Unicommerce Fuels Sugar Cosmetics' E-commerce and Retail Operations

Nitin Konde, Varun Bhardwaj

Nov 21, 2024 — 2 min read

Unicommerce Powers Sugar Cosmetics’ E-commerce and Retail Growth

The operations of Sugar Cosmetics, a high-end beauty and personal care business, are being strengthened by Unicommerce, one of India's top e-commerce enablement SaaS platforms. Unicommerce is improving the brand's retail and e-commerce operations by unifying its entire technological stack, guaranteeing a smooth consumer experience across digital and physical touchpoints.

Sugar Cosmetics has been using Unicommerce's technology, such as its warehouse management and multi-channel order management systems, to optimise its e-commerce operations for over five years. The company has been able to effectively scale and manage its online sales because of this long-term cooperation, which has improved client happiness and made transactions easier.

Entering the Real Retail Market

In addition to maintaining a strong online presence, Sugar Cosmetics is expanding its network of physical locations throughout India. The business will be able to provide a ship-from-store service, guaranteeing quicker delivery and more convenience for clients, by connecting all of its stores and warehouses onto Unicommerce's centralised platform.

In order to expand its operations to include store fulfillment, Sugar Cosmetics recently added Unicommerce's omnichannel retail management system. With the help of this new feature, the company will be able to provide customers with a uniform and cohesive shopping experience across all channels, including online and physical retail touchpoints.

According to recent data from Unicommerce, the amount of beauty product orders increased significantly during this year's Diwali sales, rising by 100% over the previous year. Growing consumer interest in beauty goods is reflected in this trend, which presents Sugar Cosmetics with a chance to bolster its online and offline presence.

Sugar Cosmetics is able to move orders between locations and optimise its inventory management through the integration of its stores and warehouses. In addition to exposing a greater variety of inventory, this also speeds up service, giving clients access to a greater assortment of products and quicker fulfillment.

Improving User Satisfaction

Additionally, Unicommerce's technology will simplify the returns procedure, guaranteeing clients a hassle-free return experience. In addition to generating more chances for cross-selling and upselling, this optimisation helps to create a more comprehensive and seamless brand experience. As of Q2 2025, Unicommerce has over 3550 customers, including D2C brands, retail and e-commerce businesses, and logistics providers. The company has managed 8800+ warehouses and 3150+ omni-enabled stores across regions, achieving an annual transaction run rate of 930+ million order items with 260+ technology and partner integrations.

"In today's rapidly changing market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction," stated Jasmin Gohil, Chief Technology Officer of Sugar Cosmetics, in reference to the company's omnichannel vision and relationship with Unicommerce. As a brand that prioritises technology, Unicommerce's technology has produced outstanding outcomes over the course of Sugar Cosmetics’ long-term collaboration. Brand will be able to better serve its clients and improve their online and physical purchasing experiences thanks to its omnichannel capabilities.