Next Week, Zomato will Begin 10-Minute Meal Delivery Trials in NCR Under the Quick Brand
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Quick, a 10-minute food delivery service from Zomato, is currently available in several cities. Customers can get fast food and pre-cooked instant meals, including snacks, desserts, beverages, etc., delivered within 15 minutes from restaurants and cloud kitchens within a 2-kilometre radius of their location by using the "Quick 10 Minute Delivery" feature on the Zomato app's home screen.
Currently, consumers can access the service in a few locations in Delhi NCR, Mumbai, Bengaluru, Hyderabad, Indore, Chennai, Pune, Lucknow, Ahmedabad, and more. In response to a question from the media, Zomato stated that it is allowing restaurants that are listed on the platform to offer delivery times of less than 15 minutes by carefully selecting their menu items and assigning a dedicated delivery fleet. This will be scaled over time and is live in a few locations right now.
Launched in 2023, the company's "Everyday" service already provides home-cooked meals in around 20 minutes. It was introduced following the company's 2022 discontinuation of its first attempt, called "Instant," in the 10-minute meal delivery market.
Focussing on Hyperlocal Delivery Business
One of Zomato's main areas of interest is the hyperlocal delivery industry. Even though Blinkit reported an EBITDA loss of INR 103 crore in the December quarter of FY25 compared to an operating loss of Rs 8 crore in Q2, the company still plans to expand to 2,000 dark stores by the end of 2025.
Quick commerce companies are attempting to replicate the success they have observed in the capital-intensive rapid grocery delivery business with the 10-minute food delivery.
Apart from Zomato's Quick and Blinkit's Bistro, Swiggy is entering the 10-minute food delivery market by improving delivery speed and extending service areas with its Bolt function within its app and a stand-alone app called Snacc, Zepto Cafe by Zepto, Zing, and Swish. In order to cut down on the amount of time needed to prepare the food and deliver the order to customers, the delivery schedule is based on the number of restaurants and dark kitchens.
NRAI Tacking Both Food Delivery Giants on Legal Battlegrounds
However, earlier this month, the restaurant association National Restaurant Association of India (NRAI) voiced resistance to private-label food delivery through quick-commerce platforms like Bistro and Snacc, criticising Zomato and Swiggy's 10-minute meal delivery initiative.
Bistro is not an existential danger to the restaurant business, Zomato's Deepinder Goyal responded in a letter to restaurant partners. "Bistro is neither a "Zomato kitchen" nor a "private label." I have already stated that, in contrast to companies like Amazon, which offer their own private labels on Amazon, Zomato, as a restaurant aggregator, will never compete with its own restaurant partners," Goyal wrote.
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