Swiggy Introduces "Swiggy Seal" to Guarantee Food Safety in 650 Cities

Nitin Konde, Varun Bhardwaj

Oct 26, 2024 — 2 min read

Swiggy Launches Swiggy Seal to Ensure Food Safety

Swiggy has launched the "Swiggy Seal," a new project designed to improve food preparation and packaging methods across its restaurant partners in 650 locations, in an effort to raise food hygiene and quality standards. According to a news agency report, the goal of this project is to assist restaurants in upholding strict hygienic standards, giving customers greater assurance over the food they order via Swiggy.

Pune has already seen the debut of the programme, and other cities will follow in November. This comes after Zomato and Swiggy increased their platform fees to InR 10 in advance of the Diwali festival.

How does Swiggy's Seal Work?

On restaurant pages within the Swiggy app, the Swiggy Seal is a badge that highlights establishments that adhere to strict criteria for food quality and hygiene. Restaurants must exhibit a dedication to upholding stringent food safety regulations, appropriate cooking methods, and superior packaging in order to be eligible for the Seal.

Swiggy evaluates and selects eateries that qualify for the Seal based on data gathered from its 7 million verified customers over the last six months. The Seal will be displayed by restaurants that continuously meet these requirements, letting patrons know that the establishment is reputable for food safety and cleanliness. But Swiggy has also made it clear that a restaurant's Seal could be taken away if they don't uphold these requirements.

Assistance for Eateries

In order to assist its restaurant partners in meeting these requirements, Swiggy is also providing them with committed support. This includes having access to expert hygiene audits via collaborations with organisations like Equinox and Eurofins that have been approved by the Food Safety and Standards Authority of India (FSSAI).

Because these audits are provided at a reduced cost, restaurants may more easily make sure that food safety laws are being followed. Furthermore, Swiggy will give eateries thorough reports based on consumer input that include practical suggestions for enhancements. Additionally, the company offers exclusive services like cleaning and pest control and hosts webinars to teach restaurant owners about optimal hygiene procedures.

Seal Bringing in More Transparency into the System

Customers may experience a new level of transparency and assurance with the Swiggy Seal. Users can view which restaurants have received the Seal, a proof that they adhere to strict quality and sanitary standards, when placing food orders via the Swiggy app.

The programme aims to assist consumers in making knowledgeable choices about where to place their orders, especially in a market where concerns about food safety are on the rise. Through this initiative, Swiggy hopes to improve overall standards among its network of partners while providing consumers with the assurance that the food they order is made with care and delivered in a sanitary, safe environment.