OppDoor Launches as Binny Bansal's Next ECommerce Venture

🔍Insights

Nadeesh Kareemdathil, Apoorva Bajj

Jan 3, 2024 — 3 min read

Binny Bansal Launches OppDoor

Binny Bansal, the co-founder of Flipkart, has launched a new venture named OppDoor, which is geared towards assisting eCommerce businesses in expanding globally through comprehensive solutions. OppDoor aims to provide end-to-end support, including design, product, human resources, and backend assistance, to eCommerce companies seeking to extend their operations to different regions, leveraging top platforms like Amazon and others.

The company's website outlines a wide range of services, describing them as covering a brand's entire lifecycle, from inception to exit. OppDoor emphasizes its ability to deliver fully managed operations and business advisory services.

The strategic timing of OppDoor's launch is noteworthy, occurring five years after the sale of Flipkart to Walmart in 2018 by Sachin Bansal and Binny Bansal. The non-compete clause associated with the Walmart deal ended in 2023, allowing Binny Bansal to venture into eCommerce again. In contrast to a consumer-facing internet firm like Flipkart, Bansal's focus with OppDoor is to establish a startup that directly engages with businesses, aiding them in scaling operations.

Initially concentrating on eCommerce companies in the United States, Canada, Mexico, the United Kingdom, Germany, Singapore, Japan, and Australia, OppDoor does not mention India on its website.

Highlighting the significance of Amazon for eCommerce companies, OppDoor emphasizes its commitment to fully managed Amazon services for expanding private label brands globally. The website notes Amazon as an "endless opportunity," citing that 63 percent of Amazon sellers embracing global expansion witnessed a surge in sales. OppDoor points out that brands with a multi-region presence achieved three times higher exit multiples compared to those operating in only one or two Amazon regions.

While Amazon is a primary focus, OppDoor states its intention to collaborate with other platforms such as Walmart, Etsy, and more, offering services related to marketplace operations and seller management.

It is important to note that the company is registered in Singapore and was incorporated in May 2021, initially operating under the name Three State Ventures Pte Ltd, which is Binny Bansal's venture capital firm investing in various startups across sectors in India, including Curefoods and Scapia.

Crafting a Multichannel Symphony: The OppDoor Approach
Data-Driven Expansion to Walmart
Google-Driven Visibility Improvement
Innovative Shopify Storefront Collaboration

Crafting a Multichannel Symphony: The OppDoor Approach

Recognizing that Amazon is poised to be the linchpin of OppDoor's client revenue, their strategy does not involve distancing but rather adding strategic layers. OppDoor is poised to focus on Walmart, an organic choice given its marketplace prominence. The objective is to establish a secondary sales channel, acting as a safety net for the predominantly Amazon-centric business model.

Data-Driven Expansion to Walmart

In a thorough analysis, OppDoor will delve into the search volume potential for each product listed on Amazon, aiming to expand to Walmart. While encountering fewer long-tail keywords compared to Amazon, the company will pinpoint broader keywords applicable to specific products. Based on this insight, OppDoor will strategically introduce selected products to Walmart, anticipating a noteworthy 10% incremental revenue boost for those items.

Google-Driven Visibility Improvement

Based on this insight, OppDoor will strategically introduce selected products to Walmart, anticipating a noteworthy 10% incremental revenue boost for those

Innovative Shopify Storefront Collaboration

For products gaining momentum through these campaigns, OppDoor will pioneer an innovative approach: partnering with their clients to establish a Shopify storefront. This strategic move is designed to redirect traffic from Google and various social media platforms to a dedicated Shopify website.

OppDoor's approach signifies a nuanced understanding of the evolving eCommerce landscape, where the orchestration of multiple channels and data-driven insights will play a pivotal role in shaping the success of businesses venturing into the global market. As OppDoor embarks on its journey, it is poised to redefine the dynamics of eCommerce expansion through innovation, strategic partnerships, and a commitment to client success.