Truth & Hair Secures INR 2.5 Crore Investment from Varun Alagh on Shark Tank India

India’s first hair beauty & makeup brand wins backing to scale innovation in hair makeup, styling, and scalp-first care

Truth & Hair, India’s emerging hair beauty and styling brand, has secured investment from Varun Alagh on Shark Tank India, marking a significant milestone in the brand’s journey to redefine how India approaches hair care and hair beauty.

Founded by certified trichologist Saumya Alagh and entrepreneur Shailesh Singh, Truth & Hair was built on a powerful insight: hair is not one-size-fits-all. While most brands focus only on cleansing, Truth & Hair pioneers a new category in hair makeup and styling.

A Category Created, Not Followed

Truth & Hair entered Shark Tank India with a clear mission: to move beyond traditional shampoos and conditioners and address the unmet needs of hair enhancement, styling, and scalp health.

The brand has gained attention for innovative products such as:

• Root touch-up Hair Mascara
• Precision Flyaway Wand
• Multi-benefit 3-in-1 Curly Styler
• Texture-specific cleansing and conditioning ranges

By combining beauty, performance, and scalp science, Truth & Hair is creating a new conversation around hair as a form of self-expression, not just maintenance.

Founder Perspective

“Walking into Shark Tank wasn’t just about raising funds — it was about raising awareness,” said Saumya Alagh, Co-Founder, Truth & Hair. “For years, people have been told to ‘fix’ their hair. We are not fixing, we are protecting people's identity and helping them embrace who they are. Different hair textures need different care, and hair beauty deserves as much innovation as skincare or makeup.”

She added, “Having Varun Alagh believe in our vision is incredibly validating. His understanding of building purpose-driven, consumer-first brands makes him the right partner as we scale.”

Varun Alagh’s investment signals strong confidence in the fast-growing hair beauty and styling category in India. His backing will support Truth & Hair’s expansion across product innovation, marketing, and retail distribution.

What’s Next for Truth & Hair

• With fresh momentum from Shark Tank India, Truth & Hair plans to:
• Expand its hair, makeup, and styling portfolio
• Invest further in scalp-first, science-backed formulations
• Increase consumer education around hair texture diversity
• Strengthen omnichannel presence across India

Truth & Hair’s appearance on Shark Tank India represents more than a funding milestone, it marks the rise of a brand challenging outdated hair norms and celebrating individuality.

List of Varun Alagh Investments: Companies Backed by the Mamaearth Chief Dad

Varun Alagh, Co-Founder, Chief Dad, and CEO of Honasa Consumer Ltd., the parent company of Mamaearth, is well-known for his investment acumen. Check out the list of his investment portfolio here.

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