This Period Care Startup Won 4 Sharks on Shark Tank India | How HealthFab Made Its Mark
Periods are routine. Discomfort should not be.
That simple belief sparked the journey of HealthFab, a Bengaluru-based femtech startup that is quietly changing how Indian women experience menstruation. What began as a mission to offer better comfort and sustainability turned into a nationally recognised brand after its appearance on Shark Tank India Season 4.
HealthFab did not just walk away with funding. It walked away with trust, visibility and a strong growth push.
The Problem HealthFab Set Out to Solve
Disposable sanitary pads are widely used. But they come with challenges.
They are uncomfortable for many women. They need frequent changing. And they create massive waste.
HealthFab’s founders, Kiriti Acharjee, Sourav Chakrabarty and Satyajit Chakraborty saw an opportunity here. They wanted to build a product that was comfortable, reliable and reusable. Something women could wear without worry.
The company was founded in 2019 with that exact focus.
Go Pad Free: A Product Designed for Real Life
HealthFab’s flagship product, Go Pad Free underwear, is at the centre of its success.
The underwear is made using cotton-based, leak-proof fabric. It can absorb up to 30 ml of liquid, making it suitable for different flow levels. It can also be reused up to 50 times, which significantly reduces both cost and waste.
For many users, it removes the need for disposable pads altogether.
HealthFab also offers multiple absorbency options and sizes. This makes the product more inclusive and practical for everyday use.
Strong Revenue Growth Backed by Repeat Customers Before the Spotlight
Long before Shark Tank India, HealthFab was already growing.
HealthFab’s growth story is not built on hype alone. It is backed by numbers.
Since launching in 2019, the company has shown steady and consistent revenue growth, driven largely by repeat customers and word-of-mouth adoption. The rising acceptance of reusable period underwear in urban India has played a key role in this expansion.
In FY24, HealthFab reported an annual revenue of around ₹8.4 crore, marking a sharp year-on-year growth of over 150%. This jump reflects increased demand, better brand recall, and improved supply chain efficiency.
HealthFab operates primarily as a direct-to-consumer (D2C) brand, selling through its own website. This model allows the company to maintain better margins, control customer experience, and collect direct feedback for product improvement.
The company has also moved closer to operational stability, reporting a marginal profit in FY24 after earlier years of reinvestment into product development, marketing and inventory.
HealthFab Revenue Snapshot
| Financial Year | Revenue (₹ Crore) | Year-on-Year Growth | Key Highlights |
|---|---|---|---|
| FY21 | 0.66 | — | Early traction and product-market fit |
| FY22 | 1.1 | ~66% | Expanded product range and customer base |
| FY23 | 3.3 | ~200% | Rising awareness of reusable period care |
| FY24 | 8.4 | ~154% | Strong repeat purchases and D2C scale-up |
HealthFab on Shark Tank India Season 4
HealthFab’s pitch on Shark Tank India Season 4 struck a chord.
The founders clearly explained the problem, the product and the business model. They spoke about sustainability, repeat usage and customer loyalty. The sharks asked tough questions. The answers were clear and confident.
The final outcome was an INR 2 crore deal for 7% equity.
What stood out was the group backing. Aman Gupta, Anupam Mittal, Peyush Bansal and Vineeta Singh came together on the deal. Each invested INR 50 lakh.
It was a rare moment of collective belief.
Why This Deal Was a Big Moment
The funding was important. But the impact went far beyond money.
Shark Tank gave HealthFab national visibility overnight. It brought period underwear into mainstream conversation. It helped break taboos around reusable menstrual products.
The backing of four well-known sharks also added strong brand credibility. Their experience in consumer brands, marketing and scaling will be valuable as HealthFab grows.
For a D2C brand, this kind of exposure is hard to buy.
Innovation at the Core
HealthFab continues to focus on innovation.
The company has received a patent for its absorbable undergarment technology, strengthening its position in the market. It has also expanded into menstrual pain-relief products, building a more complete period care offering.
This approach helps HealthFab stay relevant while increasing repeat purchases.
What Lies Ahead for HealthFab
India’s femtech space is growing fast. Awareness is rising. Conversations are changing.
HealthFab is well placed to benefit from this shift. With strong revenues, a patented product and backing from leading investors, the brand is now focused on scaling, improving access and reaching more women across the country.
Shark Tank India acted as a catalyst. But the foundation was already strong.
Final Take
HealthFab’s story is not just about a TV show deal.
It is about identifying a real problem. Building a thoughtful solution. And growing patiently before stepping into the spotlight.
From pads to reusable underwear, HealthFab is pushing a quiet but meaningful change in period care. And its journey is only getting started.
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