LinkedIn Sales Navigator has been proved as a very interesting tool to increase the sale of the product and it can give your product a boost that you were always looking for. Although, if you are new to LinkedIn Sales Navigator and want to use it’s ebonic services to enhance the performance and range of your product then start using it for free. It comes with a free 1-month trial and thereafter you can subscribe it according to your preferences.
What is LinkedIn Sales Navigator?
LinkedIn is a social media platform for elegant business practices. LinkedIn Sales Navigator is still new in the India and people are not yet fully familiar with the functionality of LinkedIn. A person can make their business profile on LinkedIn and create a group for the products to bring the attention of the potential customers to the business.
LinkedIn Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker. It’s described as the best version of LinkedIn for sales professionals. It allows sales teams to engage with contacts and accounts within the LinkedIn platform.
How to use LinkedIn Sales Navigator?
1. SETTING BUSINESS GOALS
In every business school, it is taught that the first rule to start any business operation is to set its goal. Yep, so firstly set the goal in your LinkedIn Sales Navigator profile and write down the goal for which you are creating the LinkedIn profile. Setting SMART (specific, measurable, achievable, relevant and timely) goals can help you evaluate the goals you wish to set. However, think about whether they are realistic.
You should write down your goals in your business plan to help keep you on track to achieve them. Transparency is crucial to success when it comes to goals. Your biggest goals, those important goals that are central to the success of the organization, should have more than one contributor. Collaboration increases your chances of meeting key goals. Don’t settle for a goal because it seems achievable. Set the bar high. Even if you don’t make your goal, you will likely achieve more than you would have with a smaller, easier goal.
Provide the right direction and motivation to your team to achieve the goal as the team plays the very major role in achieving the result. It’s also important for employees to have the opportunity to set their goals themselves. Share your goal with your team and motivate them to achieve the desired goal. When employees have some freedom in creating their own goals, they are far more likely to take ownership of their goals.
This, in turn, makes employees more likely to meet their goals. Employees can see how their goals align with the rest of the organization’s goals. This allows for greater cooperation across the entire company. They can see how they contribute to the success of the whole organization. Making front-line employees contributors to a larger goal gives them a sense of purpose. It creates a work environment where everyone knows how they contribute to the company. Additionally, everyone feels that the company values their contributions.
Think as a buyer, yes thinking as the buyer will change your persona and you will feel more connected to them. This will help you to understand the need of the buyer and you can easily deliver product according to the customer’s requirements. Turning a buyers vagueness into clear solutions is the job of the salesperson.
Always remember that the buyer is looking for the best solution, delivered in an effective and pleasurable manner. An entrepreneur, therefore, must know the value provided by each category of consumer and should, therefore, target the same with an appropriate marketing strategy to maximize the returns on investment in the associated marketing campaigns.
Competitor analysis is an essential component of corporate strategy. Keep your one eye always on your competitors. This will keep you stay alert with the market trends and the business strategy of the competitors. This will helps you in planning one step ahead than the competitors and you will always in lead. A competitive analysis is a critical part of your company marketing plan.
With this evaluation, you can establish what makes your product or service unique and therefore what attributes you play up in order to attract your target market. Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar.
For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor’s business.
5. KNOW YOUR CUSTOMER
After identifying the customers, the next step is to make yourself visible to them. Identify the keywords by which your customers will search you and connect right keywords to your content to make it super visual. This ascertains the identity and location of the potential customer, and gain a good understanding of their business activities.
This can be as simple as locating documentation that verifies the name and address of your customer. You have to first decide whether a client or customer fits your established risk profile, before entering into a business relationship with them. You can only do this by undertaking the appropriate Customer Due Diligence (CDD) measures. This ensures that identity thefts and any potential forgeries can be detected early on.
When authenticating or verifying a potential customer, classify their risk category and define what type of customer they are, before storing this information and any additional documentation digitally. Having a meticulous and comprehensive process for documenting CDD-related information is not only highly effective, it also mitigates any potential risk for you as a business.
Take the benefit of SEO ranking and link your content to the high ranked SEO links to get better attention. In order to get found for the keywords that are chosen in your keyword strategy, it’s important to optimize every page that is created on your website. All pages should include the appropriate keyword within the content, page properties, and the image tags.
The next number one rule to get constant visibility is to post your content regularly online. Make a plan and regularly follow it to deliver the content. As regular posting will only generate the buyers for you and make you visible on the internet. Post blogs to generate more traffic to your website and write quality content that can easily connect customers to your blog.
Moreover, PPC campaigns give you an opportunity to put your message in front of an audience that is seeking your product or service. Through keyword research, strategic bidding, and a compelling advertisement you can get the results you want. You can use other social media platforms to promote your LinkedIn profile and get the followers from other social media platforms towards LinkedIn.
Also Read: How To Use LinkedIn For Marketing
So, these were some tips which you should complete first before using LinkedIn Sales Navigator to generate leads quality leads for your business. The process of getting sale leads online is a very lengthy and time-consuming task, don’t expect any outcome for at least first two-three months. So, don’t lose your patience and keep on blogging, and one day you will get a very reaped fruit as your return gift for your patience and hard work.