Pratilipi - India's Largest Digital Platform Connecting Readers and Writers

Pratilipi - India's Largest Digital Platform Connecting Readers and Writers
Pratilipi - India's Largest Digital Platform Connecting Readers and Writers

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

People love reading novels, stories, magazines, poems, essays, etc., and they go to libraries in their free time to do so. They love reading books. They are attached to various collections and verses.

But now, in today's life, you need not go out and search for your favorite books. Pratilipi is present to provide you with emotions and thoughts. It brings both the readers and the writers under the same canopy. Read the Pratilipi success story below.

Pratilipi: Company Highlights

Startup Name Pratilipi
Headquarters Bengaluru, Karnataka, India
Sector Digital Media
Founders Ranjeet Pratap Singh, Sahradayi Modi, Sankaranarayanan Devarajan, Rahul Ranjan and Prashant Gupta
Founded 2014

Pratilipi - About
Pratilipi - Startup Story
Pratilipi - Founders And Team
Pratilipi - Logo
Pratilipi - Business and Revenue Model
Pratilipi - Funding And Investors
Pratilipi - Growth
Pratilipi - Products and Features
Pratilipi - Acquistion
Pratilipi - Partnership
Pratilipi - Award
Pratilipi - Competitors
Pratilipi - Future Plans

Pratilipi - About

The company is the largest digital platform for readers as well as writers. Both are found together on a common platform. It is an audiobook portal based in Bengaluru, Karnataka, India. Collections are available in several languages, like Gujarati, Urdu, Hindi, Malayalam, English, Kannada, Bengali, and Marathi. Pratilipi has around 2 million users. The word 'Pratilipi' is derived from a Sanskrit word meaning 'copy'.

Pratilipi - Let's make the world a better place, one read at a time

Pratilipi - Startup Story

Ranjeet Pratap Singh says in his interview that once anybody starts reading books through their characters and stories, they can live many lives. Pratilipi is a Sanskrit word that means to copy. So, the founders selected the name Pratilipi because the readers can read the stories and can become a good, bad, or adventurous man as it is written in the story. The idea behind Pratilipi was to make available content in almost all languages of India so that everybody is compatible with their own language and nobody misses a chance to say, 'I don't know this language. So, I was unable to read the story.

List of Best Books for Entrepreneurs in 2020
Books are distinct from visceral forms of entertainment for various reasons.They can be a game-changer, often for the greater good. Entrepreneurs must readbooks [] whichare enriched with words of wisdom put forth by experienced entrep…

Pratilipi - Founders And Team

Ranjeet Pratap Singh, Sahradayi Modi, Sankaranarayanan Devarajan, Rahul Ranjan,, and Prashant Gupta are the founders of Pratilipi.

  • Ranjeet Pratap Singh is the co-founder and CEO of Pratilipi. He started his career as an area sales manager at Vodafone.
  • Sahradayi Modi is the product manager and co-founder at Pratilipi. She started her career as a channel manager at Vodafone India.
  • Sankaranarayanan Devarajan is the co-founder of Pratilipi. He started his career as a management trainee at Vodafone. He was also an Analyst and Trader at Capstone Securities Analysis Pvt Ltd.
  • Rahul Ranjan is the tech co-founder at Pratilipi. He began his career as a systems engineer at Tata Consultancy Services.
  • Prashant Gupta was the co-founder and CTO at Pratilipi. Now, he is the co-founder, CTO, and COO at Hubblestellar Technologies.
Sahradayi Modi, Prashant Gupta, Ranjeet Pratap Singh, Sankaranarayanan Devaranjan and Rahul Ranjan (left to right), Founders, Pratilipi 

Pratilipi is a Sanskrit word that means to copy.

Pratilipi Logo

Pratilipi - Business and Revenue Model

As it is mentioned above, the meaning is copy, and it is a place for both readers and writers. Pratilipi serves all the bookworms at any place and at any time. No carrying of books anywhere anymore. The mission is to please customers through the content. There are some compatibility problems because of the languages, but they are planning to fix them. The stories are heart-touching. Profits can be made in different contexts. The most interesting part is that users no longer have to download large files and face formatting issues.

20 Books That Every Marketer Should Read | 20 Must-Read Books For Marketing
Marketing is not something that a person can learn overnight. It takes hard workand determination to be a good marketer. Around 30% of the marketers to enhanceand improve their skills take advantage of books on the topic. In this article,we have shortlisted 20 books that a marketer should read in…


The work is on commission. The company is making money with the help of new writers and Indian authors. There are authors who even want to sell their books through Pratilipi, through which the company earns up to 70%.

Premium Subscription

Pratilipi receives money from clients' premium subscriptions, which they use to access all of the most recent episodes of ongoing shows through the SuperFan subscription. An individual writer's subscription costs Rs 25, according to the firm.

Brand Advertising

Pratilipi makes revenue from the brand advertising of the company through various sources like online advertising, content marketing, social media marketing, influencer marketing, email marketing, and more.

Pratilipi - Funding And Investors

The company had already raised a total of $78.8 million in funding so far over the 7 funding rounds that it received, with the last Series D round coming from South Korean gaming giant Krafton Inc. The other participants in this July 14, 2021,, round included an existing investor, Omidyar Network India, and a band of other startup founders.

Date Transaction Name Money Raised Lead Investor
July 14, 2021 Series D $48 million KRAFTON Inc.
June 28, 2021 Debt funding $2.68 million Alteria Capital
April 30, 2020 Series C $9.4 million Tencent Holdings
June 6, 2019 Series B $14.7K Qiming Venture Partners
February 5, 2018 Series A $4.3 million Omidyar Network
June 28, 2016 Seed Round $925K -
March 1, 2015 Seed Round $50K -

Pratilipi is funded by 12 investors. Krafton Inc. is the most recent investor. The recent funds would help the company strengthen its IP acquisition and help in promising development across a range of formats, including but not limited to audiobooks, podcasts, comics, and web series. Pratilip further stated in a recent press release that the company will also look forward to overseas expansion

Pratilipi - Growth

Pratilipi is a vernacular storytelling platform. The company recorded rapid growth in 2020. The app, which consists of self-publishers, has seen 20 million monthly users. In February 2020, the company had 10 million active users. But five months later, the numbers changed, and in June 2020, it had 20 million active users. This data proves that the company is growing at a faster rate. Pratilipi brought new products to the market, which is why the company saw this huge change. Pratilipi is present in 12 Indian languages.

The company is further looking to explore markets overseas, as per the recent press release.


Pratilipi operating revenue surged from Rs 0.2 crore in FY21 to Rs 7.9 crore in FY22, but unfortunately, its losses also escalated from Rs 96.2 crore in FY21 to Rs 196.4 crore in FY22.

Pratilipi Financials
Pratilipi Financials 

Due to a spike in overseas activities, the startup's operating revenue increased to Rs 34.89 crore in FY23 from a meager Rs 7.9 crore in FY22.

Compared to Rs 196.44 crore in FY22, Pratilipi reported a loss of Rs 152.64 crore in FY23.

Pratilipi - Products and Features

The monetization feature was introduced in October 2021, aligning with Pratilipi's overarching mission of supporting and empowering aspiring writers across India. This strategic launch aimed to provide a tangible avenue for writers to not only share their creativity but also earn from their literary works.

Pratilipi - Acquistion

Pratilipi has acquired two companies to date:

Company Name Date Price
IVM Podcasts August, 2021 -
The Write Order September, 2021 -

Pratilipi - Partnership

Pratilipi has partnered with various companies, and the latest partnership is with Disney Star in September 2023 for a multi-series content deal.

Some of the other partnerships are:

  • Disney Star
  • Harper Collins
  • Audible
  • Westland
  • BGMI (Battlegrounds Mobile India)
  • Ekatra

Pratilipi - Award

The IIT Bombay-hosted Eureka Award is a prestigious venue for honoring innovative entrepreneurship and ground-breaking business endeavors, and Pratilipi won the Eureka Award for Best Business Idea organized by IIT Bombay.

Pratilipi - Competitors

The top competitors of the company are Elix, NYC, Wccftech, and Moblog.

  • Elix is a platform which provides an online news portal. The company was founded in 1999. It is a private company.
  • NYC is a service mark and trademark of New York City. It is a private company.
  • Wccftech is a company which is developing a media platform. The company was founded in 2004. It is a private company.
  • Moblog is a phone blogging community. This site provides online and mobile web blogging utilities for its clients. The company was founded in 2006. It is a private company.

10 Highly Sold Sales and Marketing Books of all the Time
Benjamin Franklin said “Experience keeps a dear school, but fools will learn inno other.” In other words, you can rely solely on first-hand experiences to gainsales knowledge but it might be painful. There are plenty of blogs and websitesdedicated to SaaS out there, but sometimes nothing beats a …

Pratilipi - Future Plans

The company has no plans to monetize the platform in the future. But Ranjeet Pratap Singh says that he has some theories to generate more revenue in the coming days. Pratilipi will only be able to do this task when a survey is conducted by the team. And Ranjeet Pratap Singh has plans to predict the next 50 Shades of Grey or Harry Potter. These kinds of bestsellers will help the company generate more capital. Ranjeet Pratap Singh says this model will work when the actual time comes.

Frequently Asked Questions - FAQs

What is Pratilipi?

Pratilipi is India's largest digital platform connecting readers and writers in 12 different Indian languages.

Is Pratilipi a Chinese app?

No, Pratilipi was founded in 2014 and is an Indian language self-publishing platform headquartered in Bengaluru.

Is Pratilipi app free?

Yes, Pratilipi is free to use.

Must have tools for startups - Recommended by StartupTalky

Read more