Ninjacart - India's Largest Fresh Produce Supply Chain Platform

Sarika Anand Sarika Anand
Aug 24, 2021 10 min read
Ninjacart - India's Largest Fresh Produce Supply Chain Platform

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Ninjacart.

The traditional Supply Chain is highly inefficient, unorganized, and has a high rate of food wastage. Farmers experience price risk, information asymmetry about demand, distribution inefficiency, and receive late payments. Retailers face problems like higher costs, low quality and unhygienic produce, high price volatility, and the everyday hassle of going to the market.

Ninjacart is India's largest Fresh Produce Supply Chain platform. The ninjacart company is a pioneer in solving one of the toughest supply chain problems of the world by leveraging innovative technology. Their high-quality and hygienically handled fresh produce ensures healthy food to consumers. Read more to find out about Ninjacart company details, ninjacart founders, ninjacart revenue, ninjacart business model, etc.

Ninjacart - Company Highlights

Startup Name Ninjacart
Headquarters Bangalore, Karnataka, India
Industry Logistics, Supply Chain
Founded 2015
Founders Ashutosh Vikram, KartheeSwaran KK, Sharath Loaganathan, Sachin Jose, Thirukumaran Nagarajan, Vasudevan Chinnathambi
CEO Thirukumaran Nagarajan
Area Served India
Website www.ninjacart.in

Ninjacart - About and How it Works?
Ninjacart - Recent News
Ninjacart - Founder and History
Ninjacart - Team
Ninjacart - Mission
Ninjacart - Logo and its Meaning
Ninjacart - Business Model
Ninjacart - Revenue and Growth
Ninjacart - Challenges Faced
Ninjacart - Funding and Investors
Ninjacart - Competitors
Ninjacart - Future Plans
Ninjacart - FAQs


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Ninjacart - About and How it Works?

Ninjacart is India's largest fresh produce supply chain company that is solving one of the toughest problems in the world through technology. Ninjacart company connects producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end to end operations.

Currently, the Ninjacart Supply Chain is equipped to move 1400 tones of perishables from farms to businesses, every day, in less than 12 hours. The ninjacart startup currently has a network of more than 200 collection centres and over 1,200 warehouses in the country.

The Ninjacart company is not only a developer of agricultural marketing, but also provides a supply chain platform intended to revolutionalize the fresh produce supply chain. The ninjacart app and website leverage data science, infrastructure, and networks to connect farmers directly to businesses and end retailers such as grocery stores, enabling retailers and merchants to source fresh farm produce directly from farmers in less time and in a cost-effective way.

  1. Ninjacart India has eliminated intermediaries by taking control of the Supply Chain by using technology and analytics.
  2. The company has built reliable, cost-effective, and high-speed logistics and infrastructure to solve for inefficiencies in the Supply Chain.
  3. On one end, farmers get better prices and consistent demand, and on the other end, retailers receive fresh produce at competitive prices that are delivered to their doorstep.

Ninjacart - Recent News

15th October 2021 - E-commerce marketplace Flipkart and its US-based parent Walmart have jointly made their second investment amounting to about $30 million in fresh produce supply chain startup Ninjacart.

In a joint statement issued, Flipkart and Walmart said that the investment would deepen their partnership with Ninjacart company and would improve its offerings and enhance customer experience.


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Ninjacart - Founder and History

The Ninjacart founders are Ashutosh Vikram, KartheeSwaran KK, Sharath Loaganathan, Sachin Jose, Thirukumaran Nagarajan and Vasudevan Chinnathambi in 2015. The ninjacart company, has successfully built a tech-enabled supply chain for fresh farm produce, delivering 1,400 tonnes of fruits and vegetables daily.

Founders of Ninjacart
Founders of Ninjacart

Ninjacart startup started operating in 2015 as a hyperlocal grocery delivery platform, and their main aim was to help retailers take their inventory online and deliver quality groceries to consumers in less than 60 minutes from ordering at scale. This was still a novel concept back then.

But soon Ninjacart founders realized that with little product differentiation, customers were unwilling to pay a premium rate just for the marginal convenience of ordering online, especially for fruits and vegetables. On one hand, kirana partners faced problems regarding tedious procurement processes and proper management of quality, hygiene, price, assortment and customer understanding. On the other, farmers experienced unfair practices, high food wastage due to a supply demand mismatch and lower incomes.

So, they changed the ninjacart business model and the ninjacart revenue model to an agri-tech platform to solve one of the toughest agricultural supply chain problems at its root, built reliable, cost-effective and high-speed infrastructure, and enabled retailers and merchants to source fresh produce directly from farmers daily. The current Ninjacart revenue is estimated to be Rs $576.5 million showing a 3.5 % increase from last year.

Ninjacart - Team

  • Thirukumaran Nagarajan - Ninjakart founder & CEO
  • Abhishek Agarwal - Director of Strategy
  • Prashannth Vijayakumar - Full Stack Developer
  • Kartheeswaran K K - Chief Operating Officer
  • Theyagarajan S - AVP Product Management

Ninjacart - Mission

According to the Ninjacart owner, the company's mission and vision statement says, "Our vision is to build India's most efficient and largest Supply Chain platform and improve the lives of producers, businesses, and consumers in a meaningful manner."

Ninjacart - Logo and its Meaning

Ninjacart logo is in green colour which indicates the company's intentions to revolutionalize the fresh produce supply chain. The Ninjacart logo is written in a simple font, while the Ninjacart tagline makes it clear to understand what the company does and stands for.

Company Logo of Ninjacart
Company Logo of Ninjacart

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Ninjacart - Business Model

Ninjacart business model is based on removing inefficiencies and intermediate middlemen in the fruits and vegetables supply chain. On one hand, the company helps improve farmersโ€™ incomes and provide a consistent demand and on the other hand, they deliver quality, fresh and hygienically handled produce to retailers and foodservice providers. Ninja cart buys from farmers and sells to retailers and foodservice providers within 12 hours.

Nagarajan says that more than 25% of the vegetables Ninjacart sells are procured directly from farmers. The ninjacart business model helps the company in engaging farmers in various awareness programmes to educate them about Ninjacart app and the benefits of selling directly to the venture.

Ninjacart - Revenue and Growth

  • Ninjacart revenue is currently estimated to be $576.5 million per year.
  • Ninjacart revenue 2020 of per employee is $251,000

The ninjacart company profile depends on the sourcing network of 100 collection centres across the country to procure fresh goods. With a cumulative average growth rate of 400% since 2016, the company has posted Rs 120 crore revenue in fiscal 2018-19 and turned operationally profitable.

The ninjacart revenue model aims to further build a farmer ecosystem and has already started its work on creating a fintech platform for the farmers. The ninjacart app will help them get the capital they would need to buy tractors, build greenhouses, and other working capital they need from time to time.


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Ninjacart - Challenges Faced

โ€œItโ€™s been a crazy journey, we encountered a lot of problems and we solved every small issue we met on the way with the help of technology and right now we move at least 1,000 tonnes of vegetables and fruits across seven cities,โ€ says Thirukumaran Nagarajan, Ninjacart founder and CEO of Ninjacart.

The journey of any startup does not begin with immediate success. What once appeared to be problems may not actually create that much of an impact on the overall market, but something else completely unexpected could crop up.

Thirukumaran Nagarajan (ninjacart founder and CEO) initially expected to scale up to 50 tonnes of fruits and vegetables from the get-go. It was only when the team first confronted the behemoth of Indian agri-trading that the importance of effectively understanding the real problem and pivoting the startupโ€™s problem statement came into play. But this is not the only time startups should focus on pivoting, according to Thirukumaran.

The founder of ninjacart states, โ€œMany entrepreneurs struggle to scale once a startup enters the growth stage. When you are a small size company, your needs and the problems you look to solve are completely different. Once you start growing, the business demands changes. For instance, we started with a supply of 1 or 2 tons of farmer produce. But today, we have grown to almost 300 tons of supply โ€” in a day. Of course, we faced many problems related to scaling, like managing the large supply of the produce, keeping away from frauds, and hiring the right people.โ€

Ninjacart - Funding and Investors

Ninjacart funding as of 2021, is estimated to be $203.7M in over 12 funding rounds. Ninjacart is funded by 19 investors in total. Walmart and Flipkart are the most recent investors.

The most recent Ninjakart funding round took place in May 2021, where the company went on the raise over $9.5 million led by existing investors like Syngenta Ventures. The Ninjacart net worth or valuation is now estimated to be around $502 million in this tranche.

Date Round Amount Lead Investors
May 21, 2021 Venture Round $9.5M Syngenta Ventures
Oct 12, 2020 Corporate Round $30M Flipkart, Walmart
Dec 11, 2019 Series C $10M Flipkart
Nov 15, 2019 Debt Financing $4.2M Trifecta Capital Advisors
Jul 18, 2019 Series C $402K -
Jun 21, 2019 Series C $10M -
Apr 24, 2019 Series C $90M Tiger Global Management
Dec 12, 2018 Series B $33.5M Accel, Syngenta Ventures
Jul 30, 2018 Series A $4.9M Accel, NRJN Trust
Mar 5, 2018 Debt Financing $1.1M Trifecta Capital Advisors
Apr 11, 2017 Series A $5.7M Accel

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Ninjacart - Competitors

The top Ninjacart competitors are

  • Farmioc
  • Chilibeli
  • AgroStar
  • FarmLead

Ninjacart - Future Plans

Ninjacart looks forward to a future that will be driven by data and technology. The company has a database of around 40 different markets in terms of arrivals, supply, price, etc. According to Thirukumaran (the ninjacart owner and CEO), they can predict the prices of vegetables and fruits, and production output in future. The ninjacart Bangalore is the head office of the company, while it is also present in Chennai.

According to Vasu, Ninjacart wants to focus on small vendors, mom-and-pop stores and unorganized provision stores โ€” a segment it currently caters to and where the efficiency of its model lies. Ninja cart has 20,000 customers, including restaurants.

โ€œIn the past three years, we have built a template for the business which is creating value for all stakeholders,โ€ said Kartheeswaran K K, chief operating officer and one of the six founder of ninjacart. โ€œOur focus is how we can take this to 1 million farmers in 10-15 cities across India and make it into an alternative supply chain for fruits and vegetables,โ€ he said.

Ninjacart founder and CEO, Thirukumaran Nagarajan has revealed that the company is looking to build a fintech platform for the farmers that would help them with the necessary capital that they would need to set up greenhouses, buy tractors, and more such investments. He further added about ninjacart that this will be a key component of the farmer ecosystem that they are working on!


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Ninjacart - FAQs

Who's the CEO of Ninjacart?

The ninjacart founder, Thirukumaran Nagarajan is the current CEO of Ninjacart.

What is Ninjacart ?

Ninjacart company is India's largest fresh produce supply chain company that is solving one of the toughest problems in the world through technology.

Who founded Ninjacart?

The Ninjacart founders are Ashutosh Vikram, KartheeSwaran KK, Sharath Loaganathan, Sachin Jose, Thirukumaran Nagarajan and Vasudevan Chinnathambi in 2015.

How does Ninjacart make money?

Ninjacart's business model is based on removing inefficiencies and intermediate middlemen in the fruits and vegetables supply chain.

When was Ninjacart started?

Ninjacart was founded in 2015.

What kind of company is Ninjacart?

Ninjacart startup is a popular fresh produce supply chain company.

Is ninjcart a good company?

Ninjcart India is a good company because it has a good work environment and culture. Ninjacart salaries are also high and the company's policies are good too. There are many ninjcart jobs available too.

Is ninjacart a startup?

Ninjakart app is a pioneer startup as it helps in solving one of the toughest supply chain problems of the world by leveraging innovative technology.

Who is the owner of Ninjacart?

The onwer of Ninjakart is Thirukumaran Nagarajan.

What is the turnover of Ninjacart?

Ninjacart turnover was estimated to be over Rs 993.5 crore in FY20 as the compay's expenses grew by 317%.

is ninjacart profitable?

Yes ninja cart is profitable.

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