Swiggy Receives MCA Approval to Include Sports Arm

Nitin Konde, Varun Bhardwaj

Jan 17, 2025 — 2 min read

Swiggy Getas MCA Approval to Launch Sports Arm

The corporate affairs ministry (MCA) has given foodtech giant Swiggy permission to incorporate Swiggy Sports Private Limited, its sports division. The company stated in an exchange filing on January 16 that the newly incorporated entity's primary goals will be to engage in sports team ownership, management, talent development, event organisation, and facility operation; provide career services; acquire broadcasting and sponsorship rights; and promote sporting events using a variety of business models, among other activities.

The approval follows a month after the foodtech major's board approved the establishment of a new subsidiary to serve the sports and entertainment and recreation sectors. When Swiggy announced the establishment of the subsidiary in December, it stated that it was solely going to house the Mumbai pickleball team that it had purchased from the World Pickleball League (WPBL). According to Swiggy, the brand's current connection in sports is restricted to owning the pickleball team's rights in Mumbai, and there are no intentions to get further involved in sports.

Swiggy Expanding its Network and Services

The most recent development coincides with Swiggy's aggressive expansion into new markets and introduction of additional products. It just released its new "SNACC" app, which provides meal delivery in a few areas of Bengaluru in 15 minutes. With the release of a new app called Pyng Professional last week, it also made an entry into the services marketplace business. In the meantime, Swiggy Scenes, a new service that allows customers to reserve parties and events at Swiggy's partner restaurants, was introduced by the firm in December. Before that, Swiggy also unveiled "One BLCK," a new premium invite-only membership club.

In an attempt to cut down on food waste throughout its value chain, listed foodtech giant Swiggy has started a new campaign called "Swiggy Serves." In an effort to combat hunger nationwide, Swiggy intends to redistribute excess food from its restaurant partners to underprivileged areas, the firm announced in a statement. The non-profit Robin Hood Army, based in Delhi NCR, has partnered with the Sriharsha Majety-led company on the Swiggy Serves project. By the end of 2030, it hopes to deliver 50 million meals to underprivileged communities. With the help of more than 126 restaurant partners, the two have already redistributed 2,000 meals among 33 locations as part of the recently established campaign's trial.

Zomato Also Catching Up

Aiming to expand beyond its core food delivery services and hyper commerce, Zomato launched 'District' in August of last year with the goal of consolidating its going-out business, which includes eating and ticketing (movies and events). With this, Zomato entered a number of new markets under one corporate umbrella, including lifestyle services, sports ticketing, live events, retail, staycations, and more. Swiggy's most recent move is expected to expand the rivalry between the two titans in rapid commerce beyond the food delivery industry.