Swiggy Introduces Swiggy Serves to Combat Hunger and Food Waste

Nitin Konde, Varun Bhardwaj

Jan 10, 2025 — 2 min read

Swiggy Launches ‘Swiggy Serves’ to Fight Hunger and Food Waste

In an attempt to cut down on food waste throughout its value chain, listed foodtech giant Swiggy has started a new campaign called "Swiggy Serves." In an effort to combat hunger nationwide, Swiggy intends to redistribute excess food from its restaurant partners to underprivileged areas, the firm announced in a statement. The non-profit Robin Hood Army, based in Delhi NCR, has partnered with the Sriharsha Majety-led company on the Swiggy Serves project. By the end of 2030, it hopes to deliver 50 million meals to underprivileged communities. With the help of more than 126 restaurant partners, the two have already redistributed 2,000 meals among 33 locations as part of the recently established campaign's trial.

According to Rohit Kapoor, CEO of Swiggy's food marketplace, the brand is already active in 33 cities and intends to expand this program to more locations. According to Swiggy, a number of well-known companies have joined the new effort, including Birayni By Kilo, Dana Choga, Vardhas, B.Tech Momos Wala, Samosa Singh, Babai Tiffins, Dosa Anna, and Urban Tandoor, among others.

Similar Initiative was Launched by Zomato

It is important to note that Zomato, Swiggy's competitor, started a similar campaign in 2019 to combat hunger, malnutrition, and food waste in partnership with the nonprofit organisation Feeding India. The foodtech company led by Deepinder Goyal also purchased Feeding India in the same year. The Swiggy Serves campaign coincides with the foodtech giant's transition from a single app to launching distinct applications for each of its products under the Swiggy name. Earlier today, a media outlet announced that Swiggy has extended its Instamart rapid commerce solution to 76 Indian cities. Additionally, the business intends to release a stand-alone Instamart app shortly.

Swiggy Launched Snacc

Earlier, Swiggy released a new app called Snacc that allows users to order meals, snacks, and beverages in as little as 15 minutes. The debut coincides with a race among Indian food delivery apps to deliver hot beverages and biryani to consumers' doorsteps in less than ten to fifteen minutes. On January 7, Snacc, which has a bright fluorescent green background and dark blue writing, went online in a few areas of Bengaluru. The sources claim that Swiggy intends to expand the platform throughout the nation.

Chocolate cookies, Indian breakfast, coffee, tea, eggs, rolls and sandwiches, lunches, cold drinks, egg puffs, and cheese Maggie are among the foods offered at Snacc. Prior to that, Swiggy announced in December that it had expanded Bolt, its 10-minute meal delivery service, to more than 400 cities and towns nationwide. For the first time, fresh food from consumers' favourite restaurants is being delivered right to their door. According to Rohit Kapoor, CEO of Swiggy's Food Marketplace, fries are crispy straight out of the packaging, ice creams remain frozen, and idlis arrive warm and fluffy.