Hyperpure, Zomato's B2B Vertical, Offers Quick Delivery

Nitin Konde, Varun Bhardwaj

Nov 29, 2024 — 3 min read

Hyperpure by Zomato Introduces Quick Delivery for B2B Clients

Hyperpure, Zomato's B2B supply division, has introduced the "Express" delivery service in response to the growing demand for speedy deliveries. The express delivery service will be accessible from 8 AM to 4 PM, according to the Hyperpure app. It will cost INR 99 and be available with Hyperpure's regular next-day delivery. The products supplied at a premium price in comparison to the normal delivery option will be delivered within 30 minutes to 4 hours via the express service.

In the HoReCa (hotels, restaurants, and caterers) industry, the Hyperpure vertical provides goods to restaurants and other business-to-business purchasers. Fresh goods, fruits and vegetables, poultry, meat and seafood, and gourmet meals are some of the products it offers. It also offers complete supply chain, warehousing, and procurement services for restaurants, as well as end-to-end fourth-party logistics for restaurants.

Hyperpure has the Potential to Become as Big as Zomato

Since Hyperpure is Zomato's sole business-to-business vertical, the company has been optimistic about it. The business stated in 2022 that Hyperpure might reach the size of its food delivery vertical because the addressable market here might be bigger than food delivery. Zomato said earlier this year that it is establishing a facility for Hyperpure to process value-added food supplies, such as spreads, sauces, and pre-cut and semi-finished perishable goods.

Notably, Hyperpure's sales in Q2 FY25 doubled from INR 745 Cr in Q2 FY24 to INR 1,473 Cr. It really made more money than Blinkit. In the September quarter of FY25, the fast commerce sector reported revenue of INR 1,156 Cr, more than double the INR 505 Cr recorded in the same period the previous year.

Rapidly Expanding Quick Commerce Sector in India

In recent years, the fast commerce market has grown significantly. The industry is now more competitive as a result of this. PhonePe's Pincode is the newest player in the fast delivery market, which is dominated by companies like Blinkit, Zepto, and Swiggy Instamart, according to a media report. Additionally, the most recent development follows Zomato's INR 8,500 Cr qualified institutional placement (QIP) opening. For the QIP, the business has established a floor price of INR 265.91 per share, and it may give a discount of up to 5%.

Myntra, a fashion portal owned by Flipkart, is testing M-Now, a speedy delivery service that offers delivery in specific Bengaluru pin codes in as little as 30 minutes to two hours.In a similar vein, FirstCry, a retailer of mother and newborn care supplies, announced during an earnings call on November 14 that it has made same-day delivery possible in roughly 40 Indian locations. In Borivali, Mumbai, Nykaa has also started a 10-minute delivery test. Even the cutting-edge logistics startup Delhivery intends to launch an intracity third-party quick commerce logistics service, providing brands with shared warehouses from which the Gurgaon-based business would send goods in a timeframe of one to two hours.