured.

Launched by Nishant Pitti, Rikant Pitti, and Prashant Pitti, EaseMyTrip was founded in 2008 as a disruptive idea of establishing an Indian internet travel firm. The firm, which is based in New Delhi, offers hotel reservations, airline tickets, vacation packages, bus reservations, and other white-label services.

Read more about EaseMyTrip, its Startup Story, Mission and Vision, Business model, Logo, Partnerships, Acquisitions, Growth, Competitors, the Travel Industry, and more.

EaseMyTrip - Company Highlights

Startup Name EaseMyTrip
Headquarters New Delhi, Delhi, India
Sector Travel
Founder Nishant Pitti, Rikant Pitti, and Prashant Pitti
Founded 2008
Website easemytrip.com

EaseMyTrip - About
EaseMyTrip - Industry
EaseMyTrip - Founders and Team
EaseMyTrip - Startup Story
EaseMyTrip - Mission and Vision
EaseMyTrip - Name, Tagline and Logo
EaseMyTrip - Business Model
EaseMyTrip - Challenges Faced
EaseMyTrip - Partnerships
EaseMyTrip - Funding and Investors
EaseMyTrip - Mergers and Acquisitions
EaseMyTrip - Growth
EaseMyTrip - IPO
EaseMyTrip - Advertisements and Social Media Campaigns
EaseMyTrip - Awards and Achievements
EaseMyTrip - Competitors
EaseMyTrip - Future Plans

EaseMyTrip - About

Also known as Easy Trip Planners, EaseMyTrip is a company that sells tickets, transportation, tour packages, and lodging. Located in New Delhi's Patparganj Industrial Area, EasyMyTrip is an Indian internet travel agency. This travel agency has offices all across India and the world. It runs a travel website that offers discounts on flights, hotels, bus tickets, and vacation packages.

The firm provides a wide range of transportation products and services to meet the demands of travelers traveling inside the country as well as to and from other countries. It offers consumers a wide range of resources and information to help them plan, research, book, and purchase travel services and goods both inside India and in other countries. Products and services are available online through its websites and mobile applications. The company uses data and analytics to tailor the customer experience on the websites and mobile applications based on prior searches and purchases, which they think enhances customer engagement and the chance of purchase.


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EaseMyTrip - Industry

As more sectors migrate to digital channels, India's online travel business is maturing. Gross reservations for online travel will rise in double digits, outpacing the total travel industry. The online travel business in India is quickly evolving as a result of the introduction of the internet and the rise of artificial reality (AR), as a rising number of Indians have resorted to the convenience of the web for better travel rates and lodgings. The rising penetration of foreign airline and hotel reservations given by online portals such as Cleartrip, MakeMyTrip, Yatra, and others will account for the majority of the growth in the Indian online travel sector.

Holiday packages are increasingly being offered in conjunction with travel and transportation options. The government's regional airport development initiative promotes connection to smaller cities and villages, and it is the largest continuing development in India in terms of air accessibility and affordability. The growing tourism sector in India, as well as the increasing prevalence of internet usage and smartphone users in various nations, are driving the online travel market in India.

As to the Statista research tailored for India, the Travel & Tourism industry is anticipated to witness substantial growth, with a projected value of US$18.91 billion by 2023. Forecasted to develop at a remarkable 13.47% CAGR from 2023 to 2027, the market is projected to reach a significant volume of US$31.35 billion by 2027. This data, which comes from Statista, highlights the travel and tourism industry's bright future as well as its critical position in the country's economy.

EaseMyTrip - Founders and Team

EaseMyTrip Co-founders Nishant Pitti, Rikant Pitti, and Prashant Pitti (Left to Right)
EaseMyTrip Co-Founder Rikant Pitti, Nishant Pitti, and Prashant Pitti (Left to Right)

Nishant Pitti, Rikant Pitti, and Prashant are the co-founders of EaseMyTrip.

Nishant Pitti

Mr. Nishant founded the business intending to become a leader in the travel and tourism sectors, and he is also the CEO of the company. After earning his bachelor's degree in commerce from Delhi University, he went on to become a successful entrepreneur in the travel sector as well. His persistent goal to provide perfect services to Indian and international travelers led to the establishment of India's premier travel agency. From 2012 to 2014, he served as honorary secretary of the Travel Agents Federation of India (TAFI). Mr. Nishant has dabbled in filmmaking, co-producing the Bollywood blockbuster ‘Madaari'.

Rikant Pitti

Easy Trip Planners Pvt. Ltd. was co-founded by Mr. Rikant Pitti, one of India's brightest young entrepreneurs. As a seasoned investor with approximately eight years of experience, he has established himself in the online travel sector by bringing fresh perspectives to the travel & tourism business. Having earned a Bachelor of Technology (BTech) from Kurukshetra University, Mr. Rikant has made a significant contribution to the company's growth. His thorough understanding of every aspect of the travel business, as well as its connection with e-commerce, has made this organization a household name among India's discerning travelers. Rikant was the owner and operator of Duke Travel Agency while still in college.

Prashant Pitti

Easy Trip Planners Pvt. Ltd.'s adviser is Mr. Prashant Pitti, an experienced industrialist with a diverse background. He is known for his excellent marketing abilities and innovative ideas, and he has a remarkable knack for many areas of business. Mr. Prashant holds a BTech from IIT Madras. He has around three years of experience in the United States, where he worked as an assistant vice president in HSBC's Risk Department in Chicago. EasyMyTrip.com has carved out a place for itself under his watchful eye. Prashant is convinced that technology, competent people, and a sophisticated management team can propel any business to new heights of success.

EaseMyTrip is working with "a qualified team of 501–1,000 well-trained staff who are contributing to the company's constant growth," as per its LinkedIn profile.

Prashant Pitti talks about The success story of EaseMyTrip

EaseMyTrip - Startup Story

Nishant Pitti, Prashant Pitti, and Rikant Pitti came up with the concept for EaseMyTrip as they were ordering plane tickets for their father's regular business travels and saving money in the process. Initially operating as a travel agency out of their garage, the couple lost all of their money in the first three months. Later, referrals from family and friends were helpful, and a big turnaround occurred when an airline spotted many bookings originating from a single email account and approached the Pitti brothers to become its travel partners.

“My youngest brother Rikant decided to start EaseMyTrip while he was studying in school – in the 12th grade. I was in the US, working for a bank. Rikant and Nishant started this company. Then I quit my job and started to work in the company," Prashant Pitti, whole-time Director of EaseMyTrip, told.

EaseMyTrip - Mission and Vision

At EaseMyTrip, the commitment to innovation is embodied by the dedicated in-house technology team, diligently crafting secure, advanced, and scalable technology infrastructure and software. This robust, technology-enabled foundation empowers to not only operate but also maintain an efficient and lean organization, perfectly tailored to the scale of operations.

Company believes that cutting-edge technology is integral to realizing the mission and vision, ensuring a seamless and unparalleled travel experience for the customers while driving the continued success of EaseMyTrip in the dynamic landscape of the travel industry.

EaseMyTrip Philanthropy

550 oxygen concentrators were imported for contributions during the COVID-19 Oxygen Crisis in India, and the firm also announced a thorough return policy that offered full reimbursements, including flight charges subtracted. During the Kerala floods, the company's employees also donated a day's income.

EaseMyTrip makes traveling easy and convenient for its clients, which explains the name.

Tagline: Take it Easy

EaseMyTrip Logo
EaseMyTrip Logo

EaseMyTrip - Business Model

To cater to the offline travel industry in India, EaseMyTrip began operations in 2008 by focusing on the B2B2C (business to business to consumer) distribution channel and allowing travel agents access to its website to purchase domestic trip plane tickets. Following that, in 2011, the company began operations in the B2C (business to customer) distribution channel by utilizing its B2B2C channel and concentrating on the rising Indian middle-class population's travel needs.

They were able to start operations in the B2E (business to enterprise) distribution channel in 2013 to offer end-to-end travel solutions to corporates, thanks to their presence in the B2B2C and B2C channels. They have a diverse consumer base and a large distribution network, thanks to their participation in three different distribution channels.

EaseMyTrip - Challenges Faced

EaseMyTrip partnered with Air Deccan, which offered tickets ranging from Rs 500 to Rs 700. However, they quickly ceased offering such low pricing since their profits were fast dwindling. EaseMyTrip was forced to recruit new travel agents and cut its commission rates as a result of this unfortunate turn of events. It collaborated with many other offline travel agents who the company with a cash advance. It then used this money to buy tickets in bulk from the airlines, resulting in a significant discount. It provided the majority of the early financial flow, and the brothers were able to generate a respectable profit.

EaseMyTrip - Partnerships

In 2018, it teamed up with the Indian Railway Catering and Tourism Corporation (IRCTC) to sell train tickets. In September 2019, EaseMyTrip collaborated with FoodForTravel. As part of the agreement, consumers were given free, ready-to-eat meals.

It has also worked on many films together, including the big-budget epic Manikarnika. The company was able to enhance its relationships with a variety of partners, such as hotels, buses, and airlines, and take advantage of numerous discounts as a result. With over 20,000 airline tickets sold every day, EaseMyTrip has gradually grown to become the third-largest online travel agency in our country as per news report of 2021. Some of the prominent EaseMyTrip partners and partnerships include:

  • Toffee Insurance - EaseMyTrip partnered with Toffee Insurance, which is hailed as one of the fastest-growing Insurtech providers to offer insurance solutions to its customers.
  • Flybig - Flybig is a regional airline company to sell tickets exclusively on its platform.
  • JustDial - EaseMyTrip entered into a partnership with JustDial, according to which all the air travel bookings will be completed via EaseMyTrip.
  • SpiceJet - SpiceJet is a budget airline company, that has partnered with SpiceJet to offer its customers hassle-free holiday bookings.

EaseMyTrip - Funding and Investors

EaseMyTrip has raised Rs 16.5 crore till date in one funding round.

Date Stage Amount Investors
Feb 28, 2022 Post-IPO Equity Rs 16.5 crore Nomura Holdings

EaseMyTrip - Mergers and Acquisitions

EaseMyTrip has acquired five companies to date.

Below are the details:

Company Name Date Amount
CheQIn Jan 24, 2023 Rs 3 crore
Nutana Aviation Capital Dec 1, 2022 -
Yolobus Dec 16, 2021 -
Spree Hospitality Nov 18, 2021 Rs 18.25 crore
Traviate Oct 28, 2021 -

EaseMyTrip - Growth

EaseMyTrip is a leading online travel agency in India, which boasts a network of more than 61K+ travel agents, 1 Million+ Hotel partner networks, 400+ International & Domestic Airlines, and 11+ Million customers network online. EaseMyTrip announced that users would be able to book flight tickets via Whatsapp in January 2020, where they would be able to activate an autonomous interactive program just by sending a Whatsapp message and the bot will guide them through the end-to-end process.

EaseMyTrip has already gone for an IPO that was valued at Rs 510 crore and got listed on the domestic stock exchanges in 2021. The company was announced as the fastest-growing online travel agency in May 2021. It collaborated with some other companies like Airbnb, Yatra, and Oyo Rooms to form the Confederation of Hospitality, Technology, and Tourism Industry (CHATT), which is deemed to be an industry body for the tourism sector in India.

The Nishant Pitti-led company is a unicorn travel company, which entered the coveted club of unicorn startups of India on September 17, 2021, when its share prices touched a 52-week high of Rs 717.65.

Here go some major growth highlights of the brand:

  • EaseMyTrip boasts of operating with a lean and cost-effective model of operation
  • EaseMytrip is powered by advanced technologies and analytics capabilities
  • EaseMyTrip boasts a track record of delivering excellent performance with the help of an experienced management team
  • Apart from operating in India from offices in Delhi, Noida, Bangalore, and Mumbai, EaseMyTrip also operates abroad and has offices in Singapore, Dubai, London, USA, Thailand, New Zealand, and the Philippines
  • It company claims to have 11 Million+ customers network online

Financials

EaseMyTrip Financials FY23
Operating Revenue Rs 449 crore
Expenses Rs 279 crore
Profit/Loss Profit of Rs 134 crore

Below is the EasemyTrip Quarterly Financials:

EaseMyTrip Quartely Financials Q2 FY24 Q3 FY23
Operating Revenue Rs 141.7 crore Rs 160.8 crore
Expenses breakdown Rs 79.9 crore Rs 105 crore
Profit/Loss Rs 46.95 crore Rs 45.68 crore
Expense/Rs of ops revenue - Rs 0.65

EaseMyTrip - IPO

Though Easy Trip Planners went ahead with an IPO even amidst visible volatility in market conditions, it noticed a 13.5% listing gain on March 8, 2021, when it opened its IPO. By the time it went public in March of 2021, EaseMyTrip had been subscribed to 159.33 times. According to Prashant, EaseMyTrip was one of the first travel firms to go public, and since then, a slew of online companies have filed for an IPO.

It was subscribed a whopping 159 times, which makes the listing gain substandard. The stocks of EaseMyTrip are listed at Rs 212.25 on NSE, a 13.5% premium to its issue price, which was Rs 187 per share. On the other hand, the scrip got listed on the BSE at Rs 206, which was a 10.16% premium to its issue price.


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EaseMyTrip - Advertisements and Social Media Campaigns

EaseMyTrip Campaign

EaseMyTrip is intentionally targeting the online booking-savvy customer demographic with this campaign. The campaign's reach and resonance are increased by the brand's use of Bollywood actors Varun Sharma and Vijay Raaz's widespread appeal, which forges a strong bond with both the younger and older audience.

EaseMyTrip - Awards and Achievements

EaseMyTrip some of the prominent Awards and Recognistions are:

  • World Business Leader - The Bizz Awards 2020
  • Best Travel Booking Site - SATTE (2020)
  • Best Dealer Meet – Business World 2020
  • Best Travel Booking App/Website - Times Travel Awards (2019)

EaseMyTrip - Competitors

The top competitors in EaseMyTrip's competitive set are:

EaseMyTrip - Future Plans

In March 2022, EaseMyTrip revealed its future plans to capitalize on the resurgence of international air travel post a two-year lockdown. Anticipating increased demand in the evolving landscape of safe and tech-driven travel, the company at that time thought of expanding its global footprint, present in the UAE, Singapore, the UK, the Philippines, Thailand, and the USA. With a strategic eye on the substantial pent-up global demand for travel and tourism, EaseMyTrip aims for a healthy business volume growth.

FAQs

What does EaseMyTrip do?

EaseMyTrip is an Indian company that sells tickets, transportation, tour packages, and lodging.

Is EaseMyTrip an Indian company?

Yes, EaseMyTrip is an Indian company.

When was EaseMyTrip founded?

Nishant Pitti, Rikant Pitti, and Prashant Pitti established EaseMyTrip in 2008.

Which companies do EaseMyTrip compete with?

The top competitors in EaseMyTrip's competitive set are MakeMyTrip, Goibibo, cleartrip and Ease My Visa.

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