Pratilipi - India's Largest Digital Platform Connecting Readers and Writers

Purbalee Dutta Purbalee Dutta
Jul 14, 2021 6 min read
Pratilipi - India's Largest Digital Platform Connecting Readers and Writers

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Pratilipi.

People love reading novels, stories, magazines, poems, essays, etc. and they go to libraries in his/her free time to read books. They love reading books. They are attached to various collections and verses.

But now, in today's life, you need not go out and search for your favourite books. Pratilipi is present to provide you with emotions and thoughts. It brings both the readers as well as the writers under the same canopy. Read the Pratilipi success story below.

Pratilipi - Company Highlights

Startup Name Pratilipi
Headquarters Bengaluru, Karnataka, India
Sector Digital Media
Founders Ranjeet Pratap Singh, Sahradayi Modi, Sankaranarayanan Devarajan, Rahul Ranjan and Prashant Gupta
Founded 2014

Pratilipi - About
Pratilipi - Startup Story
Pratilipi - Founders And Team
Pratilipi - Logo
Pratilipi - Business Model
Pratilipi - Revenue Model
Pratilipi - Funding And Investors
Pratilipi - Growth
Pratilipi - Competitors
Pratilipi - Future Plans

Pratilipi - About

The company is the largest digital platform for readers as well as writers. Both are found together in a common platform. It is an AudioBook portal based in Bengaluru, Karnataka, India. Collections are available in several languages like Gujarati, Urdu, Hindi, Malayalam, English, Kannada, Bengali and Marathi. Pratilipi has around 2 crore users. The word 'Pratilipi' is derived from a Sanskrit word meaning 'copy'.

Pratilipi - Startup Story

Ranjeet Pratap Singh in his interview says that once anybody starts reading books through its characters and story, one can live many lives. Pratilipi is a Sanskrit word which means to copy. So, the founders selected the name Pratilipi because the readers can read the stories and can become a good, bad or an adventurous man as it is written in the story. The idea behind Pratilipi was to make available content in almost all languages of India so that everybody is compatible with their own language and nobody misses a chance that, 'I don't know this language. So, I was unable to read the story'.

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Pratilipi - Founders And Team

Ranjeet Pratap Singh, Sahradayi Modi, Sankaranarayanan Devarajan, Rahul Ranjan and Prashant Gupta are the founders of Pratilipi.

  • Ranjeet Pratap Singh is the Co-founder and CEO of Pratilipi. He started his career as an Area Sales Manager of Vodafone.
  • Sahradayi Modi is the product manager and the Co-founder at Pratilipi. She started her career as a Channel Manager at Vodafone India.
  • Sankaranarayanan Devarajan is the Co-founder of Pratilipi. He started his career as a Management Trainee at Vodafone. He was also an Analyst and Trader at Capstone Securities Analysis Pvt Ltd.
  • Rahul Ranjan is the Tech Co- founder at Pratilipi. He began his career as a Systems Engineer at Tata Consultancy Services.
  • Prashant Gupta was the Co-founder and CTO at Pratilipi. Now, he is the co-founder, CTO and COO at Hubblestellar Technologies.
Sahradayi Modi, Prashant Gupta, Ranjeet Pratap Singh, Sankaranarayanan Devaranjan and Rahul Ranjan (left to right), Founders, Pratilipi 

Pratilipi is a Sanskrit word which means to copy.

Pratilipi Logo

Pratilipi - Business Model

As it is mentioned above, the meaning is copy and it is a place for both readers as well as writers. Pratilipi serves all the bookworms at any place and at any time. No carrying of books anywhere anymore. The mission is to please the customers through the content. There are s0me compatibility problems because of the languages but they are planning to fix them. The stories are heart touching. Profits can be made in different contexts. The most interesting part is, the users no longer have to download big files and face formatting issues.

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Pratilipi - Revenue Model

The works on commission. The company is making money with the help of new writers and Indian authors. There are authors who even want to sell their books through Pratilipi, through which the company earns up to 70%.

Pratilipi - Funding And Investors

The company had already raised a total amount of $78.8 Million in funding so far over the 7 funding rounds that it received, where the last Series D round came from South Korean gaming giant, KRAFTON Inc. The other participants in this July 14, 2021 round included existing investor, Omidyar Network India, and a band of other startup founders.

Date Transaction Name Money Raised Lead Investor
July 14, 2021 Series D $48 million KRAFTON Inc.
June 28, 2021 Debt funding $2.68 million Alteria Capital
April 30, 2020 Series C $9.4 million Tencent Holdings
June 6, 2019 Series B $14.7K Qiming Venture Partners
February 5, 2018 Series A $4.3 million Omidyar Network
June 28, 2016 Seed Round $925K -
March 1, 2015 Seed Round $50K -

Pratilipi is funded by 12 investors. KRAFTON Inc. is the most recent investor. The recent funds would help the company strengthen its IP acquisition and help in promising development across a range of formats including but not limited to audiobooks, podcasts, comics and web series. Pratilip further stated in a recent press release that the company will also look forward to overseas expansion

Pratilipi - Growth

Pratilipi is a vernacular storytelling platform. The company has recorded rapid growth in this year 2020. The app which consists of self-publishers has seen 20 million monthly users. In February 2020, the company had 10 million active users. But five months later the numbers changed and in June 2020, it had 20 million active users . This data proves that the company is growing at a faster rate. Pratilipi brought new products to the market, which is why the company saw this huge change.

The company is further looking to explore the markets overseas, as per the recent press release.

Pratilipi - Competitors

The top competitors of the company are Elix, NYC, Wccftech and Moblog.

  • Elix is a platform which provides an online news portal. The company was founded in 1999. It is a private company.
  • NYC is a service mark and trademark of New York City. It is a private company.
  • Wccftech is a company which is developing a media platform. The company was founded in 2004. It is a private company.
  • Moblog is a phone blogging community. This site provides online and mobile web blogging utilities for its clients. The company was founded in 2006. It is a private company.

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Pratilipi - Future Plans

The company is having no plans towards monetizing the platform in the future. But Ranjeet Pratap Singh says that he have some theory to generate more revenue in the coming days. Pratilipi will only be able to do this task when a survey will be conducted by the team. And Ranjeet Pratap Singh has got plans to predict the next 50 Shades of Grey or Harry Potter. These kinds of bestsellers will help the company to generate more capital. Ranjeet Pratap Singh says,

'this model will work when the actual time comes'.

Frequently Asked Questions - FAQs

What is Pratilipi?

Pratilipi is India's largest digital platform connecting readers and writers in 12 different Indian languages.

Is Pratilipi a Chinese app?

No, Pratilipi was founded in 2014 and is an Indian language self-publishing platform headquartered in Bengaluru.

Is Pratilipi app free?

Yes, Pratilipi is free to use.

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