How Repos Energy is Creating Sustainable Fuel Distribution Ecosystem

Jeenal Jain Jeenal Jain
Feb 25, 2021 10 min read
How Repos Energy is Creating Sustainable Fuel Distribution Ecosystem

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Repos Energy

Founders of Repos Energy, Chetan Walunj and Aditi Bhosale Walunj, being petrol pump owners themselves were quite aware of the inefficiencies that plague the logistics model of the industry. They wanted to eliminate these efficiencies and consequently pass on the value that is generated to the end consumer. Thus, was the born of Repos Energy. They noticed that the traditional way of procuring diesel was not only making hassles for the businesses but also created a big menace for the environment.

Ratan Tata backed Repos energy is creating a sustainable ecosystem for the fuel distribution of India. Repos Energy have a vehicle as a product - the Repos Mobile Petrol Pump (RMPP) which helps the secure and smart delivery of diesel.

StartupTalky interviewed Aditi Bhosle Walunj (Founder of Repos Energy) to know the Success Story of Repos Energy along with getting a glance on Repos Energy Business Model, Founders, Funding, How it Started, Revenue Model, Growth & more..

Repos Energy - Company Highlights

Startup Name Repos Energy
Founder Aditi Bhosle Walunj, Chetan Walunj
Founded 2017
Headquarters Pune
Sector Energy

Lets go through the Journey of Repos Energy:

Repos Energy - Latest News
Repos Energy - About and Vision
Repos Energy - Market/Industry Details
Repos Energy - Founders and Team
Repos Energy - Product/Services and USP
Repos Energy - Startup Idea
Repos Energy - Startup Launch
Repos Energy - Startup Challenges
Repos Energy - Name, Tagline and Logo
Repos Energy - Business Model
Repos Energy - Revenue Model
Repos Energy - Funding and Investors
Repos Energy - Campaign
Repos Energy - Growth
Repos Energy - Competitors
Tools used by Repos Energy to run the Company
Repos Energy - Recognition and Achievements
Repos Energy - Future Plans
Repos Energy - FAQs

Repos Energy - Latest News

January 2021 - Tata Motors and Repos Energy holds Energy Startup Summit 2021 to bring a โ€œrevolutionโ€ in Indiaโ€™s energy distribution system.

Repos Energy - About and Vision

Repos energy is creating a sustainable ecosystem for the fuel distribution of India. It has created an e-commerce platform where diesel consumers and delivery partners can get connected easily and be a part of a secure and transparent transaction.

Repos Energy also have a vehicle as a product - the Repos Mobile Petrol Pump which helps the secure and smart delivery of diesel.

Repos Energy 

Repos Energy believes in more than just delivering diesel on the doorstep. It tends to create a healthy environment to live in and making one realize that they have infinite possibilities of being. Everyone in Repos wants to change the world for the better and make this nation a happier and prouder place to be.

Long term vision - Redefine Energy distribution around the globe and Explore new avenues: LPG, CNG, Hydrogen fuel cell, Electric etc

Short term vision - Ensure energy security for each and every individual in India; Farmers, Industries, Healthcare etc


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Repos Energy - Market/Industry Details

Repos Energy is driving its force in the energy sector. The tables below indicate the market size and market share of Repos Energy. It believes that in next 5 years, Energy distribution models are going to change and consumers will get energy at the doorstep.

Market Size (India)

HSD Consumption

2018-19

2019-20

2020-21

2021-22

2022-23

2023-24

Annual (MMT)

84

88

93

98

103

109

Daily (litres)

258,506,849

272,724,726

287,724,586

303,549,438

320,244,657

337,858,113

Daily (Crore litres)

26

27

29

30

32

34

AMOUNT

2018-19

2019-20

2020-21

2021-22

2022-23

2023-24

INR

โ‚น6,604,850,000,000

โ‚น6,968,116,750,000

โ‚น7,351,363,171,250

โ‚น7,755,688,145,669

โ‚น8,182,250,993,681

โ‚น8,632,274,798,333

INR (Crores)

โ‚น660,485

โ‚น696,812

โ‚น735,136

โ‚น775,569

โ‚น818,225

โ‚น863,227

USD

$88,064,666,667

$92,908,223,333

$98,018,175,617

$103,409,175,276

$109,096,679,916

$115,096,997,311

USD (Billion)

$88

$93

$98

$103

$109

$115









Repos planned market share

Year

2018-19

2019-20

2020-21

2021-22

2022-23

2023-24

RPP

32

320

3,200

9,600

19,200

32,000

Daily HSD Volume (Litres)

160,000

1,600,000

16,000,000

48,000,000

96,000,000

160,000,000

Volume % (National consumption)

0.06%

0.59%

5.56%

15.81%

29.98%

47.36%

INR (Crores)

โ‚น409

โ‚น4,088

โ‚น40,880

โ‚น122,640

โ‚น245,280

โ‚น408,800

USD (Billion)

$0

$1

$5

$16

$33

$55

SOURCE: PPAC (Petroleum Planning and Analysis Cell)

Repos Energy - Founders and Team

Chetan Walunj (Engineer) and Aditi Bhosale Walunj (Forensics) are the founders of Repos Energy.

Repos Energy Founders and Owners
Chetan Walunj, Aditi Bhosale Walunj - Founders Repos Energy
"It didnโ€™t take much time to onboard Aditi. Ever since we got married, we have been dabbling in between our restaurant and the retail petroleum outlet. Although there was always one consistent goal which was to make a difference! - Says Chetan Walunj (Founder of Repos Energy)

Chetan Walunj majorly looks after sales & Aditi Bhosale Walunj handles the marketing side of the business

Repos Energy Team

Repos Energy - Product/Services and USP

The Repos Mobile Petrol Pump (RMPP) is Equipped with best-in-class technology like the Internet of Things (IoT) and Artificial Intelligence, Repos Mobile Petrol Pump is a futuristic vehicle, all set to support Businesses.

The RMPP is a wondrous innovation of the IoT (Internet of things) technology and uses an in-house built IoT controller to make sure that it delivers diesel in the most efficient, safe and secure way. The features like Brake Interlock, Double Dispensing Unit, Geo Fencing, etc.,

The RMPP is the most efficient, secure and reliable way of procuring diesel. It solves all the problems of the traditional way of diesel procurement like dead mileage, spillage and pilferage.


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Repos Energy - Startup Idea

There was always a fire in Chetan & Aditi. A fire to aid people and change the world for the better. They always wanted to do something big which would bring some perspective to this world.

One day, they saw this persisting and traditional problem of fuel procurement, well, they took it up and decided to change it for the better. Chetan and Aditi noticed that the traditional way of procuring diesel was not only making hassles for the businesses but also created a big menace for the environment.

"Just when one such day we were dealing with continuous calls for diesel requirements from our retail outlet, a notification popped on my screen reading ,โ€Your order has been deliveredโ€ and that was our eureka moment!" - recalls Aditi

Initially, when Chetan and Aditi approached their friends and family, they were claimed to be not thinking straight! Founders being petrol pump owners themselves were quite aware of the inefficiencies that plague the logistics model of the industry. They wanted to eliminate these efficiencies and consequently pass on the value that is generated to the end consumer. Thus, was the born of Repos Energy

Ideation, Designing, Prototyping: RPP

Current RMPP went through multiple iterations to make it safe, efficient, and user friendly which would enable transparent transactions thereby eliminating inefficiencies (dead mileage, spillage, pilferage, leakage, etc.)

Repos Mobile Petrol Pump 

Repos Energy - Startup Launch

Initially, nobody knew about a Mobile Petrol Pump. People used to call them Bowsers. So Chetan and Aditi (Founders of Repos Energy) started out by researching their target audience. As the business is based on B2B model, they could research better in a concise format.

For the sales of the Repos Mobile Petrol Pump (RMPP), they studied the geography of the target group i.e., The Retail Petrol Pump Outlet owners. Chetan and Aditi pitched them the new technology, legality and the superior quality of of the product, thereby gaining the trust of the dealers.

For the consumers i.e., who brought diesel from Repos' application, founders pitched them the experience. With the easy, efficient and transparent delivery of the diesel at their doorstep, Repos Energy got some traction quickly.


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Repos Energy - Startup Challenges

One of the major challenge faced by the startup was the Government regulations. But after a point of time, things sorted as they were able to convince the government that this business model was sustainable and had a power to generate employment, leading to the contribution of the nation's growth.


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Founders of Repos Energy have always believed in the power of YES and positivity. Everything is possible if one has the positive will to fulfill dreams.

Thus, it had to be RElentless POSitive - REPOS. Energy can neither be created nor be destroyed. It only keeps flowing. Thus they symbolized the same in the Reposโ€™ infinite loop

Repos Energy's Tagline is 'Fuelled by Yes"

Repos Energy Logo

Repos Energy - Business Model

Repos Energy works on B2B & B2C business model. It Bridges the gap between supply and demand.

  • Supply Infrastructure: RPP,
  • Demand Infrastructure: Datum
  • Bridge: Platform (APP),
  • Enables: IOT, Cloud, Blockchain

LogYcode - Making Logistics Easy and Seamless for the nation!
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Repos Energy - Revenue Model

Repos Energy's revenue model is simple. It charges commission from the end consumers on the basis of distance, time and quantity of diesel required. The Pricing will be calculated by an algorithm developed by Repos Energy (Platform)

Repos Energy - Funding and Investors

Repos Energy has been funded by Chairman Emeritus of Tata Sons, Ratan Tata.


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Repos Energy - Campaign

Repos Energy is much more than just being about the sales and the numbers. When COVID-19 hit and the team realized about the situation of migrant laborers, everyone in the organization jumped in and decided to raise funds, make ration kits and go deliver them personally.

We called that campaign โ€˜Lend A Handโ€™ and that was by far the most successful campaign we ever conducted.

Repos Energy - Growth

  • Repos Energy is spread across India - more than 130 cities, more than 500 partners, more than 5000 consumers.
  • Repos Energy has a market share of more than 50%
  • Its plan for next 1-2 years is to develop a network of more than 19000 partners across India
  • Repos Energy is growing at a pace of 10X every year: 32-320-3200 and so on

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Repos Energy - Competitors

Fuel buddy, My petrol pump, Humsafar are the Top Competitors of Repos Energy.

Tools used by Repos Energy to run the Company

  • CRM (ZOHO)
  • ATS (Applicant tracking system)
  • G-Suit
  • Knowlarity
  • WinSMS
  • Zoom
  • SendinBlue
  • Wordpress
  • Unbounce

Repos Energy - Recognition and Achievements

Mrs. Aditi Walunj (Founder of Repos Energy) has delivered a TED talk.

Repos Energy - Future Plans

Repos Energy recently launched a new campaign called the VOICE OF INNOVATION and in which they launched a new model of the Repos Mobile Petrol Pump - VO ALPHA. There are new features like Double Dispensing Unit. Repos Energy plans to grow PAN India and go global too.

Repos Energy - FAQs

Who are the founders of Repos Energy?

Chetan Walunj and Aditi Bhosale Walunj are the founders of Repos Energy.

What is mobile petrol pump?

These mobile Repose Energy petrol pumps can deliver fuel to the customers through a mobile application

What is Repos Energy?

Ratan Tata backed Repos energy is creating a sustainable ecosystem for the fuel distribution of India. Repos Energy have a vehicle as a product - the Repos Mobile Petrol Pump (RMPP) which helps the secure and smart delivery of diesel.

Who are the competitors of Repos Energy?

Fuel buddy, My petrol pump, Humsafar are the Top Competitors of Repos Energy.

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