Unicommerce-The first choice of every E-commerce store| Unicommerce case study

Unicommerce-The first choice of every E-commerce store| Unicommerce case study

Today the primary growth engine for any business is to have its e-commerce presence. With the change in business due to technological advancements, it is imperative for all businesses to work on e-commerce platforms. The meteoric growth that the e-commerce industry has witnessed in the recent past has also given rise to several e-commerce challenges. Many studies claim that e-commerce is expected to take over 22% of the industry by the year 2023. With such an increasing demand for e-commerce and online business, riding the commerce wave is so not easy, still Unicommerce has managed to be the first choice of every eCommerce store.

Impact of e-commerce on total economy
Impact of e-commerce on total economy

The digital world has compelled businesses to adopt digital solutions to complex supply chain issues and many other challenges that prevail in the e-commerce websites. Technologies like payment gateways, SaaS (software as a service) based solutions; effective inventory management, efficient delivery systems, and many other aspects are becoming more prominent with time.

Unicommerce is one such company that helps businesses to overcome the complex challenges of e-commerce. Know more about the Unicommerce startup in this article.

What is Unicommerce?
How Unicommerce was formed?
Initial Challenges that Unicommerce faced
Features of Unicommerce
Competitors of Unicommerce
Achievements of Unicommerce
Unicommerce - FAQs


Startup Name Unicommerce
Headquarter Gurgaon,Haryana, India
Sector Tech Serivces
Founders Ankit Pruthi, Vibhu Garg and Karun Singla
Founded 2012
CEO Kapil Makhija

What is Unicommerce?

About Unicommerce

Found in the year 2012, Unicommerce is a platform that is leading globally in providing e-commerce solutions to manufacturers, distributors, wholesalers, retailers, sole proprietors, and e-commerce sellers. The platform enables users to automate their supply chain operations for online and offline stores for making more sales.

Unicommerce enables businesses to sell at multiple marketplaces and carts at the back end. It comes pre-integrated with more than 100 leading market places, carts, shipping companies, accounting, and Enterprise Resource Planning software. Unicommerce is a cloud-based SAAS (software as a service) solution where there is no need of having separate investments required for servers hosting, etc. The attractive factor about the platform is that it adds new features and functionality to the product almost every month and keeps value proposition at the highest priority.

In the very initial years, Unicommerce was regarded as the backbone of the e-commerce supply chain industry. The company was receiving almost 100 million + orders annually. The company has its presence in more than 250+ cities in India and the Middle East. Since its inception, the company has seen immense growth and has been profitable in India and the Middle East as well.

How Unicommerce was formed?

Three friends and Delhi IITians- Ankit Pruthi, Karun Singla, and Vibhu Garg came together in November 2011 to start a set up their own venture. At that time they knew each other for about 12 years. While Ankit and Karun were working at corporate, Vibhu had just quit iXiGo. The trio had quit their jobs after they were sure about their intentions to set up a venture related to e-commerce since at that time it had just started blooming in India and had a lot of potentials.

After doing a lot of research and brainstorming, they shortlisted two options, either to start a venture that simplified the payments or to go for a business that would provide warehousing solutions. After discussing with many players in the market and taking their suggestions, they finally decided to work on SaaS based warehousing solutions, and in February 2012, they registered their company and this is, How Unicommerce was formed.

Initial Challenges that Unicommerce faced

Clientele base
Clientele base

The biggest initial challenge for Unicommerce was to get the faith of e-commerce companies in their product Uniware. It took the organization time to get the faith of e-commerce businesses in their warehouse and inventory management system. The solution then was to give them detailed explanations and plans to work with them.

The very first client of Unicommerce was Histreetlabels. The major challenges were to convince clients about the solutions and data safety and security since it was cloud-based. Things started going well when e-commerce giants like Jabong, Snapdeal, Cartlane by Tanishq, and many others started using Uniware.

Features of Unicommerce

  • Warehouse Management Solutions
  • Warehouse Inbound and Outbound Processes
  • Logistics management
  • Shipment Tracking
  • FIFO based stock picking
  • Auto inventory replenishment management
  • Hassle-free merge of online and offline sales
  • End to end automated order fulfillment
  • Returns Management
  • Accounting
  • Shipping
  • Advanced Analytics
  • Simplified Dashboards
  • Customized Reports
  • Omnichannel Solution
  • Mobile application

And a lot more.

Software as a Service (SaaS) Revenue Model
For customers, the benefits of the SaaS model are clear. It brought lowercosts, lower commitment risk, and a try-before-you-buy model, which gavecustomers a remarkable opportunity to assess a product before making a purchase.Indeed, the benefit is so clear that a 2017 study conducted by BetterCl…

Competitors of Unicommerce

Even though Unicommerce was an early mover in the industry of e-commerce solution provider, now there are many other players in the market that offer similar services.

Here are the top seven Unicommerce competitors in India:

  • Browntape
  • Easy Ecom
  • OMS Guru
  • Prima Seller
  • Webgility
  • Fishbowl Inventory
  • Zoho Inventory

Achievements of Unicommerce

2013 In Red Herring Asia 2013, Unicommerce was one of the finalists
2014 Unicommerce was entitled to be one of the Most Promising Cool Startups of the year
2017 Unicommerce was named to be among the Best Warehouse Management Technology Solution Providers by CIO Review.

Unicommerce - FAQs

What is Unicommerce?

Unicommerce is a platform that is leading globally in providing e-commerce solutions to manufacturers, distributors, wholesalers, retailers, sole proprietors, and e-commerce sellers.

What does Unicommerce do?

Unicommerce helps businesses to overcome the complex challenges of e-commerce.

Who is the founder of Unicommerce?

Ankit Pruthi, Vibhu Garg and Karun Singla are the founders of Unicommerce.

Ecommerce Trends in the Indian Ecosystem
Disruptions are the need of the hour. This applies to the eCommerce in India aswell. With the emergence of new competitors in the online segment, establishedplayers such as Myntra, Flipkart and Amazon, are reinventing their way offunctioning to stay at the top. The new strategies being employed c…

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