Prabhkiran Singh: The Visionary Behind Bewakoof's Quirky Revolution
👨💻StartupTalkers
Prabhkiran Singh is the Director and Co-founder at Bewakoof, one of India's largest casualwear and lifestyle brands. The company keeps a regular check on trendy fashion products and offers their customers an affordable price for the products. Its net worth has increased by 7.39%. The estimated annual revenue of Bewakoof in 2020 was INR 200 Crores. The net worth of Bewakoof is estimated at INR 100 Crores.
In this StartupTalky article, we will explore Prabhkiran Singh's success story, including his early life, history, net worth, childhood, personal life, education, investments, achievements, and more.
Prabhkiran Singh- Biography
| Name | Prabhkiran Singh |
|---|---|
| Born | 1990 |
| Eductaion | Indian Institute of Technology, Bombay |
| Profession | Entrepreneur |
| Position | Founder & CEO, Bewakoof |
Prabhkiran Singh - Personal Life
Prabhkiran Singh - Education
Prabhkiran Singh - Professional Life
Prabhkiran Singh - Founder of Bewakoof
Prabhkiran Singh - Bewakoof Success story
Prabhkiran Singh - Idea behind the name Bewakoof
Prabhkiran Singh - Bewakoof movie merchandising
Prabhkiran Singh - Founder of Utter Bewakoof
Prabhkiran Singh - Personal Life
Prabhkiran wanted to become a cricketer and play for India. He did not think he could do a 9-5 job which is why he started working or planning on his entrepreneurial journey from his college days. Prabhkiran started his first business venture in his college days with a lassi cafe, known as khadke gLASSI, before co-founding Bewakoof.com in the year 2012. He currently resides in Mumbai, Maharashtra, India.
Prabhkiran Singh - Education
Prabhkiran Singh's educational resume shows that he studied Bachelor of Technology degree in Civil Engineering from the Indian Institute of Technology (IIT), Bombay from 2007-2011.
Prabhkiran Singh - Professional Life
Prabhkiran was an internship trainee for two months at Delhi Metro Rail Corporation Ltd. He kept a check on the maintenance and Quality Audits of newly built Metro Civil Structures.
He founded "khadke gLASSI" which ran for eight months from February 2010 to September 2010. The company produced a chain of lassi outlets selling fresh and flavored lassi, via take-away joints, opened with the vision to tap the "latent" lassi market of India. The Times of India and the National News Channel News 24 featured the venture and appreciated the innovative business model.
At the age of 23, he founded his online fashion and lifestyle venture, Bewakoof in 2012. Under his supervision, Bewakoof has grown by leaps and bounds. He has been actively growing the business since its formation.
Prabhkiran Singh - Founder of Bewakoof
Prabhkiran Singh is the Director and Co-founder at Bewakoof. He founded Bewakoof Brands Private Limited in April 2012, headquartered in Mumbai, Maharashtra, India with his friend and Co-founder, Siddharth Munot.
The business model of Bewakoof is backed by strong innovation in Technology and Supply Chain with an aim to make fashion affordable and accessible to the youngsters of India. The site receives half a million visitors per month, mostly transmitted from their own social media channels.
Bewakoof is the biggest D2C online brand in India and the company aims to be the most loved and respected brand among youngsters. The four days of Mind to Market in Printed Products made Bewakoof the fastest supply chain in the segment. Now it literally sells 1 lakh products per month and ships to more than 19000 pin codes.
Anik Banerjee
Prabhkiran Singh - Bewakoof Success story
Prabhkiran has been working on it since his IIT Mumbai days and discussed the do's and don'ts with his hostel friends. He aimed to balance high-quality products with the price of a product, to make it affordable for all. He strongly believed in team spirit and ethics and worked with his employees as brand partners.
Bewakoof is one of the fastest-growing online-only fashion and lifestyle brands in India. It captivates with its casual, impactful, and stylish approach. The brand is a symbol of quirky and cool fashion available to the customers at affordable prices which acquires a significant fondness among people and has a cool and funky approach across all social media platforms.
Bewakoof is specially made for youngsters and has a strong base of audiences across its social media platform. About ten Bollywood movies advertised and merchandised the e-commerce venture with over 3000+ style trends. It caters to the younger audience mostly of the 15-35 age group and has a widespread collection in men's and women's categories.
Bewakoof initially started with an investment of INR 30,000. The company started receiving seed funding after six months of operations. Prabhkiran also raised angel funding via Snapdeal founders, Kunal Bahl and Rohit Bansal, and Former IDFC Securities MD, Nikhil Vora.
Aditya Birla's TMRW acquired a majority stake of 70-80% in Bewakoof by investing INR 200 crore in the company in December 2022. As of February 15, 2023, Bewakoof Brands is now a step-down subsidiary of Aditya Birla's TMRW.
Prabhkiran Singh - Idea behind the name Bewakoof
The name Bewakoof is a Hindi word that means one who does not understand anything. Prabhkiran revealed that Bewakoof is all about adding cheerfulness, making it less boring, more fun, less serious, less worrying, and more hopeful. It signifies the light-heartedness of life, by enabling Self Expression via Products that make the shopping experience fun and affordable at the same time.
Thus we can say that a Bewakoof is someone who follows his heart. He does not act in accordance with societal constraints. The Indian young population is undoubtedly a cool generation that believes in following their hearts, thus Bewakoof eventually becomes a relatable brand.
In FY23, Bewakoof's revenue decreased from INR 160.2 crore to INR 147.1 crore in FY22. They reported a net loss of INR 30.1 crore in 2022 and INR 12.7 crore, due to total expenses remaining high at INR 241.8 crore in 2023. Key costs included materials, employee benefits, and advertising.
Prabhkiran Singh - Bewakoof Movie Merchandising
Movie merchandising is an area of importance for the company. Prabhkiran Singh, Bewakoof owner, efficiently worked with merchandise partners for Bollywood movies like, 'Gunday', 'Bewakoofiyan', 'Gangs of Wasseypur', 'Boss' and 'Sholay'.
He asserted that Bewakoof is Bollywood's favorite brand and the first point of contact for merchandising all major production houses. It has already partnered with Yash Raj Films (YRF), Red Chillies, Eros, T-Series, Viacom18, Excel Entertainment, and Zee TV for their movies as their exclusive merchandising partners.
He further got the license to merchandise globally popular entities like Disney, Marvel, DC, Archie, Garfield, SpongeBob, and more.
Lakshya Singh
Prabhkiran Singh - Founder of Utter Bewakoof
Prabhkiran Singh also founded a website, Utter Bewakoof which displayed a stream of viral-worthy articles. The articles are based on providing funky, engaging youth-oriented contemporary content. The website has become a reading hub with the latest slice and spice of trending stories happening around the world.
FAQs
Who is Bewakoof founder?
The 2 Bewakoof founders are Prabhkiran Singh and Siddharth Munot.
Who is Bewakoof CEO?
Prabhkiran Singh is the founder and CEO of Bewakoof.com.
Is Bewakoof an Indian brand?
Yes. Bewakoof is headquartered in Mumbai, India.
What is Prabhkiran Singh, owner of Bewakoof net worth?
The net worth of Prabhkiran Singh is unknown but the Net Worth of Bewakoof is well beyond INR 100 Crores.
What is Prabhkiran Singh age?
Prabhkiran Singh was born in 1990. He is 34 years old.
Who is Prabhkiran Singh's wife?
Jaya Singh is the wife of Prabhkiran Singh.
What is Prabhkiran Singh education?
Prabhkiran Singh studied Bachelor of Technology degree in Civil Engineering from the Indian Institute of Technology (IIT), Bombay.
Who is Bewakoof brand owner?
Bewakoof was acquired by Aditya Birla's TMRW for INR 200 crore.
Must have tools for startups - Recommended by StartupTalky
- Convert Visitors into Leads- SeizeLead
- Website Builder SquareSpace
- Manage your business Smoothly Google Business Suite
